---
title: "Orange Wrapping Paper — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/orange-wrapping-paper"
last_updated: "2026-08-12T04:07:32.571Z"
locale: en
meta:
description: "Niche score 38/100 · $42K/yr market · 71K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $42K/yr market · 71K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Wrapping Paper — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **orange wrapping paper**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 42Conversion 66Competition 41Returns 65Price range 34Avg price 33Brand share 25Review moat 42Quality gap 30
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,290.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.99–$19.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$42K**
$42K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, orange wrapping paper is a $42K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange wrapping paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**7%**
- RUSPEPA42% - WRAPAHOLIC23% - PH PERKHOMY13% - SMART&CASUAL8% - Donyang4% - BLDUL3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
5K4KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/health-household/orange-wrapping-paper/trend)
## **Top orange wrapping paper search terms**
- **orange wrapping paper**53K/yr+10.7%6.0% conv. - **orange wrapping paper roll**6K/yr+23.0%7.7% conv. - **burnt orange wrapping paper**4K/yr+74.6%4.5% conv. - **orange christmas wrapping paper**8K/yr+27.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/orange-wrapping-paper/search-terms)
## **Top orange wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Orange Matte Wrapping Paper - Solid Color Pearly - luster Paper Perfect for Wedding Christmas Baby Shower -17 Inches X 32.8 Feet**RUSPEPA**$9.90**4.4★6,171 rev](https://www.amazon.com/dp/B0BMPF2C94) [2**RUSPEPA Orange Wrapping Paper Solid Color - Mini Roll - for Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet**RUSPEPA**$8.49**4.5★3,482 rev](https://www.amazon.com/dp/B0B42676PR) [3**PerkHomy OrangeRed Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (OrangeRed 17.5 x 80)**PH PERKHOMY**$11.25**4.7★5,318 rev](https://www.amazon.com/dp/B0D1V9TYQR) [4**RUSPEPA Orange Wrapping Paper - Solid Color Matte Metallic Gift Wrap Paper Rolls Perfect for Wedding Birthday Christmas Baby Shower Autumn Halloween Pumpkin - 17 Inches X 32.8 Feet**RUSPEPA**$9.71**4.6★7,439 rev](https://www.amazon.com/dp/B0BWQSC71N) [5**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Orange and Polka Dot Design for Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$9.86**4.8★2,824 rev](https://www.amazon.com/dp/B0BTPGGYBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WRAPAHOLIC 30 Inch Reversible Orange Wrapping Paper - Orange and Polka Dot Wrapping Paper for Birthday Wedding Baby Shower Autumn Holiday - 30 inch x 33 feet**WRAPAHOLIC**$19.61**2,824 rev10mo ago](https://www.amazon.com/dp/B0FNR8DCWY) [**WRAPAHOLIC Orange Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Orange Metallic Holographic Wrapping Paper for Halloween Fall Party Birthday Wedding Baby Shower**WRAPAHOLIC**$8.90**481 rev1y ago](https://www.amazon.com/dp/B0FGD5XPGV) [**PATIKIL Wrapping Paper 12 x 300(25) 70 GSM Craft Paper Roll Kraft Packing Paper for Poster Bulletin Board Gift Wrapping Orange**PATIKIL**$7.95**224 rev1y ago](https://www.amazon.com/dp/B0DN6BCJ22) [**JAM Paper Gift Wrap - Matte Wrapping Paper - 26.3 Sq Ft (17 in x 18 Ft) - Matte Orange - Roll Sold Individually**JAM Paper**$9.60**179 rev1y ago](https://www.amazon.com/dp/B0DLLB49LL) [**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Orange and Stripes Design for Birthday Wedding Baby Shower Holiday**WRAPAHOLIC**$9.88**459 rev1y ago](https://www.amazon.com/dp/B0DKNXD3KX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.23**4.6★**▲ 391%**](https://www.amazon.com/dp/B0CX5BLT95) [**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.28**4.6★**▲ 349%**](https://www.amazon.com/dp/B0CX5D7W62) [**WRAPAHOLIC Reversible Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 10 Feet - Happy Birthday Wrapping Paper Perfect for Girls Boys Kids**WRAPAHOLIC**$5.99**4.6★**▲ 96%**](https://www.amazon.com/dp/B0DKBRSF6X) [**PerkHomy OrangeRed Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (OrangeRed 17.5 x 80)**PH PERKHOMY**$11.25**4.7★**▲ 75%**](https://www.amazon.com/dp/B0D1V9TYQR) [**PerkHomy Orange Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Orange 17.5 x 80)**PH PERKHOMY**$9.61**4.7★**▲ 63%**](https://www.amazon.com/dp/B0D1VB35B2)
**~~View all trending →~~**
## **What buyers say about orange wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality”*
**Color**16%
*“Color- VERY accurate”*
**Value For Money**15%
*“Price is great for the amount”*
**Thickness**6%
*“This wrapping paper is thick and great overall”*
**Weight Heavy**6%
*“Nice Weight for Wrapping”*
**Gifting Purpose**5%
*“Great for gift wrapping”*
**Durability**4%
*“Very durable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**2%
*“Easy to cut”*
**Material Quality**2%
*“Good material”*
### **What buyers complain about **
**Size-Overall**21%
*“Its very small”*
**Color**14%
*“Their idea of orange is not my idea of orange”*
**Smell**14%
*“But my first customer that got the there item packed with this complained of a moldy smell”*
**Thickness**10%
*“thicker than expected”*
**Adhesion/Stickiness**7%
*“It just unsticks”*
**Functionality-Overall**3%
*“Unfortunately, it didn't work for my project”*
### **Top return reasons **
**Size-Overall**64%
**Color**11%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Thin**3%
**Material Quality**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Thickness**1%
**Display Colors**1%
## **Common questions**
- **Is orange wrapping paper profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the orange wrapping paper niche?**
- 9 brands and 11 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in orange wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 2.4%.
- **When does demand for orange wrapping paper peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the orange wrapping paper niche?**
- Listings span $5.99–$19.74; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 2,290 reviews — the moat a new listing must climb.
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