---
title: "Optimum Nutrition Whey Protein — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/optimum-nutrition-whey-protein"
last_updated: "2026-08-12T07:26:10.109Z"
locale: en
meta:
description: "Amazon product research for optimum nutrition whey protein: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for optimum nutrition whey protein: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Optimum Nutrition Whey Protein — Amazon US Product Research"
---
# **Optimum Nutrition Whey Protein**
**Worth a look**
Shows a $8.4M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 100Growth 48Conversion 57Competition 36Returns 100Price range 77Avg price 91Brand share 2Review moat 10Quality gap 24
**Market size**
**Incredible****$8.4M**
$8.4M/yr · 3.1M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$56.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$16.37–$124.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+18.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****31,942.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is optimum nutrition whey protein profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, optimum nutrition whey protein is a $8.4M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **optimum nutrition whey protein market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$8.5M–$11.3M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Optimum Nutrition92% - Transparent Labs3% - Levels Nutrition2% - Raw Organic Whey1% - NAKED1% - Carlyle1% - Open — no brand owns it (0%)
## **optimum nutrition whey protein demand & seasonality**
Weekly Amazon search volume, last 40 weeks — +18.2% search growth over the last 90 days.
100K60KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/optimum-nutrition-whey-protein/trend)
## **Top optimum nutrition whey protein search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **optimum nutrition whey protein**1.1M/yr+26.9%4.2% conv. - **gold standard whey protein**481K/yr+9.0%4.0% conv. - **grass fed whey protein powder**281K/yr-7.3%1.9% conv. - **optimum nutrition**274K/yr+3.2%0.9% conv. - **on protein powder**183K/yr+34.9%2.8% conv. - **optimum nutrition gold standard whey**137K/yr+69.3%5.2% conv. - **on whey protein powder**98K/yr+30.1%3.3% conv. - **grass fed protein powder**95K/yr+0.7%1.1% conv. - **optimum nutrition gold standard**66K/yr-23.1%2.8% conv. - **optimum nutrition gold standard 100% whey**43K/yr+39.9%4.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/optimum-nutrition-whey-protein/search-terms)
## **Top optimum nutrition whey protein products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$422K10%$844K15%$1.3M20%$1.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)**Optimum Nutrition**$36.18**4.6★99,182 rev](https://www.amazon.com/dp/B002DYIZH6) [2**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 5 Pound (Packaging May Vary)**Optimum Nutrition**$69.53**4.7★47,750 rev](https://www.amazon.com/dp/B000GISU1M) [3**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.45**4.7★47,750 rev](https://www.amazon.com/dp/B000GISTZ4) [4**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 5 Pound (Packaging May Vary)**Optimum Nutrition**$73.86**4.6★99,182 rev](https://www.amazon.com/dp/B000QSNYGI) [5**Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 2 Pound (Pack of 1) (Packaging May Vary)**Optimum Nutrition**$36.64**4.7★29,541 rev](https://www.amazon.com/dp/B002DYIZHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 0.68 Pound (Pack of 1)**Optimum Nutrition**$16.39**47,750 rev1y ago](https://www.amazon.com/dp/B0F22TTQL9) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)**Optimum Nutrition**$16.37**99,182 rev1y ago](https://www.amazon.com/dp/B0F1ZV7PWW) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**1,682 rev2y ago](https://www.amazon.com/dp/B0CQ32D39X) [**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**1,383 rev2y ago](https://www.amazon.com/dp/B0CQ3JTR6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 2 Pound (Packaging May Vary)**Optimum Nutrition**$42.53**4.6★**▲ 192%**](https://www.amazon.com/dp/B000GIURIQ) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder French Vanilla Crme 5 Pound (Packaging May Vary)**Optimum Nutrition**$80.83**4.7★**▲ 153%**](https://www.amazon.com/dp/B000QSO3FO) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 5 Pound (Packaging May Vary)**Optimum Nutrition**$82.13**4.7★**▲ 149%**](https://www.amazon.com/dp/B000GIPJZ2) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 5 Pound (Packaging May Vary)**Optimum Nutrition**$82.37**4.6★**▲ 147%**](https://www.amazon.com/dp/B000QSRO1Y) [**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**4.5★**▲ 132%**](https://www.amazon.com/dp/B0CQ3JTR6F)
**~~View all trending →~~**
## **What reviews say buyers love and hate about optimum nutrition whey protein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Clean taste”*
**Nutritional Content**19%
*“Good nutrition”*
**Quality-Overall**12%
*“Best quality”*
**Flavor**9%
*“great flavor options”*
**Solubility**4%
*“Easy to Mix”*
**Blend/Ratio**4%
*“blends well”*
**Value For Money**3%
*“Worth every penny”*
**Ingredients-Overall**2%
*“Healthy Ingredients”*
**Sweetness**2%
*“The vanilla ice cream is a bit sweet”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**20%
*“Chalky taste”*
**Flavor**9%
*“The flavor is a little weird as well”*
**Value For Money**8%
*“Price high”*
**Solubility**5%
*“Does not dissolve”*
**Nutritional Content**5%
*“Sugar is not a Food”*
**Sweetness**5%
*“Disgustingly sweet”*
**Artificial Sweeteners**4%
*“Has artificial sweetener”*
**Texture/Consistency-Overall**2%
*“The texture was very gooey and gritty”*
**Quality-Overall**2%
*“don't know much about the quality”*
**Smell**1%
*“There was a slight smell”*
## **Common optimum nutrition whey protein questions**
- **Is optimum nutrition whey protein profitable to sell on Amazon United States?**
- The niche generates $8.4M/yr across 20 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the optimum nutrition whey protein niche?**
- 6 brands and 45 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in optimum nutrition whey protein?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the optimum nutrition whey protein niche?**
- Listings span $16.37–$124.43; the average listing price is $56.59 (sweet spot $15–$100). The average incumbent carries 31,943 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)