---
title: "One Reeses Protein Bar — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/one-reeses-protein-bar"
last_updated: "2026-08-12T07:23:39.143Z"
locale: en
meta:
description: "Amazon product research for one reeses protein bar: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for one reeses protein bar: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "One Reeses Protein Bar — $6K/mo Amazon US Product Research"
---
# **One Reeses Protein Bar**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 52Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 95Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****107.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$27.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.17–$27.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$77K**
$77K/yr · 67K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
## **Is one reeses protein bar profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, one reeses protein bar is a $77K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **one reeses protein bar market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$110K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#444**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- REDEFINE100%
## **one reeses protein bar demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -10.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/one-reeses-protein-bar/trend)
## **Top one reeses protein bar search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **skippy oatmeal protein pie**22K/yr-6.9%4.5% conv. - **redefine oatmeal protein pie**16K/yr-14.6%6.1% conv. - **redefine**7K/yr+18.2%1.1% conv. - **redefine foods**8K/yr-19.8%1.9% conv. - **protein oatmeal cream pies**4K/yr-8.3%3.9% conv. - **oatmeal protein pie**5K/yr-23.4%4.0% conv. - **skippy protein oatmeal pie**3K/yr-20.9%5.4% conv. - **redefine skippy oatmeal protein pie**1K/yr-25.2%6.3% conv. - **skippy protein oatmeal cream pies**2K/yr+30.4%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/one-reeses-protein-bar/search-terms)
## **Top one reeses protein bar products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$23K45%$34K60%$46K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.52**3.5★214 rev](https://www.amazon.com/dp/B0DH8NS46Z) [2**Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.36**3.1★124 rev](https://www.amazon.com/dp/B0DG3PNCF8) [3**Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.56**3.5★124 rev](https://www.amazon.com/dp/B0DH8ZFXZY) [4**Redefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.48**3.5★13 rev](https://www.amazon.com/dp/B0FKJLJ92K) [5**Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.17**3.9★63 rev](https://www.amazon.com/dp/B0DG3PP2PX)
### **Newest**
by launch date
[**Redefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.48**13 rev11mo ago](https://www.amazon.com/dp/B0FKJLJ92K) [**Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.52**214 rev1y ago](https://www.amazon.com/dp/B0DH8NS46Z) [**Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.56**124 rev1y ago](https://www.amazon.com/dp/B0DH8ZFXZY) [**Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.36**124 rev1y ago](https://www.amazon.com/dp/B0DG3PNCF8) [**Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.17**63 rev1y ago](https://www.amazon.com/dp/B0DG3PP2PX)
### **Trending**
90-day click momentum
[**Redefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.48**3.5★**▲ 115%**](https://www.amazon.com/dp/B0FKJLJ92K) [**Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.17**3.9★**▲ 70%**](https://www.amazon.com/dp/B0DG3PP2PX) [**Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.52**3.5★**— 0%**](https://www.amazon.com/dp/B0DH8NS46Z) [**Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO**REDEFINE**$27.36**3.1★**▼ 12%**](https://www.amazon.com/dp/B0DG3PNCF8) [**Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO**REDEFINE**$27.56**3.5★**▼ 20%**](https://www.amazon.com/dp/B0DH8ZFXZY)
## **What reviews say buyers love and hate about one reeses protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“They're a delicious snack alternative”*
**Nutritional Content**15%
*“Great healthy snack”*
**Sweetness**7%
*“These are some good cookies I tried to find something with no sugar”*
**Flavor**7%
*“Flavor wise, it's great”*
**Health Benefits-Overall**4%
*“great for my cycling”*
**Baking**4%
*“Favorite dessert”*
**Value For Money**4%
*“The price value is fair”*
**Soft Feel**1%
*“they are softer than ever”*
**Quality-Overall**1%
*“Quality”*
**Alcohol Flavor**1%
*“Good taste, no sugar alcohol”*
### **What buyers complain about **
**Taste-Overall**27%
*“Not tasty”*
**Moist/Dry**15%
*“The peanut butter part is too thick and dry”*
**Flavor**6%
*“not much flavor”*
**Advertised Vs Actual Product**6%
*“they look nothing like the photo”*
**Texture/Consistency-Overall**6%
*“I just couldnt get over the texture”*
**Value For Money**3%
*“Waste of money”*
**Stale/Rotten/Spoiled**3%
*“Old and stale”*
**Ingredients-Overall**3%
*“there wasnt much marshmallow”*
**Nutritional Content**2%
*“has that signature artificial protein taste to it”*
**Size-Overall**2%
*“Need bigger box”*
## **Common one reeses protein bar questions**
- **Is one reeses protein bar profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the one reeses protein bar niche?**
- 1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in one reeses protein bar?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- **When does demand for one reeses protein bar peak?**
- Demand peaks in Jan–Jul–Aug–Sep; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the one reeses protein bar niche?**
- Listings span $27.17–$27.56; the average listing price is $27.42 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.
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