---
title: "Orange Plates — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/orange-plates"
last_updated: "2026-08-12T02:58:57.122Z"
locale: en
meta:
description: "Niche score 66/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Plates — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **orange plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 76Conversion 53Competition 92Returns 48Price range 84Avg price 95Brand share 96Review moat 65Quality gap 28
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$24.63**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****$8.16–$58.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+61.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****882.49**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$230K**
$230K/yr · 216K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, orange plates is a $230K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 66/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$246K–$308K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#585**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**35%**
Top 20: 79%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**60%**
- Exquisite9% - LANLISA9% - Rubtlamp6% - BEFORYOU5% - N9R5% - Amcrate5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.5% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/health-household/orange-plates/trend)
## **Top orange plates search terms**
- **orange plates**58K/yr+61.2%3.1% conv. - **orange paper plates**43K/yr+62.1%4.5% conv. - **orange plastic plates**30K/yr+55.3%3.0% conv. - **orange plates for party**17K/yr+69.7%3.4% conv. - **orange party plates**12K/yr+58.2%2.9% conv. - **orange disposable plates**13K/yr+71.7%2.2% conv. - **orange dessert plates**9K/yr+85.6%3.6% conv. - **orange plates and napkins**7K/yr+182.5%3.9% conv. - **orange dinner plates**10K/yr+24.6%2.2% conv. - **burnt orange plates**7K/yr-1.4%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/orange-plates/search-terms)
## **Top orange plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANLISA 50 Orange Paper Plates Disposable Set Includes 25-9 & 25-7 Disposable Dessert Cake Paper Plates for Party Supplies**LANLISA**$9.69**4.6★594 rev](https://www.amazon.com/dp/B0FB8699WK) [2**75Pcs Orange Paper Plates and Napkins Party Supplies Set Fall Disposable Plates Party Supplies Includes Paper Napkins Forks Decorations for Fall Pumpkin Birthday Halloween Christmas Serves 25**EVYIENEN**$9.70**4.5★71 rev](https://www.amazon.com/dp/B0DLGCSBFF) [3**BEFORYOU 50PCS Disposable Paper Plates Scalloped Orange Party Plates 7IN**BEFORYOU**$9.82**4.7★133 rev](https://www.amazon.com/dp/B0F98HJH8J) [4**Ruisita 48 Pieces Orange Party Supplies Orange Tableware Including 7 Inch and 9 Inch Paper Dinner Plates 2 Ply Napkins for Wedding Birthday Party Picnic Barbecue (Serves 16)**Ruisita**$13.35**4.4★295 rev](https://www.amazon.com/dp/B0D9JRZBTY) [5**Exquisite Party Solids Orange Plastic Plates For Party Supplies 7 Orange Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set**Exquisite**$13.01**4.7★5,870 rev](https://www.amazon.com/dp/B00560CTDU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**N9R 180PCS Orange Plastic Plates with Gold Trim Disposable Party Dinnerware Set for 30 Guests Include 30 Dinner and Salad Plates Napkins Forks Spoons Knives Perfect for Wedding Dinner Party**N9R**$36.83**55 rev11mo ago](https://www.amazon.com/dp/B0F7WYV1PC) [**Rubtlamp 60Pcs Orange Plastic Plates Orange Plastic Disposable Plates With Hammered Design Party Platos Fancy Disposable Platos Include 30Dinner Plate 30Desssert Plate For Party**Rubtlamp**$28.74**244 rev12mo ago](https://www.amazon.com/dp/B0FK2BQ4MH) [**PTECDROTS 50Pcs Orange Paper Plates - 9 Round Disposable Dinner Plate for Halloween Baby Shower Orange Birthday Party Supplies**PTECDROTS**$9.38**269 rev1y ago](https://www.amazon.com/dp/B0F87VK4GR) [**LANLISA 50 Orange Paper Plates Disposable Set Includes 25-9 & 25-7 Disposable Dessert Cake Paper Plates for Party Supplies**LANLISA**$9.69**594 rev1y ago](https://www.amazon.com/dp/B0FB8699WK) [**BEFORYOU 50PCS Disposable Paper Plates Scalloped Orange Party Plates 7IN**BEFORYOU**$9.82**133 rev1y ago](https://www.amazon.com/dp/B0F98HJH8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Graduation Party Plates and Napkins Gatherfun Graduation decorations 2026 Orange Disposable Paper Plates Luncheon Napkins Cocktail Napkins for Congrats Grad Party Decorations Serve 50**Gatherfun**$23.27**4.8★**▲ 164%**](https://www.amazon.com/dp/B09K3VRNBX) [**Exquisite Party Solids Orange Plastic Plates For Party Supplies 10 Orange Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set**Exquisite**$20.00**4.7★**▲ 113%**](https://www.amazon.com/dp/B07V6VP8ML) [**Rubtlamp 60Pcs Orange Plastic Plates Orange Plastic Disposable Plates With Hammered Design Party Platos Fancy Disposable Platos Include 30Dinner Plate 30Desssert Plate For Party**Rubtlamp**$28.74**4.7★**▲ 84%**](https://www.amazon.com/dp/B0FK2BQ4MH) [**Exquisite Party Solids Orange Plastic Plates For Party Supplies 7 Orange Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set**Exquisite**$13.01**4.7★**▲ 84%**](https://www.amazon.com/dp/B00560CTDU) [**SUT 350Pcs Orange and Clear Plastic Dinnerware Set for 50 Guests Include: 50 Dinner Plate 50 Dessert Plates 50 Pre Rolled Napkins With Silverware 50 Cups Disposable Plates for Party**SUT**$56.19**4.7★**▲ 83%**](https://www.amazon.com/dp/B0F8HQD5HC)
**~~View all trending →~~**
## **What buyers say about orange plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“True to color perfect for the occasion”*
**Quality-Overall**20%
*“Plates were good quality”*
**Strength**9%
*“Very sturdy”*
**Value For Money**5%
*“great set, great value”*
**Dishwasher Safe**4%
*“Even went through the dishwasher - still looks nice”*
**Durability**3%
*“Pretty and durable enough”*
**Material Quality**3%
*“Plastic ware is great”*
**Shape/Style**2%
*“Super elegant plates”*
**Size-Overall**2%
*“Perfect size”*
**Recycle/Reuse**2%
*“And reusable”*
### **What buyers complain about **
**Thickness**17%
*“Much smaller and thinner than expected”*
**Strength**13%
*“flimsy”*
**Size-Overall**8%
*“didnt match”*
**Color**5%
*“The shades of orange do not match one another between the plates, napkins, and flatware,”*
**Heating**5%
*“definitely NOT for hot foods”*
**Smell**3%
*“Unsafe Chemical smell on napkins”*
**Thin**3%
*“Material is thin”*
**Microwave Safe**3%
*“Melt in microwave dont buy”*
**Quality-Overall**2%
*“Not great quality”*
**Dishwasher Safe**2%
*“Would NOT recommend using microwave nor dishwasher”*
### **Top return reasons **
**Color**44%
**Size-Overall**25%
**Value For Money**10%
**Advertised Vs Actual Product**5%
**Strength**4%
**Thin**4%
**Material Quality**2%
**Quality-Overall**2%
**Product Condition**1%
**Functionality-Overall**0%
## **Common questions**
- **Is orange plates profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 71 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +61.5%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the orange plates niche?**
- 42 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in orange plates?**
- Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 3.2%.
- **When does demand for orange plates peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the orange plates niche?**
- Listings span $8.16–$58.78; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.
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