---
title: "Numb520 — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/numb520"
last_updated: "2026-08-12T04:06:58.446Z"
locale: en
meta:
description: "Niche score 46/100 · $153K/yr market · 438K searches/yr · $15.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $153K/yr market · 438K searches/yr · $15.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Numb520 — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **numb520**
**Skip it**
A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 41Conversion 28Competition 21Returns 98Price range 67Avg price 76Brand share 35Review moat 22Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.42–$38.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$153K**
$153K/yr · 438K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,774.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, numb520 is a $153K/yr Amazon United States market (438K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numb520 market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$194K–$233K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**84%**
Top 20: 95%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Curist31% - Ebanel27% - HealthWise12% - WELMATE11% - --5% - Zensa4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/numb520/trend)
## **Top numb520 search terms**
- **numb**188K/yr+38.6%0.1% conv. - **emla numbing cream**55K/yr-3.8%3.4% conv. - **face numbing cream for microneedling**29K/yr-0.9%9.0% conv. - **emla**30K/yr+6.4%2.0% conv. - **emla cream**26K/yr-3.1%2.4% conv. - **numbing gel**22K/yr-13.9%2.4% conv. - **microneedling numbing cream for face**12K/yr+11.6%5.7% conv. - **facial numbing cream for microneedling**11K/yr-1.8%7.7% conv. - **lidocaine cream for microneedling**7K/yr+17.1%7.6% conv. - **uber numb**12K/yr-19.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/numb520/search-terms)
## **Top numb520 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**Ebanel**$17.82**4.1★78,231 rev](https://www.amazon.com/dp/B019D7MQMK) [2**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★1,210 rev](https://www.amazon.com/dp/B0BXVGW87Z) [3**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4.3★4,627 rev](https://www.amazon.com/dp/B0CRBMN7JZ) [4**Curist 5% Lidocaine Numbing Cream - 6 oz (170 g) XL Tube - Soothing Numbing Cream for Temporary Discomfort Itching and Burning from Hemorrhoids Lidocaine 5% (1 Pack - 6 oz Tube)**Curist**$24.31**4.4★6,292 rev](https://www.amazon.com/dp/B09DN7GR14) [5**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★3,519 rev](https://www.amazon.com/dp/B09ZNQZBPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**175 rev8mo ago](https://www.amazon.com/dp/B0FYQZLF6Y) [**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**2,953 rev1y ago](https://www.amazon.com/dp/B0F88MMJ7D) [**HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic**HealthWise**$4.25**2,009 rev2y ago](https://www.amazon.com/dp/B0D8937KK6) [**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4,627 rev2y ago](https://www.amazon.com/dp/B0CRBMN7JZ) [**NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads**NUMSTAT**$9.24**1,339 rev2y ago](https://www.amazon.com/dp/B0CMB5VFGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★**▲ 68%**](https://www.amazon.com/dp/B0BXVGW87Z) [**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**4.1★**▲ 65%**](https://www.amazon.com/dp/B0FYQZLF6Y) [**NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads**NUMSTAT**$9.24**4.4★**▲ 24%**](https://www.amazon.com/dp/B0CMB5VFGY) [**Zensa Numbing Cream 5% Lidocaine Maximum Strength Topical Anesthetic with Vitamin E for Pain Relief from Hemorrhoids Vegan Cruelty-Free Water-Based Physiologic pH for Sensitive Skin 30g**Zensa**$38.68**4.2★**▲ 20%**](https://www.amazon.com/dp/B01B14NDGQ) [**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★**▲ 17%**](https://www.amazon.com/dp/B09ZNQZBPH)
**~~View all trending →~~**
## **What buyers say about numb520**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**22%
*“very effective for me”*
**Quality-Overall**12%
*“Very good purchase”*
**Value For Money**9%
*“Excellent price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**3%
*“Easy to apply”*
**Smell**3%
*“It has a very pleasant scent”*
**Allergies**2%
*“with no irritation or breakouts”*
**Durability**2%
*“I can just durable so you don't have to worry about it drying out if you don't use them right away”*
**Sensitivity-Overall**2%
*“It worked great for my sensitive skin as well”*
### **What buyers complain about **
**Functionality-Overall**35%
*“Did not work”*
**Value For Money**6%
*“Not worth it”*
**Pain Relief-Overall**5%
*“it's getting more painful”*
**Smell**5%
*“No smell”*
**Sensitivity-Overall**5%
*“burns like crazy if there's any open area on your rash”*
**Size-Overall**4%
*“Smaller than expected”*
**Durability**4%
*“Wares off in about 2 hours”*
**Allergies**3%
*“Allergic reaction”*
**Skin Health**2%
*“experienced serious skin issues”*
**Quality-Overall**2%
*“Poor quality”*
### **Top return reasons **
**Functionality-Overall**36%
**Advertised Vs Actual Product**14%
**Value For Money**9%
**Leak-Proof**6%
**Defective Material/Parts**6%
**Strength**3%
**Skin Health**3%
**Size-Overall**3%
**Product Condition**3%
**Smell**2%
## **Common questions**
- **Is numb520 profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the numb520 niche?**
- 10 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in numb520?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.4%.
- **When does demand for numb520 peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the numb520 niche?**
- Listings span $3.42–$38.68; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 9,775 reviews — the moat a new listing must climb.
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