---
title: "Onguard — $16K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/onguard"
last_updated: "2026-08-12T09:37:29.449Z"
locale: en
meta:
description: "Amazon product research for onguard: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for onguard: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Onguard — $16K/mo Amazon US Product Research (2026)"
---
# **Onguard**
**Skip it**
Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 0Conversion 89Competition 12Returns 98Price range 89Avg price 95Brand share 0Review moat 25Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.56**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.22–$50.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$191K**
$191K/yr · 71K searches
**Review moat**
**Bad****4,548.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-54.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is onguard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, onguard is a $191K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct–Dec. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **onguard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$153K–$204K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **166 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- doTERRA75% - Natural Riches11% - REVIVEEO7% - The Best Essential Oil Co4% - Nexon Botanics3%
## **onguard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/health-household/onguard/trend)
## **Top onguard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **on guard doterra essential oil**10K/yr+37.6%9.8% conv. - **on guard essential oil**33K/yr-68.9%6.5% conv. - **immunity essential oil**13K/yr-68.8%2.3% conv. - **doterra on guard essential oil**5K/yr-39.9%6.8% conv. - **doterra essential oil on guard**2K/yr-37.5%6.0% conv. - **onguard essential oils**2K/yr-45.6%9.2% conv. - **vitality immunity essential oil**5K/yr-92.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/onguard/search-terms)
## **Top onguard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$57K45%$86K60%$114K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**doTERRA On Guard Essential Oil Protective Blend - 15 ml**doTERRA**$50.88**4.7★4,426 rev](https://www.amazon.com/dp/B004O276P2) [2**doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On**doTERRA**$35.88**4.8★1,192 rev](https://www.amazon.com/dp/B01ASFF7FY) [3**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**4.6★9,454 rev](https://www.amazon.com/dp/B01MA3AG9G) [4**doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels**doTERRA**$38.58**4.8★1,723 rev](https://www.amazon.com/dp/B00KFM68AY) [5**Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care**REVIVEEO**$15.46**4.8★1,084 rev](https://www.amazon.com/dp/B084ST5PCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)**The Best Essential Oil Co**$15.29**78 rev2y ago](https://www.amazon.com/dp/B0CT1NTQL3) [**Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care**REVIVEEO**$15.46**1,084 rev3y ago](https://www.amazon.com/dp/B084ST5PCM) [**Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics**Nexon Botanics**$12.22**17,504 rev6y ago](https://www.amazon.com/dp/B087CM48TW) [**doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)**doTERRA**$24.52**2,006 rev8y ago](https://www.amazon.com/dp/B076BSZFJG) [**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**9,454 rev9y ago](https://www.amazon.com/dp/B01MA3AG9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**doTERRA On Guard Essential Oil Protective Blend Beadlets 125 ct**doTERRA**$22.96**4.8★**▲ 48%**](https://www.amazon.com/dp/B00H8ZTLLY) [**doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On**doTERRA**$35.88**4.8★**▲ 13%**](https://www.amazon.com/dp/B01ASFF7FY) [**doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)**doTERRA**$24.52**4.8★**▲ 11%**](https://www.amazon.com/dp/B076BSZFJG) [**doTERRA On Guard Essential Oil Protective Blend - 15 ml**doTERRA**$50.88**4.7★**— 8%**](https://www.amazon.com/dp/B004O276P2) [**Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics**Nexon Botanics**$12.22**4.5★**— 6%**](https://www.amazon.com/dp/B087CM48TW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about onguard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Clean smelling”*
**Quality-Overall**16%
*“Excellent product”*
**Ingredients-Overall**6%
*“My favorite essential oil thus far”*
**Cold Relief**5%
*“My favorite product to fight the common cold season”*
**Value For Money**5%
*“Worth it”*
**Immunity Booster**4%
*“Great product to support immune system”*
**Natural Ingredients**3%
*“Chemical free all natural”*
**Advertised Vs Actual Product**2%
*“Item was as described”*
**Fever Relief**2%
*“help fight air borne illness”*
**Vitamin**2%
*“Great supplement”*
### **What buyers complain about **
**Smell**39%
*“Strong odor”*
**Leak-Proof**14%
*“Still leaked everywhere”*
**Taste-Overall**8%
*“The taste is not amazing”*
**Size-Overall**6%
*“Pay attention too the size”*
**Allergies**6%
*“Not as good as Young Living Thieves Oil for my allergies”*
**Quality-Overall**6%
*“Can't say on the quality as it just arrived last week”*
**Oily/Greasy**6%
*“but the oil is unchanged”*
**Value For Money**3%
*“it got too expensive”*
### **Top return reasons **
**Leak-Proof**58%
**Smell**25%
**Oily/Greasy**5%
**Product Condition**4%
**Advertised Vs Actual Product**3%
**Size-Overall**2%
**Itch Relief**1%
**Taste-Overall**1%
**Value For Money**1%
**Strength**1%
## **Common onguard questions**
- **Is onguard profitable to sell on Amazon United States?**
- The niche generates $191K/yr across 9 tracked products. 90-day search growth is -54.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the onguard niche?**
- 5 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in onguard?**
- Top complaints mined from reviews: Smell, Leak-Proof, Taste-Overall. The return rate is 0.3%.
- **When does demand for onguard peak?**
- Demand peaks in Jan–Aug–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the onguard niche?**
- Listings span $12.22–$50.88; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 4,548 reviews — the moat a new listing must climb.
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