---
title: "Ohio State Napkins — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ohio-state-napkins"
last_updated: "2026-08-12T04:07:46.367Z"
locale: en
meta:
description: "Niche score 53/100 · $18K/yr market · 19K searches/yr · $21.54 avg price. A small market ($18K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $18K/yr market · 19K searches/yr · $21.54 avg price. A small market ($18K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ohio State Napkins — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **ohio state napkins**
**Worth a look**
Shows a sweet-spot price point ($21.54 avg), but a small market ($18K/yr) keeps it on the watch list.
Market size 4Growth 89Conversion 52Competition 56Returns 71Price range 81Avg price 91Brand share 26Review moat 90Quality gap 21
**Avg price**
**Great****$21.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****204.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+94.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$8.75–$45.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$18K**
$18K/yr · 19K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ohio state napkins is a $18K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state napkins market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,827**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**28**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 99%
**Open market**
**4%**
- Trendware35% - PartyKandy19% - Havercamp17% - Creative Converting11% - Desert Cactus8% - Party Creations6% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +94.1% search growth over the last 90 days.
600400Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/ohio-state-napkins/trend)
## **Top ohio state napkins search terms**
- **ohio state napkins**5K/yr+121.7%7.2% conv. - **ohio state plates**5K/yr+47.3%6.2% conv. - **ohio state plates and napkins**3K/yr+154.9%8.4% conv. - **ohio state paper plates**3K/yr+91.1%8.3% conv. - **ohio state table cloth**3K/yr+89.3%6.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/ohio-state-napkins/search-terms)
## **Top ohio state napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7028%$1K12%$2K16%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trendware Ohio State University Napkins 60 Count**Trendware**$18.73**4.9★56 rev](https://www.amazon.com/dp/B0D6TSVFR8) [2**Havercamp Ohio State University Party for 16! Set includes 16 Appetizer Plates & 16 Party Napkins. Feature Brutus at your Buckeye Tailgate Football Party Birthday or University event**Havercamp**$17.01**4.8★85 rev](https://www.amazon.com/dp/B0CP5LN67C) [3**Ohio State Buckeyes Party Supplies Plates Napkins & Table Decorations 37 Pc**PartyKandy**$34.80**4.3★134 rev](https://www.amazon.com/dp/B0DP3G59LK) [4**Desert Cactus The Ohio State University Disposable Napkins OSU Buckeyes 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)**Desert Cactus**$9.77**4.2★29 rev](https://www.amazon.com/dp/B0FZMPD8KW) [5**Trendware Ohio State University Paper Plates 48 ct**Trendware**$35.50**4.4★27 rev](https://www.amazon.com/dp/B0G4T2F3PX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ohio State Buckeye 6 Paper Fan OSU Backdrop Birthday Graduation Party Decor**PartyKandy**$24.77**11 rev5mo ago](https://www.amazon.com/dp/B0GJZ388SH) [**Trendware Ohio State University Paper Plates 48 ct**Trendware**$35.50**27 rev7mo ago](https://www.amazon.com/dp/B0G4T2F3PX) [**Trendware Ohio State University Paper Plate and Napkin Party Kit 84 ct**Trendware**$29.98**49 rev7mo ago](https://www.amazon.com/dp/B0G4T1DJM6) [**Ohio State University Tailgating Kit 52 ct**Trendware**$34.84**2 rev7mo ago](https://www.amazon.com/dp/B0G4SY17XW) [**Ohio State Buckeye Disposable Tablecloth 9ft Birthday Graduation Decoration**PartyKandy**$13.94**42 rev8mo ago](https://www.amazon.com/dp/B0FY7QQMWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ohio State University Tailgating Kit 52 ct**Trendware**$34.84**5.0★**▲ 398%**](https://www.amazon.com/dp/B0G4SY17XW) [**Trendware Ohio State University Paper Plates 48 ct**Trendware**$35.50**4.4★**▲ 384%**](https://www.amazon.com/dp/B0G4T2F3PX) [**Desert Cactus The Ohio State University Disposable Napkins OSU Buckeyes 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)**Desert Cactus**$9.77**4.2★**▲ 340%**](https://www.amazon.com/dp/B0FZMPD8KW) [**Ohio State Buckeye 6 Paper Fan OSU Backdrop Birthday Graduation Party Decor**PartyKandy**$24.77**4.9★**▲ 333%**](https://www.amazon.com/dp/B0GJZ388SH) [**Trendware Ohio State University Paper Plate and Napkin Party Kit 84 ct**Trendware**$29.98**4.8★**▲ 152%**](https://www.amazon.com/dp/B0G4T1DJM6)
**~~View all trending →~~**
## **What buyers say about ohio state napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“The color is perfect”*
**Quality-Overall**17%
*“Solid quality and an easy way to make the setup feel more themed”*
**Design-Overall**12%
*“Very aesthetic”*
**Value For Money**8%
*“Totally worth it”*
**Size-Overall**6%
*“The size is perfect”*
**Durability**5%
*“dont fall apart the moment someone grabs one”*
**Storage Capacity**4%
*“it fit with more room to spare”*
**Adhesion/Stickiness**3%
*“Each piece had sticky tape on it for ease of putting together”*
**Ease Of Cleaning**3%
*“Theyre absorbent enough to handle messes without falling apart”*
**Thickness**3%
*“They are thick and decent quality”*
### **What buyers complain about **
**Strength**18%
*“Flimsy paper plates”*
**Value For Money**17%
*“I would say the price is rather high for as many as you get”*
**Thickness**13%
*“Not very thick”*
**Size-Overall**9%
*“Larger than I thought it would be”*
**Advertised Vs Actual Product**6%
*“Advertising is wrong”*
**Quality-Overall**3%
*“Not the greatest napkin”*
**Ease Of Cleaning**3%
*“They are not an ideal napkin for wiping your mouth”*
**Adhesion/Stickiness**3%
*“The stickers were also very hard to get off”*
**Smell**1%
*“Some printed napkins have an odor from the printing/ink”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**18%
**Color**13%
**Strength**8%
**Advertised Vs Actual Product**8%
**Weight Heavy**5%
**Thin**5%
**Quality-Overall**4%
**Material Quality**3%
**Weight Light**1%
## **Common questions**
- **Is ohio state napkins profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +94.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the ohio state napkins niche?**
- 9 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in ohio state napkins?**
- Top complaints mined from reviews: Strength, Value For Money, Thickness. The return rate is 2.1%.
- **What does it cost to enter the ohio state napkins niche?**
- Listings span $8.75–$45.18; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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