---
title: "Oregano Oil — $25.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oregano-oil"
last_updated: "2026-08-06T14:30:32.954Z"
locale: en
meta:
description: "Niche score 55/100 · $25.5M/yr market · 12.0M searches/yr. Soft demand (-29.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $25.5M/yr market · 12.0M searches/yr. Soft demand (-29.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oregano Oil — $25.5M/yr Amazon US Niche (2026) - Flapen"
---
# **oregano oil**
**Worth a look**
Shows a $25.5M/yr market, but soft demand (-29.8% this quarter) keeps it on the watch list.
Market size 100Growth 10Conversion 85Competition 22Returns 100Price range 85Avg price 93Brand share 29Review moat 21Quality gap 35
**Market size**
**Incredible****$25.5M**
$25.5M/yr · 12.0M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.09–$48.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,220.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-29.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oregano oil is a $25.5M/yr Amazon United States market (12.0M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oregano oil market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$22.2M–$22.2M**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**563**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**9%**
- Resilia Oil Of Oregano47% - Micro Ingredients21% - Carlyle11% - Garden of Life5% - Nature's live4% - Green pigeons3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.
350K250KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/oregano-oil/trend)
## **Top oregano oil search terms**
- **oil of oregano with black seed oil**2.7M/yr-29.3%8.3% conv. - **oil of oregano**2.7M/yr-44.3%8.0% conv. - **oregano oil**2.0M/yr-30.6%6.8% conv. - **resilia oil of oregano with black seed oil**1.0M/yr-26.4%9.8% conv. - **oregano oil capsules organic**928K/yr-40.9%7.2% conv. - **aceite de oregano**773K/yr-33.1%2.9% conv. - **oregano oil black seed oil softgels**173K/yr+59.0%7.6% conv. - **resilia**162K/yr+45.7%5.9% conv. - **resilia oil of oregano**255K/yr-32.0%9.1% conv. - **oregano oil capsules**302K/yr-31.1%4.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/oregano-oil/search-terms)
## **Top oregano oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3.8M30%$7.7M45%$11.5M60%$15.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels**Resilia Oil Of Oregano**$28.23**4.3★11,500 rev](https://www.amazon.com/dp/B0FZC2FVKW) [2**Micro Ingredients Oil of Oregano Softgels 300 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO**Micro Ingredients**$32.98**4.6★24,927 rev](https://www.amazon.com/dp/B0BXYKQBDC) [3**Micro Ingredients Oil of Oregano Softgels 150 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO**Micro Ingredients**$23.54**4.6★24,927 rev](https://www.amazon.com/dp/B0DK7XKTM6) [4**Carlyle Organic Oil of Oregano Liquid Drops - 2 fl oz - 1 Year Supply**Carlyle**$10.73**4.6★11,526 rev](https://www.amazon.com/dp/B0B94T7BTZ) [5**Garden of Life Organics Oil of Oregano Seasonal Drops with Concentrated Oregano & Extra Virgin Olive Oil Plant Based Immune Support Supplement Non-GMO Gluten-Free Alcohol-Free 1 Fl oz**Garden of Life**$11.26**4.6★24,159 rev](https://www.amazon.com/dp/B07G7MRZT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oil of Oregano with Black Seed Oil 180 Count Oregano Oil Capsules with 4X Strength of Carvacrol and Thymoquinone Non-GMO Natural Herbal Health Supplement**Green pigeons**$10.88**406 rev6mo ago](https://www.amazon.com/dp/B0GJD77NV9) [**Resilia Oil Of Oregano Softgels with Black Seed Oil - 120 Softgels | Non-GMO Gluten-Free and Soy-Free**Resilia Oil Of Oregano**$48.79**11,500 rev7mo ago](https://www.amazon.com/dp/B0G6B59FT5) [**Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels**Resilia Oil Of Oregano**$28.23**11,500 rev8mo ago](https://www.amazon.com/dp/B0FZC2FVKW) [**BEWORD Oil of Oregano with Black Seed Oil 280 Softgels 9000mg Per Serving 2-in-1 Oregano Supplement for Immune Health with High Carvacrol & Thymoquinone | Plant-Based Non-GMO**BEWORD**$22.82**1,185 rev1y ago](https://www.amazon.com/dp/B0F5GZSN5L) [**VEV Oil of Oregano with Black Seed Oil & Moringa Organic 300 Softgels Aceite de Organo Carvacrol-Rich Opaque Airtight Packaging**VEV**$19.21**1,474 rev1y ago](https://www.amazon.com/dp/B0DQ3B2Q31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oil of Oregano with Black Seed Oil 180 Count Oregano Oil Capsules with 4X Strength of Carvacrol and Thymoquinone Non-GMO Natural Herbal Health Supplement**Green pigeons**$10.88**4.5★**▲ 289%**](https://www.amazon.com/dp/B0GJD77NV9) [**Resilia Oil Of Oregano Softgels with Black Seed Oil - 120 Softgels | Non-GMO Gluten-Free and Soy-Free**Resilia Oil Of Oregano**$48.79**4.3★**▲ 112%**](https://www.amazon.com/dp/B0G6B59FT5) [**Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels**Resilia Oil Of Oregano**$28.23**4.3★**▲ 54%**](https://www.amazon.com/dp/B0FZC2FVKW) [**MaryRuth Organics Oregano Oil Drops | 6 Month Supply | USDA Organic Oil of Oregano Liquid | Herbal Blend for Immune Support | Digestive Health | Overall Health | Vegan | Sugar Free | Non-GMO | 1 Fl Oz**MARYRUTH'S**$16.47**4.6★**— 8%**](https://www.amazon.com/dp/B08NFLNRHY) [**VEV Oil of Oregano with Black Seed Oil & Moringa Organic 300 Softgels Aceite de Organo Carvacrol-Rich Opaque Airtight Packaging**VEV**$19.21**4.5★**— 1%**](https://www.amazon.com/dp/B0DQ3B2Q31)
**~~View all trending →~~**
## **What buyers say about oregano oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent Product with Good Results”*
**Advertised Vs Actual Product**6%
*“As described”*
**Regulates Digestion**6%
*“Excellent for digestive health”*
**Ease Of Chewing/Swallowing**5%
*“Easy to consume”*
**Efficiency**5%
*“Works well”*
**Strength**4%
*“Its very strong”*
**Value For Money**4%
*“Good buy for the money”*
**Taste-Overall**4%
*“Has a strong taste”*
**Ease Of Use**3%
*“Easy to Take”*
**Immunity Booster**2%
*“Helps boost immunity”*
### **What buyers complain about **
**Taste-Overall**10%
*“Gross taste”*
**Smell**8%
*“Chemical smell”*
**Functionality-Overall**8%
*“No results”*
**Side Effects**7%
*“BAD SIDE EFFECTS”*
**Value For Money**6%
*“Not worth it”*
**Advertised Vs Actual Product**6%
*“False Advertisement”*
**Dosage**5%
*“Wrong dosage”*
**Size-Overall**5%
*“Much smaller”*
**Acid Regulator/Stomach Ache Relief**4%
*“Hurt my stomach”*
**Regulates Digestion**3%
*“Horrible acid reflux”*
### **Top return reasons **
**Functionality-Overall**20%
**Value For Money**7%
**Smell**7%
**Acid Regulator/Stomach Ache Relief**7%
**Size-Overall**5%
**Dosage**5%
**Advertised Vs Actual Product**5%
**Joint Pain**5%
**Vegan/Organic**5%
**Heart Health**4%
## **Common questions**
- **Is oregano oil profitable to sell on Amazon United States?**
- The niche generates $25.5M/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the oregano oil niche?**
- 10 brands and 563 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in oregano oil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.
- **When does demand for oregano oil peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the oregano oil niche?**
- Listings span $10.09–$48.79; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 12,220 reviews — the moat a new listing must climb.
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