---
title: "Noodle and Boo Body Wash — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/noodle-and-boo-body-wash"
last_updated: "2026-08-12T10:32:03.352Z"
locale: en
meta:
description: "Amazon product research for noodle and boo body wash: $53K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for noodle and boo body wash: $53K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Noodle and Boo Body Wash — Amazon US Product Research"
---
# **Noodle and Boo Body Wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 34Conversion 99Competition 13Returns 98Price range 82Avg price 85Brand share 0Review moat 46Quality gap 13
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.98–$29.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$641K**
$641K/yr · 188K searches
**Review moat**
**Okay****1,936**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is noodle and boo body wash profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, noodle and boo body wash is a $641K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noodle and boo body wash market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$569K–$759K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Noodle & Boo100% - Open — no brand owns it (0%)
## **noodle and boo body wash demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +7.2% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/noodle-and-boo-body-wash/trend)
## **Top noodle and boo body wash products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$64K20%$128K30%$192K40%$256K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz**Noodle & Boo**$19.83**4.8★4,346 rev](https://www.amazon.com/dp/B00IDSJX7M) [2**Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz**Noodle & Boo**$16.55**4.8★1,852 rev](https://www.amazon.com/dp/B0035UTPN0) [3**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**4.8★1,069 rev](https://www.amazon.com/dp/B0BBS7VYCH) [4**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.63**4.8★167 rev](https://www.amazon.com/dp/B08ZKLHXSC) [5**Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion**Noodle & Boo**$29.95**4.8★2,100 rev](https://www.amazon.com/dp/B018LIEDY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**1,069 rev3y ago](https://www.amazon.com/dp/B0BBS7VYCH) [**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.63**167 rev5y ago](https://www.amazon.com/dp/B08ZKLHXSC) [**Noodle & Boo Lavender Newborn and Baby 2-in-1 Hair & Body Wash 16 fl. oz.**Noodle & Boo**$17.97**487 rev6y ago](https://www.amazon.com/dp/B08559XNWY) [**Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz**Noodle & Boo**$19.83**4,346 rev10y ago](https://www.amazon.com/dp/B00IDSJX7M) [**Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion**Noodle & Boo**$29.95**2,100 rev10y ago](https://www.amazon.com/dp/B018LIEDY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$17.08**4.8★**▲ 234%**](https://www.amazon.com/dp/B08ZKLHXSD) [**Noodle & Boo Bundle of Joy Newborn Baby Gift Set**Noodle & Boo**$11.98**4.8★**▲ 130%**](https://www.amazon.com/dp/B00MPR1NMA) [**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.63**4.8★**▲ 95%**](https://www.amazon.com/dp/B08ZKLHXSC) [**Noodle & Boo Essential Care 3 Piece Kit Super Soft Baby Lotion Extra Gentle Shampoo and Soothing Body Wash 2 Oz of each**Noodle & Boo**$17.96**4.7★**▲ 12%**](https://www.amazon.com/dp/B000QU5QIU) [**Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz**Noodle & Boo**$16.55**4.8★**— 10%**](https://www.amazon.com/dp/B0035UTPN0)
**~~View all trending →~~**
## **What reviews say buyers love and hate about noodle and boo body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“clean scent”*
**Soft Feel**14%
*“Super soft”*
**Allergies**6%
*“it doesnt irritate it”*
**Quality-Overall**5%
*“No complaints”*
**Moist/Dry**4%
*“It moisturizes their hair”*
**Durability**2%
*“it lasts us a very long time”*
**Value For Money**2%
*“Great price for an excellent product”*
**Size-Overall**2%
*“The size is generous”*
**Suitability Combination Skin**1%
*“Gentle, soothing, and perfect for sensitive baby skin”*
**Texture/Consistency-Overall**1%
*“Silky and smooth”*
### **What buyers complain about **
**Smell**19%
*“the scent is way to strong”*
**Allergies**19%
*“Rash broke out”*
**Moist/Dry**6%
*“this baby wasnt getting enough hydration using our regular stuff”*
**Value For Money**4%
*“expensive”*
**Ease Of Use**4%
*“I cant even use it”*
**Quality-Overall**4%
*“Will be returning for concern of quality control”*
**Ease Of Cleaning**3%
*“I wish they used cleaner ingredients”*
**Size-Overall**3%
*“The bottles are large”*
**Durability**2%
*“it doesnt last long enough for babies”*
**Texture/Consistency-Overall**1%
*“The texture is a little richer”*
### **Top return reasons **
**Smell**55%
**Size-Overall**21%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Product Condition**2%
**Thickness**1%
**Quality-Overall**1%
## **Common noodle and boo body wash questions**
- **Is noodle and boo body wash profitable to sell on Amazon United States?**
- The niche generates $641K/yr across 10 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the noodle and boo body wash niche?**
- 1 brands and 4 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in noodle and boo body wash?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.
- **When does demand for noodle and boo body wash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the noodle and boo body wash niche?**
- Listings span $11.98–$29.95; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 1,936 reviews — the moat a new listing must climb.
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