---
title: "Nyquil Pills — $267K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/nyquil-pills"
last_updated: "2026-08-12T04:07:51.033Z"
locale: en
meta:
description: "Niche score 47/100 · $267K/yr market · 137K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $267K/yr market · 137K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nyquil Pills — $267K/yr Amazon US Niche (2026) - Flapen"
---
# **nyquil pills**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 3Conversion 96Competition 63Returns 100Price range 66Avg price 74Brand share 0Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.10–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$267K**
$267K/yr · 137K searches
**Review moat**
**Bad****4,365.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyquil pills is a $267K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nyquil pills market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$297K–$372K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**99**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**0%**
- Vicks53% - Amazon Basic Care27% - Amazon Basics9% - ZzzQuil7% - AXIV4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.
60K40KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 22.2×
[**Open Trend **](https://flapen.com/research/us/health-household/nyquil-pills/trend)
## **Top nyquil pills search terms**
- **night quill**43K/yr-32.9%11.8% conv. - **niquil/nighttime**40K/yr-43.2%15.8% conv. - **nyquil cold and flu**38K/yr-64.8%10.6% conv. - **night quil**12K/yr-25.1%10.0% conv. - **nitequill cold and flu relief**3K/yr-41.6%17.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/nyquil-pills/search-terms)
## **Top nyquil pills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$21K12%$32K16%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [3**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [4**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [5**Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps**Vicks**$19.24**4.8★5,219 rev](https://www.amazon.com/dp/B005ZD6GTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [**NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps**Vicks**$22.42**385 rev3y ago](https://www.amazon.com/dp/B0C883QVB9) [**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J) [**VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz**Vicks**$14.87**2,496 rev4y ago](https://www.amazon.com/dp/B0B1G3HG3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)**Amazon Basic Care**$5.10**4.7★**▲ 98%**](https://www.amazon.com/dp/B08ZF54Q3Q) [**Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)**Amazon Basic Care**$5.64**4.5★**▲ 74%**](https://www.amazon.com/dp/B07XY9SWHP) [**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 66%**](https://www.amazon.com/dp/B09HJTM8DK) [**ZzzQuil Liquid Sleep Aid Diphenhydramine 50mg HCl Nighttime Sleep Aid Liquid Sleep Aids for Adults Warming Berry Flavored 12 FL OZ**ZzzQuil**$9.16**4.6★**▲ 56%**](https://www.amazon.com/dp/B007MB5XTS) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**4.7★**▲ 55%**](https://www.amazon.com/dp/B0DBVS8FGZ)
**~~View all trending →~~**
## **What buyers say about nyquil pills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**20%
*“Helps me sleep”*
**Value For Money**14%
*“Good value for money”*
**Efficiency**12%
*“Effective”*
**Cold Relief**10%
*“Great for Flu & Cold Symptoms”*
**Quality-Overall**8%
*“Just as good as name brand”*
**Advertised Vs Actual Product**7%
*“Works great gets da job done”*
**Cough Relief**4%
*“Good cough syrup”*
**Taste-Overall**3%
*“the taste is very good”*
**Strength**2%
*“A-little more potent than I thought”*
**Ease Of Use**2%
*“Excellent and easy to take”*
### **What buyers complain about **
**Sleep Quality**20%
*“Still No Sleep”*
**Functionality-Overall**15%
*“Did not work”*
**Taste-Overall**13%
*“Taste horrible”*
**Ease Of Use**4%
*“difficult to use”*
**Value For Money**4%
*“Not worth it”*
**Cough Relief**3%
*“If you get coughing”*
**Flavor**3%
*“unfortunately the flavor is rather off-putting”*
**Dosage**3%
*“should be half doses instead”*
**Size-Overall**2%
*“Bottles are smaller than the non-HBP”*
**Quality-Overall**2%
*“This will be my last month for lesser quality”*
### **Top return reasons **
**Sleep Quality**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Taste-Overall**6%
**Dilute/Watery**6%
**Flavor**5%
**Joint Pain**5%
**Value For Money**4%
**Side Effects**3%
## **Common questions**
- **Is nyquil pills profitable to sell on Amazon United States?**
- The niche generates $267K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nyquil pills niche?**
- 5 brands and 99 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nyquil pills?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for nyquil pills peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 22.2× the quietest.
- **What does it cost to enter the nyquil pills niche?**
- Listings span $5.10–$34.09; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 4,366 reviews — the moat a new listing must climb.
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