[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-now-foods":3,"research-sidebar-rollups":648},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":87,"demand":92,"seasonality":382,"brandShare":395,"products":404,"feedback":465,"searchTerms":602,"related":613,"lastUpdated":36},"d14ffa7e249e01f07d387a716a306e63","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":31,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":31},102178,48451,1.751,0.0599,0.0985,0.9693,1,4.72,4944,21.41,12.11,31.67,6,8000,0.3333,0.0003,0,"now foods","now-foods","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnow-foods","Essential Fatty Acids","2026-07-26T11:43:04.979084+00:00",2,23,[],547,6000,1000,1250,128460,171280,96,164,{"score":49,"verdict":50,"components":51},39,"skip",[52,57,60,64,67,69,72,77,80,83],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",25,0.15,102177.59,{"key":58,"score":59,"weight":55,"raw":18},"growth",32,{"key":61,"score":62,"weight":63,"raw":19},"conversion",86,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",3,{"key":68,"score":31,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",18,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",24,0.05,4943.83,{"key":78,"score":79,"weight":63,"raw":30},"returns",100,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",91,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",83,0.8522494887525562,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":381},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,135,138,141,144,147,150,153,156,159,162,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,229,232,235,238,241,244,247,250,253,256,259,262,265,268,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,332,334,337,340,343,346,349,352,355,357,360,363,366,369,372,375,378],{"week":95,"volume":96},"2024-07-28",3288,{"week":98,"volume":99},"2024-09-15",1058,{"week":101,"volume":102},"2024-09-22",1185,{"week":104,"volume":105},"2024-09-29",1112,{"week":107,"volume":108},"2024-10-06",1106,{"week":110,"volume":111},"2024-10-13",1197,{"week":113,"volume":114},"2024-10-20",1173,{"week":116,"volume":117},"2024-10-27",1189,{"week":119,"volume":120},"2024-11-03",1052,{"week":122,"volume":123},"2024-11-10",1147,{"week":125,"volume":126},"2024-11-17",1299,{"week":128,"volume":129},"2024-11-24",1323,{"week":131,"volume":132},"2024-12-01",1164,{"week":134,"volume":114},"2024-12-08",{"week":136,"volume":137},"2024-12-15",909,{"week":139,"volume":140},"2024-12-22",843,{"week":142,"volume":143},"2024-12-29",771,{"week":145,"volume":146},"2025-01-05",1054,{"week":148,"volume":149},"2025-01-12",1085,{"week":151,"volume":152},"2025-01-19",1280,{"week":154,"volume":155},"2025-01-26",1160,{"week":157,"volume":158},"2025-02-02",1051,{"week":160,"volume":161},"2025-02-09",1029,{"week":163,"volume":120},"2025-02-16",{"week":165,"volume":166},"2025-02-23",1244,{"week":168,"volume":169},"2025-03-02",1349,{"week":171,"volume":172},"2025-03-09",1296,{"week":174,"volume":175},"2025-03-16",1385,{"week":177,"volume":178},"2025-03-23",1390,{"week":180,"volume":181},"2025-03-30",780,{"week":183,"volume":184},"2025-04-06",796,{"week":186,"volume":187},"2025-04-13",774,{"week":189,"volume":190},"2025-04-20",731,{"week":192,"volume":193},"2025-04-27",905,{"week":195,"volume":196},"2025-05-04",887,{"week":198,"volume":199},"2025-05-11",730,{"week":201,"volume":202},"2025-05-18",609,{"week":204,"volume":205},"2025-05-25",775,{"week":207,"volume":208},"2025-06-01",742,{"week":210,"volume":211},"2025-06-08",844,{"week":213,"volume":214},"2025-06-15",1086,{"week":216,"volume":217},"2025-06-22",740,{"week":219,"volume":220},"2025-06-29",610,{"week":222,"volume":223},"2025-07-06",643,{"week":225,"volume":226},"2025-07-13",860,{"week":228,"volume":193},"2025-07-20",{"week":230,"volume":231},"2025-07-27",803,{"week":233,"volume":234},"2025-08-03",1004,{"week":236,"volume":237},"2025-08-10",933,{"week":239,"volume":240},"2025-08-17",717,{"week":242,"volume":243},"2025-08-24",799,{"week":245,"volume":246},"2025-08-31",761,{"week":248,"volume":249},"2025-09-07",793,{"week":251,"volume":252},"2025-09-14",690,{"week":254,"volume":255},"2025-09-21",750,{"week":257,"volume":258},"2025-09-28",726,{"week":260,"volume":261},"2025-10-05",737,{"week":263,"volume":264},"2025-10-12",1305,{"week":266,"volume":267},"2025-10-19",832,{"week":269,"volume":243},"2025-10-26",{"week":271,"volume":272},"2025-11-02",897,{"week":274,"volume":275},"2025-11-09",781,{"week":277,"volume":278},"2025-11-16",1053,{"week":280,"volume":281},"2025-11-23",1070,{"week":283,"volume":284},"2025-11-30",1087,{"week":286,"volume":287},"2025-12-07",952,{"week":289,"volume":290},"2025-12-14",819,{"week":292,"volume":293},"2025-12-21",800,{"week":295,"volume":296},"2025-12-28",755,{"week":298,"volume":299},"2026-01-04",858,{"week":301,"volume":302},"2026-01-11",926,{"week":304,"volume":305},"2026-01-18",934,{"week":307,"volume":308},"2026-01-25",968,{"week":310,"volume":311},"2026-02-01",956,{"week":313,"volume":314},"2026-02-08",1130,{"week":316,"volume":317},"2026-02-15",927,{"week":319,"volume":320},"2026-02-22",924,{"week":322,"volume":323},"2026-03-01",923,{"week":325,"volume":326},"2026-03-08",979,{"week":328,"volume":329},"2026-03-15",1149,{"week":331,"volume":272},"2026-03-22",{"week":333,"volume":42},"2026-03-29",{"week":335,"volume":336},"2026-04-05",908,{"week":338,"volume":339},"2026-04-12",950,{"week":341,"volume":342},"2026-04-19",848,{"week":344,"volume":345},"2026-04-26",864,{"week":347,"volume":348},"2026-05-03",980,{"week":350,"volume":351},"2026-05-10",966,{"week":353,"volume":354},"2026-05-17",1073,{"week":356,"volume":345},"2026-05-24",{"week":358,"volume":359},"2026-05-31",1120,{"week":361,"volume":362},"2026-06-07",982,{"week":364,"volume":365},"2026-06-14",907,{"week":367,"volume":368},"2026-06-21",1056,{"week":370,"volume":371},"2026-06-28",1294,{"week":373,"volume":374},"2026-07-05",1047,{"week":376,"volume":377},"2026-07-12",1021,{"week":379,"volume":380},"2026-07-19",1137,false,[383,384,385,386,387,388,389,390,391,392,393,394],1.041285276452197,1.0473326682573638,1.1236053974000328,0.8536901431627448,0.8963578520103122,0.9251389574534219,1.2225810432779332,0.8494569688991278,0.9091245680434425,1.0504823514892216,1.0872986488216043,0.9167398021684676,{"top":396,"otherBrandCount":31,"otherClickShare":403},[397,400],{"brand":398,"clickShare":399},"NOW Foods",0.9692000000000001,{"brand":401,"clickShare":402},"Qunol",0.0307,0.00009999999999998899,[405,416,427,436,446,455],{"asin":406,"title":407,"brand":398,"imageUrl":408,"price":409,"rating":410,"reviews":411,"clickShare90":412,"clickShare360":413,"launchDate":414,"amazonUrl":415},"B000SE5SY6","NOW Foods Supplements Ultra Omega-3 Molecularly Distilled and Enteric Coated 180 Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RRdg+q1wL.jpg",20.36,4.8,4295,0.5116,0.5055,"2004-01-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000SE5SY6",{"asin":417,"title":418,"brand":398,"imageUrl":419,"price":420,"rating":421,"reviews":422,"clickShare90":423,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B001GCU6KA","NOW Foods Supplements Omega-3 180 EPA \u002F 120 DHA Molecularly Distilled Cardiovascular Support* 200 Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MZxVW5JWL.jpg",13.87,4.7,16578,0.202,0.221,"2004-04-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001GCU6KA",{"asin":428,"title":429,"brand":398,"imageUrl":430,"price":25,"rating":421,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0015L2LBE","NOW Foods Supplements Ultra Omega-3 Molecularly Distilled and Enteric Coated 90 Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RXKTcMGoL.jpg",1369,0.1097,0.0937,"2004-01-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0015L2LBE",{"asin":437,"title":438,"brand":398,"imageUrl":439,"price":440,"rating":410,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B07XMCLH5Z","NOW Foods Supplements Ultra Omega-3 500 EPA and 250 DHA Cardiovascular Support* 180-Fish Gelatin Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41p0Qxm9OAL.jpg",27.26,746,0.093,0.0979,"2019-09-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07XMCLH5Z",{"asin":447,"title":448,"brand":398,"imageUrl":449,"price":26,"rating":421,"reviews":450,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B004CW5YUI","NOW Foods Supplements Ultra Omega 3-D Omega-3 Fish Oil + Vitamin D-3 Cardiovascular Support* 180 Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oJAaLzWAL.jpg",1544,0.0529,0.0487,"2015-12-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004CW5YUI",{"asin":456,"title":457,"brand":401,"imageUrl":458,"price":459,"rating":460,"reviews":461,"clickShare90":402,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B0B523YQS7","Qunol Fish Oil Omega 3 Mini Softgels 1000mg Omega 3 EPA + DHA Ultra Pure Supplements Heart Health Support Lemon Flavor Easy to Swallow Minis 3 Month Supply 180 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415tqrOh0NL.jpg",23.22,4.6,5131,0.0332,"2022-06-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B523YQS7",{"love":466,"hate":536,"returnReasons":594},[467,474,481,488,495,502,508,515,522,529],{"topic":468,"percentOfMentions":469,"verbatims":470},"Quality-Overall",0.1869,[471,472,473],"The product has been consistent in quality","The capsules are good quality","Good quality",{"topic":475,"percentOfMentions":476,"verbatims":477},"Value For Money",0.1386,[478,479,480],"Excellent price","reasonable price","Great Value",{"topic":482,"percentOfMentions":483,"verbatims":484},"Ease Of Chewing\u002FSwallowing",0.0861,[485,486,487],"they're coated to make them easier to digest and swallow","Easier to swallow","The softgels are easy to swallow, and I like that theyre molecularly distilled, which gives me confidence in the purity and quality",{"topic":489,"percentOfMentions":490,"verbatims":491},"Vitamin",0.0661,[492,493,494],"Good supplement","Good vitamins","Overall, a reliable, well-made supplement thats easy to stay consistent with",{"topic":496,"percentOfMentions":497,"verbatims":498},"Taste-Overall",0.06,[499,500,501],"They dont taste bad-","No fishy after taste","Lemon taste",{"topic":503,"percentOfMentions":504,"verbatims":505},"Nutritional Content",0.0326,[506,494,507],"Great supplement","Theyre an easy addition to my daily wellness routine",{"topic":509,"percentOfMentions":510,"verbatims":511},"Dosage",0.0301,[512,513,514],"A good product good price a great size for the pill","It is effective at 1 pill a day, tasteless, though the pill is large its easy to swallow","Taking it daily",{"topic":516,"percentOfMentions":517,"verbatims":518},"Advertised Vs Actual Product",0.0285,[519,520,521],"As advertised","Everything was as expected","Justo lo que necesitaba",{"topic":523,"percentOfMentions":524,"verbatims":525},"Size-Overall",0.026000000000000002,[526,527,528],"Great size,","They are round in shape and still large","The pill size is manageable",{"topic":530,"percentOfMentions":531,"verbatims":532},"Regulates Digestion",0.025699999999999997,[533,534,535],"These softgels are easy to digest and swallow","Also aides with digestion for me","Quality product, easy to take, no digestive issues",[537,543,549,556,561,566,572,576,582,588],{"topic":496,"percentOfMentions":538,"verbatims":539},0.192,[540,541,542],"Bad Aftertaste","tasteless","Bitter taste",{"topic":523,"percentOfMentions":544,"verbatims":545},0.1188,[546,547,548],"Too big","Small","The capsules are pretty big",{"topic":550,"percentOfMentions":551,"verbatims":552},"Smell",0.1148,[553,554,555],"Smells very fish","Stinky & rancid","Strong Chemical Smell",{"topic":468,"percentOfMentions":557,"verbatims":558},0.037000000000000005,[559,560],"not the best","Not best quality",{"topic":482,"percentOfMentions":557,"verbatims":562},[563,564,565],"Too hard to swallow","I cannot swallow them without them getting stuck in my throat","I can't even swallow them without feeling like I'm going to choke",{"topic":567,"percentOfMentions":568,"verbatims":569},"Heart Health",0.0278,[570,571],"I take them because they are good for me however every single brand I've tried gives me terrible heartburn so I end up taking one pill in the morning","My heart pill",{"topic":530,"percentOfMentions":568,"verbatims":573},[574,575],"Didn't work well with my system was too hard on digestive track","Do not bother my acid reflux at all",{"topic":577,"percentOfMentions":578,"verbatims":579},"Side Effects",0.0222,[580,581],"I can't comment on the effects as I only took one bottle","with age comes old age side effects that just get worse with time",{"topic":475,"percentOfMentions":583,"verbatims":584},0.0216,[585,586,587],"then you're just wasting money because you're not getting the benefits","Over priced","I thought this would be ok since it a more pricey brand",{"topic":589,"percentOfMentions":583,"verbatims":590},"Stale\u002FRotten\u002FSpoiled",[591,592,593],"Gone rancid even with proper care","This stuff is REALLY fishy like it is borderline rancid","then you were getting oil that is already rancid or partially rancid",[595,597,599,600,601],{"reason":523,"pct":596},0.2,{"reason":598,"pct":596},"Itch Relief",{"reason":509,"pct":596},{"reason":589,"pct":596},{"reason":516,"pct":596},[603,608],{"term":604,"volume":605,"growthQoq":606,"conversionRate":607},"ultra omega 3 fish oil",24393,0.565,0.1072,{"term":609,"volume":610,"growthQoq":611,"conversionRate":612},"ultra omega 3",24058,-0.2946,0.077,[614,621,628,633,638,643],{"title":615,"href":616,"score":617,"verdict":618,"marketSize":619,"growth90":620},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":622,"href":623,"score":624,"verdict":625,"marketSize":626,"growth90":627},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":629,"href":630,"score":624,"verdict":618,"marketSize":631,"growth90":632},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":634,"href":635,"score":624,"verdict":625,"marketSize":636,"growth90":637},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":639,"href":640,"score":624,"verdict":625,"marketSize":641,"growth90":642},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":644,"href":645,"score":624,"verdict":625,"marketSize":646,"growth90":647},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[649,652,659,666,673,680,687,694,701,708,715,722,729,736,743,750,757,764,771,778],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":650,"marketSizeTotal":651},15338,15203083232,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":660,"label":661,"slug":662,"href":663,"nichesTracked":664,"marketSizeTotal":665},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":667,"label":668,"slug":669,"href":670,"nichesTracked":671,"marketSizeTotal":672},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":674,"label":675,"slug":676,"href":677,"nichesTracked":678,"marketSizeTotal":679},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":681,"label":682,"slug":683,"href":684,"nichesTracked":685,"marketSizeTotal":686},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":688,"label":689,"slug":690,"href":691,"nichesTracked":692,"marketSizeTotal":693},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":695,"label":696,"slug":697,"href":698,"nichesTracked":699,"marketSizeTotal":700},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":702,"label":703,"slug":704,"href":705,"nichesTracked":706,"marketSizeTotal":707},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":709,"label":710,"slug":711,"href":712,"nichesTracked":713,"marketSizeTotal":714},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":716,"label":717,"slug":718,"href":719,"nichesTracked":720,"marketSizeTotal":721},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":723,"label":724,"slug":725,"href":726,"nichesTracked":727,"marketSizeTotal":728},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":730,"label":731,"slug":732,"href":733,"nichesTracked":734,"marketSizeTotal":735},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":765,"label":766,"slug":767,"href":768,"nichesTracked":769,"marketSizeTotal":770},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":772,"label":773,"slug":774,"href":775,"nichesTracked":776,"marketSizeTotal":777},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":779,"label":780,"slug":781,"href":782,"nichesTracked":37,"marketSizeTotal":783},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]