---
title: "Oral B Kids Replacement Brush Heads — $962K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-kids-replacement-brush-heads"
last_updated: "2026-08-12T04:10:25.991Z"
locale: en
meta:
description: "Niche score 56/100 · $962K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $962K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oral B Kids Replacement Brush Heads — $962K/yr Amazon US Niche (2026) - Flapen"
---
# **oral b kids replacement brush heads**
**Worth a look**
Shows searches that convert (15.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 22Conversion 97Competition 49Returns 97Price range 71Avg price 79Brand share 28Review moat 48Quality gap 21
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.58**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$962K**
$962K/yr · 369K searches
**Price range**
**Good****$6.45–$35.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,712.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, oral b kids replacement brush heads is a $962K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b kids replacement brush heads market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$829K–$995K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**8%**
- Oral-B45% - Made by Dentists19% - MeetSmile10% - BrillFresh9% - Burst5% - Oddekey3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/oral-b-kids-replacement-brush-heads/trend)
## **Top oral b kids replacement brush heads search terms**
- **oral b kids replacement heads**125K/yr-11.2%14.0% conv. - **kids oral b replacement heads**56K/yr-16.1%16.2% conv. - **made by dentist kids replacement heads**25K/yr+15.6%23.2% conv. - **oral b replacement heads kids**43K/yr-3.5%11.8% conv. - **burst kids replacement heads**21K/yr+10.9%16.7% conv. - **oral b kids electric toothbrush heads**18K/yr-3.6%8.5% conv. - **made by dentist toothbrush**17K/yr-13.6%1.5% conv. - **made by dentists toothbrush heads**6K/yr-7.3%14.9% conv. - **oral b kids electric toothbrush replacement heads**8K/yr-3.5%9.9% conv. - **kids electric toothbrush heads**7K/yr+36.6%6.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/oral-b-kids-replacement-brush-heads/search-terms)
## **Top oral b kids replacement brush heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$38K8%$77K12%$115K16%$154K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply**Made by Dentists**$19.95**4.8★213 rev](https://www.amazon.com/dp/B0F3JM16N1) [2**Oral-B Kids Extra Soft Replacement Brush Heads 2 Count Cavity Protection**Oral-B**$17.85**4.8★2,707 rev](https://www.amazon.com/dp/B0BP68TG11) [3**16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles**MeetSmile**$8.95**4.5★1,716 rev](https://www.amazon.com/dp/B0CJLHJNB5) [4**Oral-B Pro Kids Electric Toothbrush Head with Disney Frozen Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White**Oral-B**$19.12**4.8★2,061 rev](https://www.amazon.com/dp/B0BZS9N7WJ) [5**Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White**Oral-B**$19.20**4.8★3,093 rev](https://www.amazon.com/dp/B0BZS9N1F9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CHUNYUGG Replacement Heads Compatible with Made by Dentists Kids Electric Toothbrush 10 Pack Soft Bristles Brush Head Refill for Toddlers Age 2+ White**CHUNYUGG**$15.48**34 rev4mo ago](https://www.amazon.com/dp/B0GR4YKV7L) [**Made By Dentists Sonic X Replacement Heads 6 Brush Heads (2x3 Packs) Soft Bristles for Kids and Teens 18 Months Supply Fits Only Sonic X Electric Toothbrushes**Made by Dentists**$19.98**213 rev7mo ago](https://www.amazon.com/dp/B0G49MQV9F) [**Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply**Made by Dentists**$19.95**213 rev1y ago](https://www.amazon.com/dp/B0F3JM16N1) [**Made by Dentists Kids Electric Toothbrush - Rechargeable Vibrating Toothbrush with Timer Includes 6 Replacement Heads Gently Cleans Teeth Kid & Toddlers Age 2+ Shark**Made by Dentists**$25.05**484 rev1y ago](https://www.amazon.com/dp/B0F3JR1DWL) [**16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles**BrillFresh**$8.95**211 rev1y ago](https://www.amazon.com/dp/B0DT2ZSWX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHUNYUGG Replacement Heads Compatible with Made by Dentists Kids Electric Toothbrush 10 Pack Soft Bristles Brush Head Refill for Toddlers Age 2+ White**CHUNYUGG**$15.48**4.7★**▲ 334%**](https://www.amazon.com/dp/B0GR4YKV7L) [**8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles**BrillFresh**$6.45**4.5★**▲ 152%**](https://www.amazon.com/dp/B0DT34H1GS) [**Made By Dentists Sonic X Replacement Heads 6 Brush Heads (2x3 Packs) Soft Bristles for Kids and Teens 18 Months Supply Fits Only Sonic X Electric Toothbrushes**Made by Dentists**$19.98**4.8★**▲ 123%**](https://www.amazon.com/dp/B0G49MQV9F) [**16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles**BrillFresh**$8.95**4.7★**▲ 62%**](https://www.amazon.com/dp/B0DT2ZSWX8) [**Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply**Made by Dentists**$19.95**4.8★**▲ 58%**](https://www.amazon.com/dp/B0F3JM16N1)
**~~View all trending →~~**
## **What buyers say about oral b kids replacement brush heads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Excellent fit”*
**Value For Money**17%
*“Great deal”*
**Quality-Overall**16%
*“The build quality is solid”*
**Soft Feel**8%
*“The bristles are soft”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Cleaning**5%
*“Quality and effective cleaning”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**3%
*“They are durable”*
**Color**3%
*“The colors are super pretty”*
**Brush Quality**3%
*“Great toothbrush”*
### **What buyers complain about **
**Durability**20%
*“Break easily”*
**Charging**12%
*“Not charging”*
**Value For Money**11%
*“A little pricey”*
**Hard Feel**10%
*“These are not soft”*
**Quality-Overall**9%
*“Low quality, not extra soft like they say”*
**Size-Overall**5%
*“Doesnt fit”*
**Ease Of Cleaning**5%
*“you can't clean it”*
**Battery Life**2%
*“The battery has completely died”*
**Ease Of Use**2%
*“I cant even use them the tips are way too hard”*
**Instructions/User Manual/Troubleshooting**2%
*“no instructions were given”*
### **Top return reasons **
**Size-Overall**56%
**Compatibility-Overall**12%
**Advertised Vs Actual Product**9%
**Functionality-Overall**4%
**Charging**4%
**Value For Money**3%
**Language Issues**2%
**Hard Feel**2%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is oral b kids replacement brush heads profitable to sell on Amazon United States?**
- The niche generates $962K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the oral b kids replacement brush heads niche?**
- 10 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in oral b kids replacement brush heads?**
- Top complaints mined from reviews: Durability, Charging, Value For Money. The return rate is 0.7%.
- **When does demand for oral b kids replacement brush heads peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oral b kids replacement brush heads niche?**
- Listings span $6.45–$35.52; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.
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