---
title: "Organic Elderberry — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/organic-elderberry"
last_updated: "2026-08-06T19:58:13.753Z"
locale: en
meta:
description: "Niche score 54/100 · $156K/yr market · 96K searches/yr · $22.27 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $156K/yr market · 96K searches/yr · $22.27 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Elderberry — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **organic elderberry**
**Worth a look**
Shows low returns (0.0%), but soft demand (-29.2% this quarter) keeps it on the watch list.
Market size 33Growth 10Conversion 76Competition 65Returns 100Price range 86Avg price 93Brand share 80Review moat 24Quality gap 17
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.32–$43.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$156K**
$156K/yr · 96K searches
**Review moat**
**Bad****6,579.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, organic elderberry is a $156K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic elderberry market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$134K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**619**
**Top-5 brand share**
**55%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**38%**
- MARYRUTH'S18% - Frontier Co-op11% - Purify Life10% - U.S. Wellness Naturals10% - Zazzee7% - Waterglider International7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/us/health-household/organic-elderberry/trend)
## **Top organic elderberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$19K16%$25K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARYRUTHS Elderberry Liquid Drops for Adults & Kids | Immune Support | Antioxidant | 150mg Elderberry Extract | USDA Organic | CLP Purity Award | Sugar Free | Vegan | Non-GMO | Gluten Free | 1 oz**MARYRUTH'S**$15.04**4.8★12,854 rev](https://www.amazon.com/dp/B07P3H2VH1) [2**U.S. Wellness Naturals Elderberries 1lb (Real Wild Harvest) | 100% USDA Certified Organic | Bulk Black Dried Elderberry | for Making Elder Syrup Gummies Tea - Raw Vegan Sambucus Nigra**U.S. Wellness Naturals**$22.88**4.8★1,165 rev](https://www.amazon.com/dp/B09WZGNX69) [3**Frontier Co-op Organic Whole European Elderberries 16oz**Frontier Co-op**$24.95**4.8★7,638 rev](https://www.amazon.com/dp/B00RR27PHU) [4**Certified USDA - 100% Organic Dried Elderberries - 1lb Bulk - Non-Irradiated Non-Gmo Whole Black Elderberry Immune Support For Making Elder Syrup Gummies Tea - Raw Vegan Sambucus 1 Pound**Purify Life**$28.14**4.8★5,288 rev](https://www.amazon.com/dp/B07T3GHBR1) [5**Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA**Zazzee**$22.66**4.8★441 rev](https://www.amazon.com/dp/B0CW3LCK79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)**PURE CO**$22.33**32 rev4mo ago](https://www.amazon.com/dp/B0GSBTB1H1) [**Organic Elderberry Liquid 2 Fl Oz (60 Servings) - Tincture for Immune System Support by Double Wood**Double Wood Supplements**$11.32**256 rev11mo ago](https://www.amazon.com/dp/B0FNNCPJWK) [**Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA**Zazzee**$22.66**441 rev2y ago](https://www.amazon.com/dp/B0CW3LCK79) [**U.S. Wellness Naturals Elderberries 1lb (Real Wild Harvest) | 100% USDA Certified Organic | Bulk Black Dried Elderberry | for Making Elder Syrup Gummies Tea - Raw Vegan Sambucus Nigra**U.S. Wellness Naturals**$22.88**1,165 rev4y ago](https://www.amazon.com/dp/B09WZGNX69) [**USDA Organic Dried Elderberries 1lb Bulk (Safest Packaging Resealable Bag BPA-Free Scoop) Natural non-irradiated Raw Whole Black Elderberry Immune Support Make Sambucus Elderberry Syrup 1 Pound**Purify Life**$27.56**5,288 rev4y ago](https://www.amazon.com/dp/B09RTPRPMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)**PURE CO**$22.33**4.8★**▲ 873%**](https://www.amazon.com/dp/B0GSBTB1H1) [**Organic Way Dried Elderberry Whole - Herbal Tea | European Wild-Harvest | Kosher & USDA Certified | Non-GMO & Gluten Free | Tested for Purity | 100% Raw from Albania (1/4LBS / 4Oz)**Organic Way**$11.94**4.5★**▲ 239%**](https://www.amazon.com/dp/B08L3W1SFK) [**Purify Life Black Dried Elderberries 1lb - Dried Elderberry for DIY Syrup**Purify Life**$24.20**4.8★**▲ 148%**](https://www.amazon.com/dp/B07L8CZB14) [**Organic Elderberries Dried Bulk | Whole European Elderberry Dried Wildcrafted All Natural | Non-GMO Non-irradiated | Immunity Booster Antioxidants and Vitamins | Make Syrup Tea| 2 lb (32 oz)**pristine nutri**$43.68**4.8★**▲ 61%**](https://www.amazon.com/dp/B084DN2F2M) [**MARYRUTHS Elderberry Liquid Drops for Adults & Kids | Immune Support | Antioxidant | 150mg Elderberry Extract | USDA Organic | CLP Purity Award | Sugar Free | Vegan | Non-GMO | Gluten Free | 1 oz**MARYRUTH'S**$15.04**4.8★**▲ 46%**](https://www.amazon.com/dp/B07P3H2VH1)
**~~View all trending →~~**
## **What buyers say about organic elderberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“No weird taste”*
**Quality-Overall**16%
*“Quality product at a very fair price”*
**Immunity Booster**10%
*“Great For Your Immune System”*
**Cold Relief**6%
*“Good for colds and flu”*
**Value For Money**5%
*“Worth it”*
**Flavor**5%
*“Natural flavoring added”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Vegan/Organic**4%
*“the capsules are vegan”*
**Ease Of Use**3%
*“Easy to use”*
**Ingredients-Overall**3%
*“has simple ingredients”*
### **What buyers complain about **
**Taste-Overall**7%
*“Doesn't taste as good as I thought it would”*
**Ease Of Use**5%
*“Could not open”*
**Value For Money**4%
*“A bit more expensive than the others”*
**Size-Overall**3%
*“Tiny”*
**Side Effects**3%
*“it made me sick it caused me brain zap”*
**Smell**3%
*“Once I got that opened the product had a rancid smell”*
**Moist/Dry**3%
*“The ones in big bags are so dry”*
**Allergies**3%
*“had an allergic reaction”*
**Dosage**3%
*“wont last very long when taking it daily”*
**Quality-Overall**3%
*“Garbage product”*
### **Top return reasons **
**Value For Money**23%
**Blood Sugar Level**19%
**Functionality-Overall**15%
**Advertised Vs Actual Product**15%
**Salt Content**8%
**Vitamin**8%
**Flavor**8%
**Sweetness**4%
## **Common questions**
- **Is organic elderberry profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the organic elderberry niche?**
- 23 brands and 619 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in organic elderberry?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.0%.
- **When does demand for organic elderberry peak?**
- Demand peaks in Sep; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the organic elderberry niche?**
- Listings span $11.32–$43.68; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.
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