---
title: "Products — oral b replacement heads - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-replacement-heads/products"
last_updated: "2026-08-12T03:03:40.206Z"
locale: en
meta:
  description: "Niche score 57/100 · $15.9M/yr market · 5.7M searches/yr · $19.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $15.9M/yr market · 5.7M searches/yr · $19.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — oral b replacement heads - Flapen"
---

# **oral b replacement heads**

**Launch it**

A $15.9M/yr market growing +1.5% this quarter with returns at 0.9% — clears our launch bar.

Market size 100Growth 27Conversion 96Competition 47Returns 96Price range 72Avg price 86Brand share 12Review moat 15Quality gap 22

**Market size**

**Incredible****$15.9M**

$15.9M/yr · 5.7M searches

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.25–$38.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****22,684.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Products