---
title: "Non Toxic Dish Soap — $169K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/non-toxic-dish-soap"
last_updated: "2026-08-12T07:53:20.685Z"
locale: en
meta:
description: "Amazon product research for non toxic dish soap: $169K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for non toxic dish soap: $169K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Non Toxic Dish Soap — $169K/mo Amazon US Product Research"
---
# **Non Toxic Dish Soap**
**Launch it**
A $2.0M/yr market growing +0.2% this quarter with returns at 0.3% — clears our launch bar.
Market size 95Growth 25Conversion 94Competition 71Returns 99Price range 76Avg price 68Brand share 30Review moat 21Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 1.2M searches
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$3.65–$51.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.11**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,646.63**
avg incumbent reviews — the moat a new listing must climb
## **Is non toxic dish soap profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, non toxic dish soap is a $2.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Launch it — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic dish soap market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.1M–$2.8M**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**666**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**9%**
- BIO SPECTRA ATTITUDE57% - Mrs. MEYER'S12% - Molly's Suds7% - Seventh Generation7% - Cleancult4% - Ginger Lily Farms4% - Open — no brand owns it (5 brands, 9%)
## **non toxic dish soap demand & seasonality**
Weekly Amazon search volume, last 79 weeks — +0.2% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/non-toxic-dish-soap/trend)
## **Top non toxic dish soap search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **attitude dish soap**363K/yr-8.2%12.7% conv. - **non toxic dish soap**242K/yr-3.5%6.5% conv. - **natural dish soap**132K/yr+0.8%7.3% conv. - **organic dish soap**91K/yr+0.2%8.8% conv. - **dish soap non toxic**51K/yr+43.2%10.7% conv. - **clean dish soap**62K/yr+1.8%8.9% conv. - **nontoxic dish soap**36K/yr+3.5%7.3% conv. - **biodegradable dish soap**22K/yr+67.2%3.1% conv. - **aspen clean dish soap**21K/yr+11.1%4.3% conv. - **dish soap natural**28K/yr-3.5%11.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/non-toxic-dish-soap/search-terms)
## **Top non toxic dish soap products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$101K10%$203K15%$304K20%$405K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest 23.7 Fl Oz**BIO SPECTRA ATTITUDE**$7.02**4.6★8,911 rev](https://www.amazon.com/dp/B0048IAJT2) [2**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**4.5★2,030 rev](https://www.amazon.com/dp/B0DF9SH8SF) [3**MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz**Mrs. MEYER'S**$4.62**4.8★77,553 rev](https://www.amazon.com/dp/B000S5S1AI) [4**ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest Scent 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$17.91**4.6★8,911 rev](https://www.amazon.com/dp/B082YPTTHG) [5**ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Unscented 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$17.75**4.6★8,911 rev](https://www.amazon.com/dp/B08T2ZL7MV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**2,030 rev1y ago](https://www.amazon.com/dp/B0DF9SH8SF) [**Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena**Cleancult**$6.87**2,464 rev3y ago](https://www.amazon.com/dp/B0BVGGRVWS) [**Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin**Seventh Generation**$19.08**3,354 rev3y ago](https://www.amazon.com/dp/B0BM51ZM33) [**Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)**Palmolive**$3.65**5,889 rev3y ago](https://www.amazon.com/dp/B0BJYKVLRN) [**ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Italian Lemon Scent 24 Fl Oz**BIO SPECTRA ATTITUDE**$7.55**3,612 rev4y ago](https://www.amazon.com/dp/B09SQP6KDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived English Pear Scent 24 Fl Oz**BIO SPECTRA ATTITUDE**$7.71**4.5★**▲ 96%**](https://www.amazon.com/dp/B09SQRQ61N) [**ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Olive and Coriander Scent 23.7 Fl Oz**BIO SPECTRA ATTITUDE**$6.43**4.6★**▲ 88%**](https://www.amazon.com/dp/B00KMYUJKA) [**MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz**Mrs. MEYER'S**$4.62**4.8★**▲ 63%**](https://www.amazon.com/dp/B000S5S1AI) [**ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Green Apple & Basil Scent 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$16.32**4.6★**▲ 48%**](https://www.amazon.com/dp/B08QG3JJPV) [**ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Pink Grapefruit Scent 33.8 Fl Oz**BIO SPECTRA ATTITUDE**$9.57**4.5★**▲ 36%**](https://www.amazon.com/dp/B07S15V2BW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about non toxic dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Delightful Scent”*
**Ease Of Cleaning**14%
*“Cleans well”*
**Quality-Overall**9%
*“Just as good as other brands”*
**Value For Money**7%
*“Good value for the money”*
**Cleansing**4%
*“Cleans so well”*
**De-Grease**4%
*“cuts through grease easily”*
**Toxic/Chemical Free**3%
*“Chem-FREE”*
**Efficiency**2%
*“Works well”*
**Ease Of Use**2%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“Exactly what we needed”*
### **What buyers complain about **
**Smell**17%
*“Bad smell”*
**Leak-Proof**9%
*“Leaked Everywhere”*
**Value For Money**6%
*“Over priced”*
**Ease Of Cleaning**6%
*“which was a bit messy to clean up”*
**Dilute/Watery**5%
*“more watery than I am accustomed to”*
**Allergies**4%
*“made my skin irritated”*
**De-Grease**3%
*“It doesnt work well on grease”*
**Functionality-Overall**2%
*“Doesn't work as advertised”*
**Ease Of Use**2%
*“Difficult to use”*
**Thickness**2%
*“This is very thick”*
### **Top return reasons **
**Leak-Proof**58%
**Smell**14%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Size-Overall**3%
**Ease Of Cleaning**1%
**Color**1%
**Functionality-Overall**1%
**Ingredients-Overall**1%
**Moist/Dry**1%
## **Common non toxic dish soap questions**
- **Is non toxic dish soap profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 30 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Launch it (62/100).
- **How competitive is the non toxic dish soap niche?**
- 11 brands and 666 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in non toxic dish soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
- **When does demand for non toxic dish soap peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the non toxic dish soap niche?**
- Listings span $3.65–$51.87; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 11,647 reviews — the moat a new listing must climb.
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