---
title: "Oral B Replacement Heads Io — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-replacement-heads-io"
last_updated: "2026-08-12T03:01:57.237Z"
locale: en
meta:
description: "Niche score 55/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oral B Replacement Heads Io — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **oral b replacement heads io**
**Worth a look**
Shows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 33Conversion 96Competition 25Returns 95Price range 87Avg price 95Brand share 0Review moat 23Quality gap 24
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 663K searches
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.55–$54.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,546.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b replacement heads io is a $2.6M/yr Amazon United States market (663K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b replacement heads io market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.4M–$3.0M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Oral-B91% - KHBD5% - Missleep3% - Reach1%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +6.1% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/oral-b-replacement-heads-io/trend)
## **Top oral b replacement heads io search terms**
- **io toothbrush oral b replacement heads**98K/yr+26.9%9.3% conv. - **oral b replacement heads io**127K/yr+1.3%7.6% conv. - **oralb io replacement heads**119K/yr+7.9%7.3% conv. - **io oral b replacement heads**43K/yr-17.7%8.0% conv. - **io brush heads replacement**33K/yr+8.8%7.6% conv. - **oral b io series 2 replacement heads**30K/yr+11.5%5.1% conv. - **ios toothbrush oral b replacement heads**26K/yr+33.1%9.4% conv. - **oral io replacement heads**24K/yr+18.2%9.1% conv. - **oral b io3 replacement heads**16K/yr+97.9%8.4% conv. - **io toothbrush heads**28K/yr-12.4%6.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/oral-b-replacement-heads-io/search-terms)
## **Top oral b replacement heads io products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$256K20%$512K30%$768K40%$1.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White**Oral-B**$19.67**4.7★5,567 rev](https://www.amazon.com/dp/B088CH8J8W) [2**Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles for Deeper Plaque Removal Pack of 4 Suitable for Mailbox Black**Oral-B**$32.97**4.8★19,849 rev](https://www.amazon.com/dp/B089F7N4XF) [3**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black**Oral-B**$20.66**4.7★5,547 rev](https://www.amazon.com/dp/B088CH8J8Y) [4**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black**Oral-B**$34.05**4.8★19,849 rev](https://www.amazon.com/dp/B0B69KJH18) [5**Oral-B iO Series Gentle Care Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White**Oral-B**$21.57**4.7★3,820 rev](https://www.amazon.com/dp/B088CJ143C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums**Reach**$10.55**64 rev6mo ago](https://www.amazon.com/dp/B0G96P34XP) [**Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count**Oral-B**$43.64**381 rev1y ago](https://www.amazon.com/dp/B0F8C3YFDV) [**Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive Black**Oral-B**$38.00**3,605 rev1y ago](https://www.amazon.com/dp/B0DLHC3YQ3) [**Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive White**Oral-B**$36.17**3,605 rev1y ago](https://www.amazon.com/dp/B0DLHGL25T) [**8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White**KHBD**$22.54**3,646 rev1y ago](https://www.amazon.com/dp/B0DLBBW8T9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums**Reach**$10.55**4.0★**▲ 187%**](https://www.amazon.com/dp/B0G96P34XP) [**8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White**KHBD**$22.54**4.3★**▲ 89%**](https://www.amazon.com/dp/B0DLBBW8T9) [**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black**Oral-B**$20.66**4.7★**▲ 70%**](https://www.amazon.com/dp/B088CH8J8Y) [**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black**Oral-B**$34.05**4.8★**▲ 38%**](https://www.amazon.com/dp/B0B69KJH18) [**Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White**Oral-B**$19.67**4.7★**▲ 34%**](https://www.amazon.com/dp/B088CH8J8W)
**~~View all trending →~~**
## **What buyers say about oral b replacement heads io**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great deal”*
**Quality-Overall**18%
*“Awesome quality”*
**Size-Overall**13%
*“Easy fit”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Oral Hygiene**6%
*“They do clean your teeth very well”*
**Cleansing**5%
*“They clean great”*
**Soft Feel**4%
*“The bristles are soft yet effective”*
**Brush Quality**3%
*“I love these brush heads”*
**Durability**3%
*“Very durable”*
**Ease Of Cleaning**2%
*“they clean noticeably better than a regular toothbrush”*
### **What buyers complain about **
**Value For Money**14%
*“Extremely expensive”*
**Quality-Overall**13%
*“Bad quality”*
**Durability**13%
*“durability was poor”*
**Size-Overall**8%
*“too tight”*
**Hard Feel**6%
*“the hard plastic”*
**Color**5%
*“Color fades quickly”*
**Color Fading/Discoloration**3%
*“Color indicators faded almost immediately”*
**Language Issues**2%
*“To boot, the entire packaging is in a foreign language and much smaller than the usual head”*
**Ease Of Cleaning**2%
*“It doesnt clean good”*
**Advertised Vs Actual Product**2%
*“I didnt review the description carefully”*
### **Top return reasons **
**Size-Overall**55%
**Compatibility-Overall**15%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Language Issues**2%
**Color**2%
**Product Condition**2%
**Hard Feel**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is oral b replacement heads io profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the oral b replacement heads io niche?**
- 4 brands and 72 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oral b replacement heads io?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 1.0%.
- **When does demand for oral b replacement heads io peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the oral b replacement heads io niche?**
- Listings span $10.55–$54.94; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 7,546 reviews — the moat a new listing must climb.
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