---
title: "Trend — orange ribbon - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/orange-ribbon/trend"
last_updated: "2026-08-12T04:07:48.851Z"
locale: en
meta:
  description: "Niche score 49/100 · $132K/yr market · 209K searches/yr · $7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $132K/yr market · 209K searches/yr · $7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — orange ribbon - Flapen"
---

# **orange ribbon**

**Skip it**

Prices mostly outside the sweet spot ($3.97–$11.74) — this niche doesn't clear our bar today.

Market size 30Growth 62Conversion 82Competition 66Returns 54Price range 0Avg price 20Brand share 67Review moat 53Quality gap 18

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+38.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,379.47**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$132K**

$132K/yr · 209K searches

**Avg price**

**Bad****$7.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$3.97–$11.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend