---
title: "Numbing Eye Drops — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/numbing-eye-drops"
last_updated: "2026-08-12T04:07:51.397Z"
locale: en
meta:
description: "Niche score 55/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Numbing Eye Drops — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **numbing eye drops**
**Worth a look**
Shows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 91Growth 33Conversion 100Competition 18Returns 99Price range 95Avg price 95Brand share 0Review moat 41Quality gap 21
**Conversion**
**Incredible****21.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.52**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.84–$52.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 264K searches
**Review moat**
**Okay****2,442.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, numbing eye drops is a $1.8M/yr Amazon United States market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numbing eye drops market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **21.6%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Muro 12874% - Bausch + Lomb17% - RUGBY LABORATORIES7% - WELMATE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/numbing-eye-drops/trend)
## **Top numbing eye drops search terms**
- **muro 128 eye drops 5 percent**88K/yr-11.5%26.8% conv. - **muro 128 eye drops**46K/yr+47.1%26.0% conv. - **muro 128**37K/yr+3.7%15.7% conv. - **muro**19K/yr+11.6%13.9% conv. - **numbing eye drops**12K/yr-15.7%0.9% conv. - **muro eye drops**11K/yr+19.1%19.7% conv. - **numbing eye drops for pain**10K/yr+34.9%2.0% conv. - **eye numbing drops**6K/yr-11.3%1.6% conv. - **muro-128**7K/yr+5.0%11.8% conv. - **eye infection**5K/yr-16.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/numbing-eye-drops/search-terms)
## **Top numbing eye drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$270K30%$539K45%$809K60%$1.1M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Muro 128 5% Sodium Chloride Ophthalmic Solution 0.5 Fl Oz Eye Drops Sterile**Muro 128**$24.31**4.7★8,041 rev](https://www.amazon.com/dp/B001B0Y0FE) [2**Muro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)**Muro 128**$47.13**4.7★111 rev](https://www.amazon.com/dp/B0CR96KD6L) [3**Bausch + Lomb Muro 128 Ointment Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic 5% Ointment Twin Pack Two 3.5 g (0.12 Oz) Tubes 0.25 Ounce Total**Muro 128**$38.60**4.7★4,218 rev](https://www.amazon.com/dp/B001V9UQOE) [4**Rugby Sodium Chloride Hypertonicity Ophthalmic Eye Solution 5% - Sodium Chloride Eye Drops for Temporary Corneal Edema Symptom Support - Alcohol-Free - 0.5 Fl. Oz. (3-Pack)**RUGBY LABORATORIES**$18.87**4.6★3,045 rev](https://www.amazon.com/dp/B08KGTZJZB) [5**Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution 0.5 Fl Oz (15 mL)**Bausch + Lomb**$27.14**4.7★1,873 rev](https://www.amazon.com/dp/B001V9V71U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)**Muro 128**$47.13**111 rev2y ago](https://www.amazon.com/dp/B0CR96KD6L) [**WELMATE - Eye Ointment (1 Tube) - Sodium Chloride Hypertonicity Ophthalmic Ointment 5% - Relief of Corneal Edema Symptoms - Lanolin & Mineral Oil - Sterile - Travel Size - Eye Care - 1/8 oz (3.5g)**WELMATE**$16.84**1,106 rev2y ago](https://www.amazon.com/dp/B0CGWRRS4K) [**Rugby Sodium Chloride Hypertonicity Ophthalmic Eye Solution 5% - Sodium Chloride Eye Drops for Temporary Corneal Edema Symptom Support - Alcohol-Free - 0.5 Fl. Oz. (3-Pack)**RUGBY LABORATORIES**$18.87**3,045 rev5y ago](https://www.amazon.com/dp/B08KGTZJZB) [**Muro 128 Eye Drops Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic Solution 2% 0.5 Fl Oz**Muro 128**$24.59**576 rev6y ago](https://www.amazon.com/dp/B000052XET) [**Bausch & Lomb Muro 128 Solution 5% 15 mL (Pack of 2)**Bausch + Lomb**$52.52**1,691 rev10y ago](https://www.amazon.com/dp/B01IAI5YKE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bausch + Lomb Muro 128 Ointment Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic 5% Ointment Twin Pack Two 3.5 g (0.12 Oz) Tubes 0.25 Ounce Total**Muro 128**$38.60**4.7★**▲ 96%**](https://www.amazon.com/dp/B001V9UQOE) [**Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution from Bausch + Lomb 0.5 Fl Oz for Temporay Relief of Corneal Edema (1 Box Only)**Bausch + Lomb**$28.67**4.8★**▲ 62%**](https://www.amazon.com/dp/B01A3NOPTK) [**Bausch & Lomb Muro 128 Solution 5% 15 mL (Pack of 2)**Bausch + Lomb**$52.52**4.7★**▲ 56%**](https://www.amazon.com/dp/B01IAI5YKE) [**Muro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)**Muro 128**$47.13**4.7★**▲ 48%**](https://www.amazon.com/dp/B0CR96KD6L) [**Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution 0.5 Fl Oz (15 mL)**Bausch + Lomb**$27.14**4.7★**▲ 16%**](https://www.amazon.com/dp/B001V9V71U)
**~~View all trending →~~**
## **What buyers say about numbing eye drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“much less expensive”*
**Eye-Hygiene**17%
*“Great for the eyes”*
**Quality-Overall**15%
*“Very reliable seller”*
**Efficiency**12%
*“Effective”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Moist/Dry**6%
*“Moistens eyes well”*
**Ease Of Use**4%
*“easy to use”*
**Inflammation**1%
*“Good for inflammation in the eyes”*
**Allergies**1%
*“smooth eye irritation”*
**Comfort-Overall**1%
*“Soothing”*
### **What buyers complain about **
**Allergies**9%
*“I do tend to be allergic to various things”*
**Value For Money**8%
*“Outrageously overpriced”*
**Ease Of Use**7%
*“Somewhat difficult to use”*
**Visibility**6%
*“Makes eyes very blurry”*
**Functionality-Overall**6%
*“Does not work”*
**Quality-Overall**4%
*“Could use better quality control”*
**Moist/Dry**3%
*“Dry around the tip”*
**Side Effects**3%
*“burned for hours”*
**Advertised Vs Actual Product**3%
*“don't trust the search results”*
**Size-Overall**3%
*“the tube is very small”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Leak-Proof**12%
**Functionality-Overall**10%
**Product Condition**10%
**Value For Money**5%
**Certifications**5%
**Ease Of Use**5%
**Maintenance And Repair**4%
**Adhesion/Stickiness**2%
**Skin Health**2%
## **Common questions**
- **Is numbing eye drops profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 11 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the numbing eye drops niche?**
- 4 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in numbing eye drops?**
- Top complaints mined from reviews: Allergies, Value For Money, Ease Of Use. The return rate is 0.1%.
- **When does demand for numbing eye drops peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the numbing eye drops niche?**
- Listings span $16.84–$52.52; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)