---
title: "Orange Dish Soap — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/orange-dish-soap"
last_updated: "2026-08-12T03:02:13.231Z"
locale: en
meta:
description: "Niche score 31/100 · $45K/yr market · 40K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $45K/yr market · 40K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Dish Soap — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **orange dish soap**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 36Conversion 97Competition 0Returns 100Price range 5Avg price 20Brand share 0Review moat 22Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,894.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.32**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$45K**
$45K/yr · 40K searches
**Price range**
**Bad****$3.86–$15.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange dish soap is a $45K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange dish soap market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$44K–$59K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Palmolive88% - Ajax12%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +8.7% search growth over the last 90 days.
1K600Prime Day '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/orange-dish-soap/trend)
## **Top orange dish soap search terms**
- **palmolive antibacterial dish soap**29K/yr+6.6%13.8% conv. - **orange dish soap**5K/yr+41.9%9.1% conv. - **dish soap orange**3K/yr+12.4%15.2% conv. - **palmolive dishwashing liquid antibacterial**2K/yr-59.2%13.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/orange-dish-soap/search-terms)
## **Top orange dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$11K50%$23K75%$34K100%$45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★5,300 rev](https://www.amazon.com/dp/B01N6NDZKH) [2**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**4.7★14,972 rev](https://www.amazon.com/dp/B07HY4WKBS) [3**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$3.86**4.7★14,972 rev](https://www.amazon.com/dp/B074V3N9VW) [4**Palmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack**Palmolive**$15.61**4.6★333 rev](https://www.amazon.com/dp/B000GAN8CG)
### **Newest**
by launch date
[**Palmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack**Palmolive**$15.61**333 rev7y ago](https://www.amazon.com/dp/B000GAN8CG) [**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$3.86**14,972 rev8y ago](https://www.amazon.com/dp/B074V3N9VW) [**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**5,300 rev9y ago](https://www.amazon.com/dp/B01N6NDZKH) [**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**14,972 rev10y ago](https://www.amazon.com/dp/B07HY4WKBS)
### **Trending**
90-day click momentum
[**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★**▲ 12%**](https://www.amazon.com/dp/B01N6NDZKH) [**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**4.7★**— 0%**](https://www.amazon.com/dp/B07HY4WKBS) [**Palmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack**Palmolive**$15.61**4.6★**▼ 49%**](https://www.amazon.com/dp/B000GAN8CG) [**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$3.86**4.7★**▼ 51%**](https://www.amazon.com/dp/B074V3N9VW)
## **What buyers say about orange dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Amazing Value”*
**Smell**17%
*“smells like citrus”*
**Ease Of Cleaning**12%
*“It makes everything nice and clean”*
**Quality-Overall**8%
*“Excellent product”*
**Size-Overall**4%
*“Snug fit”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**De-Grease**3%
*“It cuts through grease easily”*
**Ease Of Use**3%
*“Cleans very quickly & easily”*
**Durability**3%
*“Reliable, effective, and good value”*
**Efficiency**2%
*“It gets the job done”*
### **What buyers complain about **
**Leak-Proof**14%
*“Watery, spout spills too much”*
**Dilute/Watery**12%
*“Really watery”*
**Smell**9%
*“Instead of smelling fresh, it feels artificial and too intense, especially if youre sensitive to strong fragrances”*
**Ease Of Cleaning**9%
*“Need too much soap to clean”*
**Durability**6%
*“Doesnt Last Long”*
**Strength**5%
*“Very weak save your money”*
**Quality-Overall**4%
*“Poor quality”*
**De-Grease**3%
*“Really watery, making it ineffective for grease removal and possibly even antibacterial properties”*
**Thickness**3%
*“Too thin”*
**Size-Overall**3%
*“The bottle is much bigger than I thought so it's going to last me a long time”*
### **Top return reasons **
**Leak-Proof**56%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Smell**5%
**Defective Material/Parts**4%
**Size-Overall**4%
**Ease Of Cleaning**3%
**Functionality-Overall**2%
**Dilute/Watery**2%
**Ease Of Use**2%
## **Common questions**
- **Is orange dish soap profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 4 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the orange dish soap niche?**
- 2 brands and 50 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in orange dish soap?**
- Top complaints mined from reviews: Leak-Proof, Dilute/Watery, Smell. The return rate is 0.1%.
- **When does demand for orange dish soap peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the orange dish soap niche?**
- Listings span $3.86–$15.61; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 8,894 reviews — the moat a new listing must climb.
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