---
title: "Orabase — $360K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/orabase"
last_updated: "2026-08-12T04:06:31.143Z"
locale: en
meta:
description: "Niche score 42/100 · $360K/yr market · 172K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $360K/yr market · 172K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orabase — $360K/yr Amazon US Niche (2026) - Flapen"
---
# **orabase**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 27Conversion 99Competition 6Returns 100Price range 55Avg price 42Brand share 0Review moat 31Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.35–$26.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$360K**
$360K/yr · 172K searches
**Avg price**
**Okay****$11.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,386.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orabase is a $360K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orabase market data**
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$332K–$442K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Benzodent57% - Zilactin41% - Orajel2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
25K15KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/orabase/trend)
## **Top orabase search terms**
- **benzodent**50K/yr+3.8%19.6% conv. - **zilactin**28K/yr-1.2%23.3% conv. - **orabase paste with benzocaine**18K/yr+15.4%5.4% conv. - **benzodent for dentures pain**20K/yr-16.0%19.7% conv. - **zilactin b canker sore gel**14K/yr+6.8%27.0% conv. - **zilactin b**14K/yr-7.0%22.1% conv. - **benzodent maximum strength dental pain relieving cream**9K/yr+25.0%19.1% conv. - **kenalog in orabase paste**8K/yr+7.9%2.1% conv. - **colgate orabase paste with benzocaine**3K/yr+2.4%2.8% conv. - **zilactin cold sore gel**4K/yr-42.0%15.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/orabase/search-terms)
## **Top orabase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$108K40%$144K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz**Benzodent**$10.28**4.6★6,589 rev](https://www.amazon.com/dp/B00LWQY9TY) [2**Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1**Zilactin**$10.62**4.5★1,453 rev](https://www.amazon.com/dp/B0D642ZD22) [3**Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz**Benzodent**$5.35**4.6★6,551 rev](https://www.amazon.com/dp/B01MTDQXM5) [4**Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1**Zilactin**$9.96**4.7★580 rev](https://www.amazon.com/dp/B0D64511HX) [5**Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3**Benzodent**$26.73**4.9★980 rev](https://www.amazon.com/dp/B01M1LB9A3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1**Zilactin**$10.62**1,453 rev2y ago](https://www.amazon.com/dp/B0D642ZD22) [**Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1**Zilactin**$9.96**580 rev2y ago](https://www.amazon.com/dp/B0D64511HX) [**Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand**Orajel**$6.65**6,939 rev6y ago](https://www.amazon.com/dp/B08C9Q8TTM) [**Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3**Benzodent**$26.73**980 rev9y ago](https://www.amazon.com/dp/B01M1LB9A3) [**Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz**Benzodent**$5.35**6,551 rev9y ago](https://www.amazon.com/dp/B01MTDQXM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3**Benzodent**$26.73**4.9★**▲ 15%**](https://www.amazon.com/dp/B01M1LB9A3) [**Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand**Orajel**$6.65**4.6★**▲ 15%**](https://www.amazon.com/dp/B08C9Q8TTM) [**Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1**Zilactin**$10.62**4.5★**— 4%**](https://www.amazon.com/dp/B0D642ZD22) [**Benzodent Dental Pain Relieving Cream for Dentures and Braces 0.25 Ounce Tube**Benzodent**$7.73**4.6★**— 2%**](https://www.amazon.com/dp/B000GGJCP2) [**Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz**Benzodent**$10.28**4.6★**— 0%**](https://www.amazon.com/dp/B00LWQY9TY)
**~~View all trending →~~**
## **What buyers say about orabase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**16%
*“Does its job well”*
**Oral Hygiene**13%
*“Great for use on gums for sore from new dentures”*
**Tooth Sensitivity**11%
*“Great for helping sores heal from dentures”*
**Quality-Overall**9%
*“Solid Product”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Cold Relief**4%
*“Works great for cold sores”*
**Value For Money**4%
*“Worth every penny”*
**Fever Relief**3%
*“This cleared up my teens canker sores in one day”*
**Ease Of Application**2%
*“Easy to apply”*
**Itch Relief**2%
*“It really takes care of those sores”*
### **What buyers complain about **
**Pain Relief-Overall**14%
*“hurts really bad”*
**Oral Hygiene**9%
*“Oralgel mouth sore gel”*
**Taste-Overall**7%
*“Doesnt taste the greatest”*
**Adhesion/Stickiness**4%
*“you need to use adhesive”*
**Size-Overall**4%
*“Larger 1oz”*
**Ease Of Use**4%
*“it isn't the easiest to rub in”*
**Durability**4%
*“for not as long”*
**Functionality-Overall**3%
*“I didnt get very good results”*
**Value For Money**3%
*“I was disappointed by price”*
**Dilute/Watery**2%
*“a bit more watery you just put it on a q tip. a little goes a long way dont overdo it”*
### **Top return reasons **
**Functionality-Overall**42%
**Joint Pain**12%
**Pain Relief-Overall**12%
**Tooth Brightening**8%
**Storage Capacity**8%
**Size-Overall**8%
**Age Suitability**8%
**Taste-Overall**4%
## **Common questions**
- **Is orabase profitable to sell on Amazon United States?**
- The niche generates $360K/yr across 7 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the orabase niche?**
- 3 brands and 30 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in orabase?**
- Top complaints mined from reviews: Pain Relief-Overall, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- **When does demand for orabase peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the orabase niche?**
- Listings span $5.35–$26.73; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 3,386 reviews — the moat a new listing must climb.
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