---
title: "Non Toxic Air Freshener Plug in — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/non-toxic-air-freshener-plug-in"
last_updated: "2026-08-12T08:03:19.748Z"
locale: en
meta:
description: "Amazon product research for non toxic air freshener plug in: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for non toxic air freshener plug in: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Non Toxic Air Freshener Plug in — Amazon US Product Research"
---
# **Non Toxic Air Freshener Plug in**
**Worth a look**
Shows low returns (1.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 38Growth 33Conversion 47Competition 54Returns 95Price range 79Avg price 88Brand share 5Review moat 49Quality gap 82
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.04**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.79–$43.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,550.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$194K**
$194K/yr · 260K searches
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is non toxic air freshener plug in profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, non toxic air freshener plug in is a $194K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic air freshener plug in market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$251K–$301K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**1%**
- Enviroscent80% - Mrs. MEYER'S12% - drift3% - Scent Fill3% - BIO SPECTRA ATTITUDE1% - Pura1% - Open — no brand owns it (1 brand, 1%)
## **non toxic air freshener plug in demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
7K5KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/non-toxic-air-freshener-plug-in/trend)
## **Top non toxic air freshener plug in search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **enviroscent**137K/yr+11.2%4.8% conv. - **non toxic plug in air freshener**32K/yr+12.2%2.3% conv. - **botanica**17K/yr-5.8%0.0% conv. - **natural plug in air freshener**12K/yr+119.8%2.9% conv. - **enviroscent plug in**20K/yr-20.8%7.9% conv. - **non toxic air freshener plug in**14K/yr+20.3%1.8% conv. - **natural plug in air freshener non toxic**13K/yr-34.2%2.9% conv. - **enviroscent sticks**3K/yr+38.1%5.3% conv. - **air wick botanica**3K/yr-40.5%0.2% conv. - **all natural plug in air freshener non toxic**2K/yr+14.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/non-toxic-air-freshener-plug-in/search-terms)
## **Top non toxic air freshener plug in products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$39K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enviroscent Non-Toxic Air Freshener Plug Hub Warmer Refillable Kit - Refillable Plug-in Air Freshener for Home w/Paper Refill - Home Fragrance Lasts Up to 45 Days - Rainwater & Bamboo Scent**Enviroscent**$16.08**4.0★1,834 rev](https://www.amazon.com/dp/B0CLVNX1KZ) [2**Enviroscent Non-Toxic Air Freshener Plug Hub Warmer Refillable Kit - Refillable Plug-in Air Freshener for Home w/Paper Refill - Home Fragrance Lasts Up to 45 Days - Spring Water & Lotus Scent**Enviroscent**$16.67**4.0★1,834 rev](https://www.amazon.com/dp/B09RGLZTCQ) [3**Enviroscent Non Toxic Air Freshener (Lemon Leaf & Thyme) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill**Enviroscent**$16.80**3.8★1,065 rev](https://www.amazon.com/dp/B09RG65N1S) [4**Enviroscent Non Toxic Air Freshener (Lavender Tea & Honey) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill**Enviroscent**$16.65**4.0★1,834 rev](https://www.amazon.com/dp/B09RG69875) [5**Enviroscent Non-Toxic Air Freshener Paper Refills - Compatible with Enviroscent Plug Hub Warmer Kit - Home Fragrance Lasts Up to 90 Days - Spring Water & Lotus Scent (Pack of 2)**Enviroscent**$18.46**4.3★1,449 rev](https://www.amazon.com/dp/B08GNZ23KS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Dandelion 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$10.28**1,324 rev4mo ago](https://www.amazon.com/dp/B0GQJ8MGQV) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGT6QHJ) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [**MRS. MEYERS CLEAN DAY Contains 1 Premium Scented Oil Diffuser Wall Plug In Air Freshener Scents Not Included Automatic Shut-Off and Adjustable Scent Control**Mrs. MEYER'S**$7.79**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPH5SZ16) [**Pura Home Mini Fragrance Diffuser for Small Spaces Adjustable Smart Home Device with LED Light & Automatic Vial Detection - Includes 1 Scent Refill - White Tea no.1**Pura**$43.28**212 rev11mo ago](https://www.amazon.com/dp/B0F3BD3NS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Dandelion 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$10.28**4.3★**▲ 303%**](https://www.amazon.com/dp/B0GQJ8MGQV) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 263%**](https://www.amazon.com/dp/B0FPGSJWFV) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**4.3★**▲ 178%**](https://www.amazon.com/dp/B0FPGT6QHJ) [**Pura Home Mini Fragrance Diffuser for Small Spaces Adjustable Smart Home Device with LED Light & Automatic Vial Detection - Includes 1 Scent Refill - White Tea no.1**Pura**$43.28**4.4★**▲ 120%**](https://www.amazon.com/dp/B0F3BD3NS7) [**Enviroscent Non-Toxic Air Freshener for Home | Liquid Free Diffuser | Home Fragrance Lasts Over 30 Days | Kit Includes 1 Mango Wood Stand & 1 Scent Stix Refill (Lemon Leaf & Thyme)**Enviroscent**$16.36**4.1★**▲ 67%**](https://www.amazon.com/dp/B09RN8825G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about non toxic air freshener plug in**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Beautiful Scent”*
**Quality-Overall**4%
*“I saw good reviews”*
**Value For Money**2%
*“not expensive”*
**Durability**2%
*“For the price, value, and the longevity, this was a perfect purchase”*
**Strength**2%
*“Its very strong”*
**Ease Of Use**2%
*“Easy to use”*
**Assembly/Installation**2%
*“Easy to assemble”*
**Toxic/Chemical Free**2%
*“Non toxic, smells great”*
**Freshness**1%
*“Great freshness”*
**Diffuse Mechanism**1%
*“Luxurious Room Diffuser”*
### **What buyers complain about **
**Smell**52%
*“Can't smell it”*
**Durability**6%
*“runs out fast”*
**Value For Money**6%
*“Kind of pricey”*
**Strength**3%
*“Too strong”*
**Functionality-Overall**3%
*“Did not work”*
**Leak-Proof**2%
*“it arrived leaking”*
**Allergies**1%
*“Allergic reaction from this product that sent my dog to the vet”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Instructions/User Manual/Troubleshooting**1%
*“The directions could be better”*
**Natural Resource Wastage**1%
*“Wasted product”*
### **Top return reasons **
**Smell**69%
**Advertised Vs Actual Product**6%
**Diffuse Mechanism**4%
**Leak-Proof**4%
**Functionality-Overall**3%
**Value For Money**3%
**Strength**2%
**Size-Overall**1%
**Product Condition**1%
**Compatibility-Overall**1%
## **Common non toxic air freshener plug in questions**
- **Is non toxic air freshener plug in profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 28 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the non toxic air freshener plug in niche?**
- 7 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in non toxic air freshener plug in?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.0%.
- **When does demand for non toxic air freshener plug in peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the non toxic air freshener plug in niche?**
- Listings span $7.79–$43.28; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.
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