---
title: "Obsidian — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/obsidian"
last_updated: "2026-08-06T19:39:44.567Z"
locale: en
meta:
description: "Niche score 41/100 · $125K/yr market · 499K searches/yr · $10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $125K/yr market · 499K searches/yr · $10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obsidian — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **obsidian**
**Skip it**
Soft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 29Competition 34Returns 95Price range 63Avg price 40Brand share 47Review moat 74Quality gap 30
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****555.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.82–$30.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.82**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$125K**
$125K/yr · 499K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, obsidian is a $125K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obsidian market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$135K–$162K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#626**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**20%**
- LPBeads31% - MAIBAOTA17% - Erliway15% - QINJIEJIE9% - Amazing Gemstone6% - JPORSHU3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/obsidian/trend)
## **Top obsidian search terms**
- **obsidian**266K/yr-24.0%1.1% conv. - **black obsidian**80K/yr+11.4%1.8% conv. - **obsidian stone**55K/yr-27.3%2.1% conv. - **obsidian crystal**20K/yr+0.1%2.4% conv. - **black obsidian crystal**21K/yr-19.9%3.1% conv. - **obsidiana negra original**17K/yr-16.6%0.6% conv. - **black crystal**14K/yr-5.9%0.3% conv. - **obsidian rock**7K/yr+91.1%1.3% conv. - **obsidiana**12K/yr-11.7%0.5% conv. - **black obsidian stone**4K/yr+5.1%3.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/obsidian/search-terms)
## **Top obsidian products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8QLQK5) [2**Black Obsidian Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.01**4.5★268 rev](https://www.amazon.com/dp/B0C1NRWC1G) [3**QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men**QINJIEJIE**$10.12**4.4★1,834 rev](https://www.amazon.com/dp/B09VYSYQYC) [4**MAIBAOTA Black Obsidian Crystal Stones Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Reiki Witch Quartz Crystals**MAIBAOTA**$9.91**4.3★570 rev](https://www.amazon.com/dp/B09SWVPF86) [5**MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$7.92**4.6★1,075 rev](https://www.amazon.com/dp/B0CCTT5JDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anima Obsidian Crystal Large 1.62 Deep Black Natural Raw Obsidian Stone for Protection Grounding & Transformation Ethically Sourced Presented in Elegant Gift Box**Anima**$8.99**498 rev1y ago](https://www.amazon.com/dp/B0F5X581WL) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**1,456 rev1y ago](https://www.amazon.com/dp/B0DK8QLQK5) [**BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist**BANANE LAB**$6.93**224 rev1y ago](https://www.amazon.com/dp/B0DHLSGH75) [**NUKAYAI 2Pcs Black Obsidian 1.8-2.2 Large Raw Crystals Stones Rough Rocks Healing Crystal for Polishing Decoration Cabbing Wicca Reiki Tumbling Wire Wrapping Natrual Rock Gifts**NUKAYAI**$8.97**251 rev1y ago](https://www.amazon.com/dp/B0CYG3LCF4) [**MAIBAOTA 2.4 Large Black Obsidian Crystal Stone Polished Palm Stone Healing Crystals 0.7 Thick Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc**MAIBAOTA**$14.37**49 rev2y ago](https://www.amazon.com/dp/B0D41WCS4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★**▲ 147%**](https://www.amazon.com/dp/B0DK8QLQK5) [**BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist**BANANE LAB**$6.93**4.7★**▲ 132%**](https://www.amazon.com/dp/B0DHLSGH75) [**LAIDANLA Obsidian Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g**LAIDANLA**$7.72**4.6★**▲ 75%**](https://www.amazon.com/dp/B09WTM599K) [**Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women**liagza**$18.71**4.6★**▲ 73%**](https://www.amazon.com/dp/B0CXSN3NMV) [**MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$7.92**4.6★**▲ 47%**](https://www.amazon.com/dp/B0CCTT5JDF)
**~~View all trending →~~**
## **What buyers say about obsidian**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Beautifully made”*
**Value For Money**14%
*“Good value”*
**Size-Overall**13%
*“Fits great”*
**Advertised Vs Actual Product**13%
*“Product as advertised”*
**Gifting Purpose**5%
*“Good idea for a gift”*
**Color**4%
*“Loved the color”*
**Correct Contents**3%
*“I was surprised by the contents inside”*
**Weight Heavy**3%
*“Stylish and a nice, heavier weight”*
**Wrist Fit**3%
*“Excellent Fit for small wrists”*
**Durability**2%
*“Im confident in their durability”*
### **What buyers complain about **
**Size-Overall**21%
*“Not the best sizes”*
**Durability**16%
*“One broke”*
**Quality-Overall**10%
*“Poor Craftsmanship”*
**Material Quality**8%
*“it looks like glass”*
**Value For Money**5%
*“feel more expensive than they are”*
**Advertised Vs Actual Product**4%
*“Very misleading listing”*
**Brightness/Shine/Glow**4%
*“this bracelet won't show a sparkle even when sticking a flashlight to it”*
**Strength**4%
*“Too bad holder looks weak”*
**Color**4%
*“Turns neck green”*
**Hard Feel**4%
*“harder than steel”*
### **Top return reasons **
**Size-Overall**37%
**Wrist Fit**25%
**Advertised Vs Actual Product**9%
**Durability**4%
**Quality-Overall**3%
**Material Quality**2%
**Weight Heavy**2%
**Color**2%
**Defective Material/Parts**2%
**Precious Gemstone**2%
## **Common questions**
- **Is obsidian profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 19 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the obsidian niche?**
- 15 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in obsidian?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- **When does demand for obsidian peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the obsidian niche?**
- Listings span $5.82–$30.65; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.
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