---
title: "Nyquil Liquid — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/nyquil-liquid"
last_updated: "2026-08-12T03:02:11.668Z"
locale: en
meta:
description: "Niche score 39/100 · $160K/yr market · 69K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $160K/yr market · 69K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nyquil Liquid — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **nyquil liquid**
**Skip it**
Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 0Conversion 99Competition 46Returns 100Price range 37Avg price 55Brand share 0Review moat 25Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.59**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.83–$20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 69K searches
**Review moat**
**Bad****4,195.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-57.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyquil liquid is a $160K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nyquil liquid market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$157K–$189K**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#533**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Vicks59% - Amazon Basic Care28% - Amazon Basics9% - AXIV2% - ZzzQuil2%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -57.5% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/nyquil-liquid/trend)
## **Top nyquil liquid search terms**
- **nyquil liquid**59K/yr-58.9%13.8% conv. - **nyquil cherry**6K/yr-34.5%13.9% conv. - **nyquil nighttime liquid**4K/yr-76.4%14.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/nyquil-liquid/search-terms)
## **Top nyquil liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2**Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz**Vicks**$19.64**4.8★1,067 rev](https://www.amazon.com/dp/B005GS7ZMC) [3**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [4**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★708 rev](https://www.amazon.com/dp/B08SXPHZLJ) [5**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ**Vicks**$12.41**56 rev7mo ago](https://www.amazon.com/dp/B0G5BQSFQB) [**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [**VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz**Vicks**$14.87**2,496 rev4y ago](https://www.amazon.com/dp/B0B1G3HG3C) [**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**2,259 rev4y ago](https://www.amazon.com/dp/B09HJTM8DK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★**▲ 187%**](https://www.amazon.com/dp/B08ZDX967T) [**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 170%**](https://www.amazon.com/dp/B0D9P6SYDL) [**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★**▲ 111%**](https://www.amazon.com/dp/B08SXPHZLJ) [**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 100%**](https://www.amazon.com/dp/B09XDJY7CM) [**Vicks NyQuil Nighttime Relief of Cough Cold & Flu Relief Sore Throat Fever & Congestion Relief Cherry Flavor Twin Pack 12 FL OZ**Vicks**$17.76**4.8★**▲ 40%**](https://www.amazon.com/dp/B005GS7ZH2)
**~~View all trending →~~**
## **What buyers say about nyquil liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Good value for money”*
**Sleep Quality**15%
*“Sleep like a baby”*
**Efficiency**12%
*“Works really well by its self”*
**Cold Relief**10%
*“Great for Flu & Cold Symptoms”*
**Quality-Overall**10%
*“Just as good as name brand”*
**Cough Relief**6%
*“Effective cough relief”*
**Taste-Overall**5%
*“I also like that it doesnt leave a terrible aftertaste”*
**Advertised Vs Actual Product**5%
*“Was as advertised”*
**Flavor**3%
*“Nice flavor”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**19%
*“It tastes truly awful”*
**Sleep Quality**15%
*“No sleep”*
**Functionality-Overall**8%
*“Did not work”*
**Cough Relief**7%
*“If you get coughing”*
**Flavor**4%
*“unfortunately the flavor is rather off-putting”*
**Size-Overall**4%
*“8oz bottle is VERY small”*
**Smell**2%
*“Honey smells and tastes horrible”*
**Value For Money**2%
*“Waste of money”*
**Quality-Overall**2%
*“Gross”*
**Leak-Proof**2%
*“Leaking bottle”*
### **Top return reasons **
**Sleep Quality**16%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Taste-Overall**7%
**Leak-Proof**6%
**Flavor**6%
**Dilute/Watery**5%
**Joint Pain**4%
**Value For Money**3%
**Side Effects**3%
## **Common questions**
- **Is nyquil liquid profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the nyquil liquid niche?**
- 5 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nyquil liquid?**
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- **When does demand for nyquil liquid peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the nyquil liquid niche?**
- Listings span $4.83–$20.94; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 4,195 reviews — the moat a new listing must climb.
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