---
title: "Olly Brain — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/olly-brain"
last_updated: "2026-08-12T05:30:13.759Z"
locale: en
meta:
description: "Amazon product research for olly brain: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for olly brain: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Olly Brain — $6K/mo Amazon US Product Research (2026)"
---
# **Olly Brain**
**Skip it**
A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 56Competition 16Returns 100Price range 88Avg price 95Brand share 26Review moat 19Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.92–$67.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$77K**
$77K/yr · 62K searches
**Review moat**
**Bad****14,572.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
## **Is olly brain profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, olly brain is a $77K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olly brain market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**540**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**6%**
- OLLY63% - Bronson8% - NEURIVA7% - NATURAL STACKS6% - Natures Craft5% - Nature's Way5% - Open — no brand owns it (2 brands, 6%)
## **olly brain demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -8.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/olly-brain/trend)
## **Top olly brain search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **brain food**29K/yr-6.8%0.9% conv. - **brain food supplement for adults**8K/yr+17.6%0.9% conv. - **olly brain**12K/yr-28.0%11.2% conv. - **olly brainy chews**7K/yr-30.3%0.9% conv. - **olly brain gummies**3K/yr-16.5%9.2% conv. - **olly brain vitamins**747/yr+151.1%3.9% conv. - **brainy chews**2K/yr-41.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/olly-brain/search-terms)
## **Top olly brain products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count**OLLY**$23.38**4.4★1,836 rev](https://www.amazon.com/dp/B0B9ZMVBTQ) [2**OLLY Laser Focus**OLLY**$11.10**4.1★7,889 rev](https://www.amazon.com/dp/B07H8N5VF6) [3**Bronson Ginkgo Biloba Extra Strength Brain & Memory Support 120 Capsules**Bronson**$9.92**4.6★15,812 rev](https://www.amazon.com/dp/B08PW2XRXK) [4**NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules**NEURIVA**$36.84**4.3★34,278 rev](https://www.amazon.com/dp/B07PBZRDJN) [5**Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count**Natures Craft**$23.69**4.3★22,577 rev](https://www.amazon.com/dp/B0745KCWLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRAIN FOODS Gluten Free Vegan Vanilla Wafers - 12 Bars No Sugar Added High Fiber No Palm Oil 1.05oz 120 Calories Guilt Free Snack Natural Vanilla Flavor**Brain Foods**$21.89**191 rev1y ago](https://www.amazon.com/dp/B0C89LRJDP) [**OLLY Focus Buddies LOLLY Pops Cognizin Vitamins B6 and B12 Omega-3 ALA Supports Focused Attention and Healthy Brain Function * Kids 4+ Dietary Supplement Watermelon Strawberry Flavored 25 Count**OLLY**$15.59**470 rev2y ago](https://www.amazon.com/dp/B0CVCYTSRB) [**Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count**Nature's Way**$14.89**617 rev3y ago](https://www.amazon.com/dp/B0C17KBZ5M) [**OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count**OLLY**$23.38**1,836 rev3y ago](https://www.amazon.com/dp/B0B9ZMVBTQ) [**NATURAL STACKS Dopamine Brain Food - 650mg L-Tyrosine Supplement - Dopamine Supplement for Focus & Mental Drive - Supports Mental Energy - Neurotransmitter Support with B Vitamins - 120 Capsules**NATURAL STACKS**$67.69**2,871 rev4y ago](https://www.amazon.com/dp/B0B1N5NV9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count**Natures Craft**$23.69**4.3★**▲ 126%**](https://www.amazon.com/dp/B0745KCWLC) [**Acetylcholine Brain Food - Acetyl L-Carnitine & Alpha GPC Supplement - Supports Production of Acetylcholine - Neurotransmitter Supplement for Cognitive Function - 60 Capsules**NATURAL STACKS**$38.53**4.4★**▲ 87%**](https://www.amazon.com/dp/B0787J6GSX) [**Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count**Nature's Way**$14.89**4.5★**▲ 57%**](https://www.amazon.com/dp/B0C17KBZ5M) [**NATURAL STACKS Dopamine Brain Food - 650mg L-Tyrosine Supplement - Dopamine Supplement for Focus & Mental Drive - Supports Mental Energy - Neurotransmitter Support with B Vitamins - 120 Capsules**NATURAL STACKS**$67.69**4.0★**▲ 43%**](https://www.amazon.com/dp/B0B1N5NV9X) [**Bronson Ginkgo Biloba Extra Strength Brain & Memory Support 120 Capsules**Bronson**$9.92**4.6★**▲ 32%**](https://www.amazon.com/dp/B08PW2XRXK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about olly brain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Focus Enhancement**23%
*“Great focus”*
**Quality-Overall**14%
*“Amazing difference”*
**Efficiency**10%
*“Very effective”*
**Vitamin**6%
*“This vitamin is great for me”*
**Value For Money**6%
*“Worth the Buy”*
**Taste-Overall**3%
*“Taste fine”*
**Dosage**3%
*“I stayed consistent with the recommended dosage”*
**Sharpness**3%
*“It help me stay sharp”*
**Energy Level**3%
*“energy”*
**Advertised Vs Actual Product**3%
*“Perfect for what I wanted”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Ineffective”*
**Side Effects**13%
*“it made me dizzy”*
**Dosage**10%
*“They should discontinue the gels”*
**Value For Money**10%
*“Waste of money”*
**Taste-Overall**7%
*“they have an aftertaste that i didnt like”*
**Focus Enhancement**6%
*“they made their focus much worse”*
**Acid Regulator/Stomach Ache Relief**3%
*“Upset my stomach”*
**Ingredients-Overall**3%
*“Seems like a common risk with supplements that contain multiple ingredients”*
**Vitamin**2%
*“Maybe the supplements aren't mixed well”*
**Pain Relief-Overall**2%
*“started noticing back pain”*
### **Top return reasons **
**Functionality-Overall**33%
**Side Effects**21%
**Advertised Vs Actual Product**17%
**Taste-Overall**8%
**Blood Pressure**8%
**Ease Of Use**8%
**Acid Regulator/Stomach Ache Relief**4%
## **Common olly brain questions**
- **Is olly brain profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the olly brain niche?**
- 8 brands and 540 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in olly brain?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Dosage. The return rate is 0.0%.
- **When does demand for olly brain peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the olly brain niche?**
- Listings span $9.92–$67.69; the average listing price is $26.51 (sweet spot $15–$100). The average incumbent carries 14,573 reviews — the moat a new listing must climb.
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