---
title: "Trend — oral b cross action replacement head - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oral-b-cross-action-replacement-head/trend"
last_updated: "2026-08-12T03:02:55.018Z"
locale: en
meta:
  description: "Niche score 50/100 · $542K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $542K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — oral b cross action replacement head - Flapen"
---

# **oral b cross action replacement head**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 62Growth 19Conversion 88Competition 46Returns 97Price range 77Avg price 90Brand share 7Review moat 17Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.82**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.43–$38.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$542K**

$542K/yr · 253K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,939.48**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend