---
title: "Non Toxic Air Freshener — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/non-toxic-air-freshener"
last_updated: "2026-08-12T08:02:37.667Z"
locale: en
meta:
description: "Amazon product research for non toxic air freshener: $103K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for non toxic air freshener: $103K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Non Toxic Air Freshener — Amazon US Product Research"
---
# **Non Toxic Air Freshener**
**Launch it**
A $1.2M/yr market growing +23.3% this quarter with returns at 0.5% — clears our launch bar.
Market size 82Growth 52Conversion 67Competition 63Returns 97Price range 79Avg price 84Brand share 4Review moat 22Quality gap 82
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.70**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.1M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.04–$54.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,880.93**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is non toxic air freshener profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, non toxic air freshener is a $1.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Launch it — 64/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic air freshener market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**0%**
- Fresh Wave58% - Enviroscent24% - Mrs. MEYER'S11% - Muse Apothecary2% - BIO SPECTRA ATTITUDE2% - Amazon Basics2%
## **non toxic air freshener demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.
70K50KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/health-household/non-toxic-air-freshener/trend)
## **Top non toxic air freshener search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fresh wave**205K/yr+17.9%5.8% conv. - **fresh wave odor removing gel**154K/yr+46.0%6.9% conv. - **non toxic air freshener**147K/yr+17.1%1.9% conv. - **enviroscent**137K/yr+11.2%3.8% conv. - **natural air freshener non toxic**75K/yr+7.2%2.9% conv. - **non toxic air fresheners for home**58K/yr+10.2%1.7% conv. - **enviroscent refill**81K/yr+23.0%8.1% conv. - **natural air freshener**50K/yr+19.8%2.5% conv. - **non toxic plug in air freshener**32K/yr+12.2%1.9% conv. - **fresh wave odor eliminator**16K/yr+47.7%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/non-toxic-air-freshener/search-terms)
## **Top non toxic air freshener products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$124K20%$248K30%$372K40%$496K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets**Fresh Wave**$23.90**4.1★32,402 rev](https://www.amazon.com/dp/B000IAGW86) [2**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★32,402 rev](https://www.amazon.com/dp/B01CD4XZV6) [3**Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator**Fresh Wave**$40.01**4.6★5,581 rev](https://www.amazon.com/dp/B0015MN7HA) [4**Enviroscent Non Toxic Air Freshener (Lemon Leaf & Thyme) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill**Enviroscent**$16.80**3.8★1,065 rev](https://www.amazon.com/dp/B09RG65N1S) [5**Fresh Wave Original Scent Odor Removing Spray 8 fl. oz. | Pack of 2 | Odor Absorber for Home Furniture Fabrics & Trash | Safer Odor Relief**Fresh Wave**$18.91**4.2★24,487 rev](https://www.amazon.com/dp/B01M07RTKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1RPTRY) [**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1GCHGY) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGT6QHJ) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [**MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz**Mrs. MEYER'S**$10.19**1,601 rev1y ago](https://www.amazon.com/dp/B0DF3XSLR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**4.6★**▲ 225%**](https://www.amazon.com/dp/B0GR1RPTRY) [**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**4.6★**▲ 223%**](https://www.amazon.com/dp/B0GR1GCHGY) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 164%**](https://www.amazon.com/dp/B0FPGSJWFV) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**4.3★**▲ 136%**](https://www.amazon.com/dp/B0FPGT6QHJ) [**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★**▲ 103%**](https://www.amazon.com/dp/B01CD4XZV6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about non toxic air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Clean fresh scent”*
**Quality-Overall**8%
*“consistent product”*
**Efficiency**3%
*“Works ok”*
**Value For Money**3%
*“very affordable”*
**Freshness**3%
*“fills the room with freshness”*
**Strength**2%
*“Its very strong”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Ease Of Use**1%
*“Easy to use”*
**Durability**1%
*“For the price, value, and the longevity, this was a perfect purchase”*
**Natural Ingredients**1%
*“Love that it's natural”*
### **What buyers complain about **
**Smell**54%
*“Bad smell”*
**Functionality-Overall**6%
*“Did not work”*
**Value For Money**5%
*“Not worth it”*
**Durability**5%
*“Broke after average usage”*
**Leak-Proof**3%
*“it arrived leaking”*
**Strength**3%
*“not strong enough”*
**Quality-Overall**2%
*“Poor performance”*
**Ease Of Use**1%
*“Tricky to open”*
**Instructions/User Manual/Troubleshooting**1%
*“The directions could be better”*
**Advertised Vs Actual Product**1%
*“Not as described”*
### **Top return reasons **
**Smell**69%
**Leak-Proof**12%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Value For Money**2%
**Strength**1%
**Size-Overall**1%
**Product Condition**1%
**Moist/Dry**1%
**Compatibility-Overall**0%
## **Common non toxic air freshener questions**
- **Is non toxic air freshener profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (64/100).
- **How competitive is the non toxic air freshener niche?**
- 6 brands and 132 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in non toxic air freshener?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for non toxic air freshener peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the non toxic air freshener niche?**
- Listings span $5.04–$54.55; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 9,881 reviews — the moat a new listing must climb.
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