---
title: "Oral B Replacement Heads — $15.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-replacement-heads"
last_updated: "2026-08-12T03:00:52.543Z"
locale: en
meta:
description: "Niche score 57/100 · $15.9M/yr market · 5.7M searches/yr · $19.47 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $15.9M/yr market · 5.7M searches/yr · $19.47 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Oral B Replacement Heads — $15.9M/yr Amazon US Niche (2026) - Flapen"
---
# **oral b replacement heads**
**Launch it**
A $15.9M/yr market growing +1.5% this quarter with returns at 0.9% — clears our launch bar.
Market size 100Growth 27Conversion 96Competition 47Returns 96Price range 72Avg price 86Brand share 12Review moat 15Quality gap 22
**Market size**
**Incredible****$15.9M**
$15.9M/yr · 5.7M searches
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.25–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,684.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b replacement heads is a $15.9M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 95% of demand. Verdict: Launch it — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b replacement heads market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$15.6M–$19.5M**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**78**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**2%**
- Oral-B51% - GENKENT29% - NEDIFON7% - SetSail4% - Cellena4% - TINGOX3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/oral-b-replacement-heads/trend)
## **Top oral b replacement heads search terms**
- **oral b replacement heads**3.9M/yr+5.8%11.1% conv. - **oral b braun replacement heads**422K/yr-11.0%14.3% conv. - **oral b toothbrush heads**271K/yr-5.8%11.2% conv. - **braun oral b replacement heads**151K/yr-2.5%14.4% conv. - **toothbrush heads oral b**143K/yr-1.9%11.1% conv. - **oral b electric toothbrush heads**167K/yr-25.6%8.5% conv. - **oral b brush heads**76K/yr+14.7%6.5% conv. - **tooth brush heads oral b**72K/yr+3.6%9.5% conv. - **oral b electric toothbrush replacement heads**84K/yr-24.9%7.6% conv. - **braun toothbrush heads replacement**48K/yr+4.3%11.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/oral-b-replacement-heads/search-terms)
## **Top oral b replacement heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.2M30%$4.8M40%$6.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000**GENKENT**$9.56**4.6★19,260 rev](https://www.amazon.com/dp/B00RCK2JCI) [2**Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count**Oral-B**$18.93**4.8★93,046 rev](https://www.amazon.com/dp/B00LVUSVU4) [3**Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)**NEDIFON**$14.69**4.4★2,976 rev](https://www.amazon.com/dp/B0C7BYQBP8) [4**Oral-B CrossAction Toothbrush Heads Pack of 8 Replacement Refills for Electric Rechargeable Toothbrush Mailbox Sized Pack**Oral-B**$33.59**4.8★93,046 rev](https://www.amazon.com/dp/B077B5GCF8) [5**Replacement Toothbrush Heads Compatible with Oral-B Braun 20 Pcs Professional Electric Toothbrush Brush Heads for Oral B Replacement Head Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000**GENKENT**$12.23**4.6★34,038 rev](https://www.amazon.com/dp/B00RCK2JAU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Electric Toothbrush Replacement Brush Heads Precision Clean White 1 Count + 2 Daily Clean White**Oral-B**$24.20**66 rev6mo ago](https://www.amazon.com/dp/B0FZD53363) [**Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive Black**Oral-B**$38.00**3,605 rev1y ago](https://www.amazon.com/dp/B0DLHC3YQ3) [**Cellena 8-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X (Not for iO) Medium-Soft Bristles for Gentle Deep Clean**Cellena**$9.03**2,299 rev2y ago](https://www.amazon.com/dp/B0D66BQ345) [**Oral-B Pro Cross Action Toothbrush Heads for Electric Toothbrush Pack of 10 Suitable for a Post Box**Oral-B**$35.49**9,382 rev2y ago](https://www.amazon.com/dp/B0BWNW7H47) [**Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)**NEDIFON**$14.69**2,976 rev3y ago](https://www.amazon.com/dp/B0C7BYQBP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Electric Toothbrush Replacement Brush Heads Precision Clean White 1 Count + 2 Daily Clean White**Oral-B**$24.20**4.5★**▲ 234%**](https://www.amazon.com/dp/B0FZD53363) [**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black**Oral-B**$20.66**4.7★**▲ 50%**](https://www.amazon.com/dp/B088CH8J8Y) [**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White**Oral-B**$19.67**4.7★**▲ 41%**](https://www.amazon.com/dp/B088CH8J8W) [**Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White**Oral-B**$32.12**4.8★**▲ 39%**](https://www.amazon.com/dp/B0C1H3KJ2C) [**Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles for Deeper Plaque Removal Pack of 4 Suitable for Mailbox Black**Oral-B**$32.97**4.8★**▲ 21%**](https://www.amazon.com/dp/B089F7N4XF)
**~~View all trending →~~**
## **What buyers say about oral b replacement heads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Fair price”*
**Size-Overall**18%
*“Easy fit”*
**Quality-Overall**16%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“As Expected”*
**Brush Quality**3%
*“Brilliant brushes”*
**Efficiency**3%
*“seems to be doing a good job”*
**Oral Hygiene**3%
*“Cleans teeth well”*
**Ease Of Cleaning**2%
*“Cleans great”*
**Soft Feel**2%
*“Bristles feel like in between soft”*
**Durability**2%
*“Fantastic durability”*
### **What buyers complain about **
**Size-Overall**19%
*“Much too small”*
**Quality-Overall**13%
*“I got in such low quality”*
**Hard Feel**10%
*“NOT SOFT”*
**Value For Money**8%
*“very expensive”*
**Durability**6%
*“Breaks”*
**Color**3%
*“the all coloring came off in about a week”*
**Ease Of Cleaning**3%
*“didnt clean very well”*
**Compatibility-Overall**2%
*“Not compatible”*
**Functionality-Overall**2%
*“decided they werent effective”*
**Design-Overall**2%
*“Bad design”*
### **Top return reasons **
**Size-Overall**61%
**Compatibility-Overall**16%
**Advertised Vs Actual Product**7%
**Functionality-Overall**3%
**Value For Money**2%
**Quality-Overall**2%
**Hard Feel**1%
**Defective Material/Parts**1%
**Color**1%
**Shape/Style**1%
## **Common questions**
- **Is oral b replacement heads profitable to sell on Amazon United States?**
- The niche generates $15.9M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Launch it (57/100).
- **How competitive is the oral b replacement heads niche?**
- 7 brands and 78 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in oral b replacement heads?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
- **When does demand for oral b replacement heads peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the oral b replacement heads niche?**
- Listings span $6.25–$38.00; the average listing price is $19.47 (sweet spot $15–$100). The average incumbent carries 22,685 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)