---
title: "Oranurse Unflavoured Toothpaste — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oranurse-unflavoured-toothpaste"
last_updated: "2026-08-12T03:00:33.188Z"
locale: en
meta:
description: "Niche score 38/100 · $59K/yr market · 31K searches/yr · $24.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $59K/yr market · 31K searches/yr · $24.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oranurse Unflavoured Toothpaste — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **oranurse unflavoured toothpaste**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 78Competition 0Returns 97Price range 86Avg price 95Brand share 0Review moat 50Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.47–$50.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,507.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 31K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, oranurse unflavoured toothpaste is a $59K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oranurse unflavoured toothpaste market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **50.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Oranurse65% - Dr. Bob22% - Cleure14%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -2.8% search growth over the last 90 days.
900700Spike '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/oranurse-unflavoured-toothpaste/trend)
## **Top oranurse unflavoured toothpaste search terms**
- **oranurse unflavoured toothpaste**18K/yr+16.6%7.5% conv. - **oranurse toothpaste**7K/yr-0.3%4.8% conv. - **oranurse**7K/yr-40.6%4.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/oranurse-unflavoured-toothpaste/search-terms)
## **Top oranurse unflavoured toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$12K40%$24K60%$36K80%$48K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)**Oranurse**$50.28**4.6★279 rev](https://www.amazon.com/dp/B014LA9RKS) [2**Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack**Dr. Bob**$10.47**4.6★2,000 rev](https://www.amazon.com/dp/B0963WCPZC) [3**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**4.4★2,244 rev](https://www.amazon.com/dp/B09T3X266D)
### **Newest**
by launch date
[**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**2,244 rev4y ago](https://www.amazon.com/dp/B09T3X266D) [**Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack**Dr. Bob**$10.47**2,000 rev5y ago](https://www.amazon.com/dp/B0963WCPZC) [**Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)**Oranurse**$50.28**279 rev10y ago](https://www.amazon.com/dp/B014LA9RKS)
### **Trending**
90-day click momentum
[**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**4.4★**— 7%**](https://www.amazon.com/dp/B09T3X266D) [**Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)**Oranurse**$50.28**4.6★**— 0%**](https://www.amazon.com/dp/B014LA9RKS) [**Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack**Dr. Bob**$10.47**4.6★**— 4%**](https://www.amazon.com/dp/B0963WCPZC)
## **What buyers say about oranurse unflavoured toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Sensitivity**23%
*“Perfect for sensitive mouth”*
**Quality-Overall**14%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**6%
*“My mouth still feels clean afterwards”*
**Cleansing**6%
*“Cleans well”*
**Efficiency**6%
*“works well”*
**Tooth Brightening**5%
*“I highly recommend this toothpaste especially for more particular palettes”*
**Allergies**5%
*“Allergy friendly”*
**Value For Money**5%
*“its totally worth the price”*
**Texture/Consistency-Overall**3%
*“The consistency is great”*
### **What buyers complain about **
**Value For Money**15%
*“Its expensive”*
**Allergies**15%
*“I have a lot of allergies”*
**Ease Of Cleaning**9%
*“Doesnt clean well”*
**Texture/Consistency-Overall**6%
*“The cons: The texture is quite runny”*
**Smell**6%
*“My breath has no discernible scent at all”*
**Color**6%
*“This has no color. clear.”*
**Ingredients-Overall**4%
*“The ingredients in this may appear to be boring”*
**Sensitivity-Overall**4%
*“Too Strong and Burning for Sensitive Dry Mouth, I bought this toothpaste because I have very sensitive teeth and dry mouth issues,”*
**Ease Of Use**3%
*“It was very difficult to get her to brush her teeth”*
**Lather**2%
*“Only complaint is it doesnt lather not lather up”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Leak-Proof**9%
**Ingredients-Overall**9%
**Texture/Consistency-Overall**8%
**Size-Overall**7%
**Functionality-Overall**6%
**Smell**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Gap/Hole**3%
## **Common questions**
- **Is oranurse unflavoured toothpaste profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 3 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the oranurse unflavoured toothpaste niche?**
- 3 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oranurse unflavoured toothpaste?**
- Top complaints mined from reviews: Value For Money, Allergies, Ease Of Cleaning. The return rate is 0.7%.
- **What does it cost to enter the oranurse unflavoured toothpaste niche?**
- Listings span $10.47–$50.28; the average listing price is $24.56 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.
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