---
title: "Non Toxic Dishwasher Detergent — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/non-toxic-dishwasher-detergent"
last_updated: "2026-08-12T06:09:36.093Z"
locale: en
meta:
description: "Amazon product research for non toxic dishwasher detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for non toxic dishwasher detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Non Toxic Dishwasher Detergent — Amazon US Product Research"
---
# **Non Toxic Dishwasher Detergent**
**Worth a look**
Shows a $8.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 17Conversion 97Competition 16Returns 98Price range 95Avg price 95Brand share 5Review moat 23Quality gap 60
**Market size**
**Incredible****$8.1M**
$8.1M/yr · 2.2M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.88**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.67–$39.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,490.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is non toxic dishwasher detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, non toxic dishwasher detergent is a $8.1M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic dishwasher detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250K–300K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$6.2M–$7.5M**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **137 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- BLUELAND70% - Molly's Suds14% - Truly Free6% - Seventh Generation4% - Branch Basics3% - THE CLEAN PEOPLE2%
## **non toxic dishwasher detergent demand & seasonality**
Weekly Amazon search volume, last 11 weeks — -15.2% search growth over the last 90 days.
40K30KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/non-toxic-dishwasher-detergent/trend)
## **Top non toxic dishwasher detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **blueland dishwasher tablets**739K/yr-31.7%19.2% conv. - **blueland**358K/yr-2.6%3.5% conv. - **non toxic dishwasher detergent**155K/yr-19.3%5.9% conv. - **mollysuds dishwasher pods**78K/yr+34.5%13.5% conv. - **blue land dishwasher tablets**73K/yr+25.8%17.1% conv. - **truly free dishwasher detergent**113K/yr-24.3%10.4% conv. - **natural dishwasher detergent**74K/yr+13.5%4.6% conv. - **dishwasher pods non toxic**72K/yr-6.6%10.8% conv. - **non toxic dishwasher pods**68K/yr-6.2%9.7% conv. - **blue land**46K/yr+41.9%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/non-toxic-dishwasher-detergent/search-terms)
## **Top non toxic dishwasher detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1.2M30%$2.4M45%$3.6M60%$4.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$21.86**4.3★11,661 rev](https://www.amazon.com/dp/B0BDJ9M1TN) [2**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$27.67**4.3★11,661 rev](https://www.amazon.com/dp/B0BDCN9P5C) [3**Mollys Suds Dishwasher Pods | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Auto-Release Tabs (Unscented)**Molly's Suds**$19.92**4.3★9,197 rev](https://www.amazon.com/dp/B0B1P5L7L9) [4**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 120 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$38.69**4.3★11,661 rev](https://www.amazon.com/dp/B0CGV6TZHS) [5**Truly Free Dishwasher Detergent Powder | Natural Dish Detergent Dishwasher Soap | Plastic Free Plant-Based Clean Heavy Duty Hard Water Stain & Grease Remover | Fragrance Free | 12.5 oz (Pack of 1)**Truly Free**$16.67**4.7★1,613 rev](https://www.amazon.com/dp/B09645KYL1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Clean People Dishwasher Tablets - Cuts Grease & Rinses Sparkling Clean - Residue-Free - Phosphate Free Dishwashing Tablets (60 Count Lemon Verbena)**THE CLEAN PEOPLE**$19.92**803 rev9mo ago](https://www.amazon.com/dp/B0FT6PBCZ4) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Lemon Zest Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$28.22**11,661 rev1y ago](https://www.amazon.com/dp/B0FFVN9YXT) [**Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)**Molly's Suds**$17.75**9,197 rev1y ago](https://www.amazon.com/dp/B0FC6ZZCL2) [**Branch Basics Dishwasher Tablets 60 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals**Branch Basics**$26.44**341 rev1y ago](https://www.amazon.com/dp/B0GNT5N4SP) [**BLUELAND Laundry Detergent Tablets 120 Count Plastic-Free Eco-Friendly Pods Sheets Liquid Alternative - Fragrance Free and Clear Safe for Sensitive Skin Lifts Tough Stains & Odors**BLUELAND**$39.49**3,270 rev2y ago](https://www.amazon.com/dp/B0CGV7HPHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Branch Basics Dishwasher Tablets 60 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals**Branch Basics**$26.44**4.6★**▲ 336%**](https://www.amazon.com/dp/B0GNT5N4SP) [**The Clean People Dishwasher Tablets - Cuts Grease & Rinses Sparkling Clean - Residue-Free - Phosphate Free Dishwashing Tablets (60 Count Lemon Verbena)**THE CLEAN PEOPLE**$19.92**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FT6PBCZ4) [**Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)**Molly's Suds**$17.75**4.3★**▲ 26%**](https://www.amazon.com/dp/B0FC6ZZCL2) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$27.67**4.3★**▲ 16%**](https://www.amazon.com/dp/B0BDCN9P5C) [**BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz**BLUELAND**$21.25**4.3★**▲ 14%**](https://www.amazon.com/dp/B09P1Z6JH5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about non toxic dishwasher detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**31%
*“Cleans great”*
**Quality-Overall**10%
*“Excellent quality and my dishes come out sparkling”*
**Smell**7%
*“No odor”*
**Residue**6%
*“does not leave residue”*
**Eco Friendliness**6%
*“Plastic Free”*
**Efficiency**5%
*“Works well”*
**Toxic/Chemical Free**4%
*“No more toxins”*
**Cleansing**3%
*“Clean is clean”*
**Ease Of Use**3%
*“It makes life so much easier”*
**Value For Money**2%
*“Good deal”*
### **What buyers complain about **
**Ease Of Cleaning**26%
*“not so good at cleaning”*
**Residue**14%
*“Leaves residue”*
**Functionality-Overall**6%
*“same poor result”*
**Smell**5%
*“sometimes my dishes would smell fishy”*
**Solubility**5%
*“Didn't dissolve”*
**Value For Money**4%
*“A little expensive”*
**Quality-Overall**2%
*“Bad quality”*
**Size-Overall**2%
*“The tablets are larger than I expected”*
**De-Grease**2%
*“These do not cut through grease though”*
**Stain Resistance**1%
*“the coffee mugs had a stain inside”*
### **Top return reasons **
**Value For Money**23%
**Leak-Proof**11%
**Advertised Vs Actual Product**10%
**Ease Of Cleaning**9%
**Residue**8%
**Functionality-Overall**7%
**Smell**6%
**Solubility**4%
**Material Quality**2%
**Stain Resistance**2%
## **Common non toxic dishwasher detergent questions**
- **Is non toxic dishwasher detergent profitable to sell on Amazon United States?**
- The niche generates $8.1M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the non toxic dishwasher detergent niche?**
- 6 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in non toxic dishwasher detergent?**
- Top complaints mined from reviews: Ease Of Cleaning, Residue, Functionality-Overall. The return rate is 0.4%.
- **What does it cost to enter the non toxic dishwasher detergent niche?**
- Listings span $16.67–$39.49; the average listing price is $24.88 (sweet spot $15–$100). The average incumbent carries 7,491 reviews — the moat a new listing must climb.
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