---
title: "Oral B Nighttime Dental Guard — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-nighttime-dental-guard"
last_updated: "2026-08-12T04:10:38.370Z"
locale: en
meta:
description: "Niche score 53/100 · $1.5M/yr market · 391K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.5M/yr market · 391K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oral B Nighttime Dental Guard — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **oral b nighttime dental guard**
**Worth a look**
Shows searches that convert (17.9% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 86Growth 15Conversion 99Competition 0Returns 75Price range 95Avg price 90Brand share 0Review moat 21Quality gap 98
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Incredible****$15.48–$25.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$20.88**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 391K searches
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****10,710.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, oral b nighttime dental guard is a $1.5M/yr Amazon United States market (391K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b nighttime dental guard market data**
- **Units sold / yr**
- **60K–80K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- DenTek84% - SleepRight10% - Oral-B6%
## **Demand**
Weekly Amazon search volume, last 18 weeks — -19.4% search growth over the last 90 days.
12K8KMar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/oral-b-nighttime-dental-guard/trend)
## **Top oral b nighttime dental guard search terms**
- **dentek night guard**153K/yr-24.0%17.6% conv. - **dentek mouth guard**40K/yr+15.3%16.5% conv. - **sleep right mouth guard**16K/yr+17.6%8.5% conv. - **dentek professional fit dental guard**20K/yr-4.6%17.9% conv. - **oral b nighttime dental guard**20K/yr-19.7%11.8% conv. - **dentek mouth guard for grinding teeth**41K/yr-61.2%13.5% conv. - **sleepright dental guard**10K/yr+1.7%7.6% conv. - **tmj splint**15K/yr-17.8%0.4% conv. - **den tek mouth guard for grinding teeth at night**10K/yr-19.0%15.0% conv. - **dentech night guard**9K/yr-2.6%16.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/oral-b-nighttime-dental-guard/search-terms)
## **Top oral b nighttime dental guard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$220K30%$439K45%$659K60%$878K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count**DenTek**$15.48**3.9★23,418 rev](https://www.amazon.com/dp/B008YEMVSI) [2**DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case**DenTek**$25.70**3.9★9,356 rev](https://www.amazon.com/dp/B002WTCK4Q) [3**DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count**DenTek**$24.51**3.4★7,793 rev](https://www.amazon.com/dp/B07M9Z6ZMN) [4**SleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)**SleepRight**$19.10**3.7★2,036 rev](https://www.amazon.com/dp/B09WX2LVMX) [5**Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection**Oral-B**$19.62**3.5★10,948 rev](https://www.amazon.com/dp/B0170BHYGE)
### **Newest**
by launch date
[**SleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)**SleepRight**$19.10**2,036 rev4y ago](https://www.amazon.com/dp/B09WX2LVMX) [**DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count**DenTek**$24.51**7,793 rev7y ago](https://www.amazon.com/dp/B07M9Z6ZMN) [**DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count**DenTek**$15.48**23,418 rev13y ago](https://www.amazon.com/dp/B008YEMVSI) [**Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection**Oral-B**$19.62**10,948 rev15y ago](https://www.amazon.com/dp/B0170BHYGE) [**DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case**DenTek**$25.70**9,356 rev18y ago](https://www.amazon.com/dp/B002WTCK4Q)
### **Trending**
90-day click momentum
[**SleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)**SleepRight**$19.10**3.7★**▲ 41%**](https://www.amazon.com/dp/B09WX2LVMX) [**Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection**Oral-B**$19.62**3.5★**▲ 24%**](https://www.amazon.com/dp/B0170BHYGE) [**DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count**DenTek**$15.48**3.9★**— 1%**](https://www.amazon.com/dp/B008YEMVSI) [**DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count**DenTek**$24.51**3.4★**— 7%**](https://www.amazon.com/dp/B07M9Z6ZMN) [**DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case**DenTek**$25.70**3.9★**▼ 13%**](https://www.amazon.com/dp/B002WTCK4Q)
## **What buyers say about oral b nighttime dental guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**14%
*“It is comfortable”*
**Quality-Overall**11%
*“Good quality, easy instructions and comfortable”*
**Ease Of Use**11%
*“The process is easy”*
**Size-Overall**11%
*“Easy to fit”*
**Value For Money**8%
*“Worth the money”*
**Instructions/User Manual/Troubleshooting**6%
*“Easy to follow instructions”*
**Tooth Sensitivity**4%
*“Helps deter teeth grinding - highly recommend”*
**Efficiency**4%
*“this one is simple and effective”*
**Durability**3%
*“Durable”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
### **What buyers complain about **
**Size-Overall**22%
*“Very loose fit”*
**Functionality-Overall**9%
*“Product did not work as expected”*
**Comfort-Overall**9%
*“Not comfortable to wear”*
**Durability**8%
*“Bad durability”*
**Value For Money**7%
*“WASTE OF MONEY”*
**Quality-Overall**6%
*“the build quality is very poor”*
**Thickness**4%
*“Too Thick”*
**Ease Of Use**3%
*“Difficult to adjust”*
**Hard Feel**3%
*“ones that are more of a hard plastic”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are unclear”*
### **Top return reasons **
**Size-Overall**39%
**Functionality-Overall**13%
**Comfort-Overall**10%
**Advertised Vs Actual Product**9%
**Product Condition**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Shape/Style**2%
**Instructions/User Manual/Troubleshooting**2%
**Durability**1%
## **Common questions**
- **Is oral b nighttime dental guard profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 5 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the oral b nighttime dental guard niche?**
- 3 brands and 53 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oral b nighttime dental guard?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Comfort-Overall. The return rate is 2.0%.
- **What does it cost to enter the oral b nighttime dental guard niche?**
- Listings span $15.48–$25.70; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 10,710 reviews — the moat a new listing must climb.
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