---
title: "Nordic Naturals B Complex — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/nordic-naturals-b-complex"
last_updated: "2026-08-12T06:09:42.332Z"
locale: en
meta:
description: "Amazon product research for nordic naturals b complex: $28K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nordic naturals b complex: $28K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nordic Naturals B Complex — Amazon US Product Research"
---
# **Nordic Naturals B Complex**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 20Conversion 99Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$28.57**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.94–$41.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$333K**
$333K/yr · 64K searches
**Review moat**
**Bad****5,057.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is nordic naturals b complex profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nordic naturals b complex is a $333K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nordic naturals b complex market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$286K–$357K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **114 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- THORNE54% - Nordic Naturals42% - Pure Encapsulations3% - Open — no brand owns it (0%)
## **nordic naturals b complex demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/nordic-naturals-b-complex/trend)
## **Top nordic naturals b complex search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **thorne b complex #12**13K/yr+12.8%24.6% conv. - **nordic naturals vitamin b complex**22K/yr-33.2%12.4% conv. - **nordic naturals b complex**16K/yr-10.3%11.1% conv. - **thorne b12 complex**6K/yr+20.4%18.7% conv. - **nordic vitamin b complex**4K/yr-18.2%22.3% conv. - **nordic b complex**3K/yr-18.1%11.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/nordic-naturals-b-complex/search-terms)
## **Top nordic naturals b complex products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$50K30%$100K45%$150K60%$200K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$25.40**4.7★4,193 rev](https://www.amazon.com/dp/B0797JXKL9) [2**Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules**Nordic Naturals**$25.32**4.6★1,541 rev](https://www.amazon.com/dp/B07F3T4CLB) [3**THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings**THORNE**$26.40**4.7★4,620 rev](https://www.amazon.com/dp/B00HST919C) [4**THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$23.94**4.8★3,834 rev](https://www.amazon.com/dp/B002BKW1YA) [5**Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules**Pure Encapsulations**$41.80**4.7★11,099 rev](https://www.amazon.com/dp/B00JYFN6DU)
### **Newest**
by launch date
[**Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules**Nordic Naturals**$25.32**1,541 rev8y ago](https://www.amazon.com/dp/B07F3T4CLB) [**THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$25.40**4,193 rev18y ago](https://www.amazon.com/dp/B0797JXKL9) [**Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules**Pure Encapsulations**$41.80**11,099 rev21y ago](https://www.amazon.com/dp/B00JYFN6DU) [**THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$23.94**3,834 rev22y ago](https://www.amazon.com/dp/B002BKW1YA) [**THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings**THORNE**$26.40**4,620 rev24y ago](https://www.amazon.com/dp/B00HST919C)
### **Trending**
90-day click momentum
[**THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$25.40**4.7★**▲ 25%**](https://www.amazon.com/dp/B0797JXKL9) [**THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$23.94**4.8★**▲ 12%**](https://www.amazon.com/dp/B002BKW1YA) [**Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules**Nordic Naturals**$25.32**4.6★**▼ 11%**](https://www.amazon.com/dp/B07F3T4CLB) [**THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings**THORNE**$26.40**4.7★**▼ 14%**](https://www.amazon.com/dp/B00HST919C) [**Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules**Pure Encapsulations**$41.80**4.7★**▼ 45%**](https://www.amazon.com/dp/B00JYFN6DU)
## **What reviews say buyers love and hate about nordic naturals b complex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The brand is straightforward”*
**Vitamin**13%
*“Best Vitamins”*
**Value For Money**8%
*“GOOD VALUE”*
**Advertised Vs Actual Product**6%
*“they work as advertised”*
**Energy Level**5%
*“GREAT ENERGY”*
**Side Effects**4%
*“I actually feel a substantial effect about a half hour after taking which lasts many hours”*
**Ingredients-Overall**3%
*“I appreciate the clean ingredients”*
**Ease Of Use**3%
*“I feel easeful”*
**Efficiency**2%
*“Effective”*
**Absorbency**2%
*“Nice absorption”*
### **What buyers complain about **
**Side Effects**10%
*“Side effects are terrible”*
**Vitamin**8%
*“Also do not buy your vitamin from Amazon they are not returnable only buy the ones that you have taken in the past”*
**Dosage**8%
*“Inconsistency of pills”*
**Allergies**7%
*“the body treats it as an allergen”*
**Value For Money**5%
*“This was a sort of expensive experiment”*
**Calcium**4%
*“Too much Niacin”*
**Sleep Quality**4%
*“Just dont take after 10-11am in the morning because it may affect your body getting tired for bedtime”*
**Ingredients-Overall**4%
*“Too much pyridoxine hydrochloride”*
**Taste-Overall**3%
*“No taste or smell”*
**Energy Level**3%
*“This gave me explosive orange diarrhea gas for 3 days in row I had to stop taking it I am back to normal it didnt give me more energy not for all the good in the world would I put my body through that again”*
### **Top return reasons **
**Vitamin**50%
**Value For Money**25%
**Product Condition**25%
## **Common nordic naturals b complex questions**
- **Is nordic naturals b complex profitable to sell on Amazon United States?**
- The niche generates $333K/yr across 5 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nordic naturals b complex niche?**
- 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nordic naturals b complex?**
- Top complaints mined from reviews: Side Effects, Vitamin, Dosage. The return rate is 0.0%.
- **When does demand for nordic naturals b complex peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nordic naturals b complex niche?**
- Listings span $23.94–$41.80; the average listing price is $28.57 (sweet spot $15–$100). The average incumbent carries 5,057 reviews — the moat a new listing must climb.
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