---
title: "Non Mint Mouthwash — $42K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/non-mint-mouthwash"
last_updated: "2026-08-12T05:14:41.248Z"
locale: en
meta:
description: "Amazon product research for non mint mouthwash: $42K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for non mint mouthwash: $42K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Non Mint Mouthwash — $42K/mo Amazon US Product Research"
---
# **Non Mint Mouthwash**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 21Conversion 96Competition 0Returns 100Price range 77Avg price 82Brand share 0Review moat 25Quality gap 17
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.37–$44.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$502K**
$502K/yr · 201K searches
**Review moat**
**Okay****3,970**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is non mint mouthwash profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, non mint mouthwash is a $502K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non mint mouthwash market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$445K–$534K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **146 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Listerine96% - Amazon Basics4%
## **non mint mouthwash demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -7.5% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/health-household/non-mint-mouthwash/trend)
## **Top non mint mouthwash search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **listerine original**44K/yr-20.1%14.0% conv. - **listerine original mouthwash**21K/yr-0.1%14.8% conv. - **listerine mouthwash original**24K/yr-16.1%13.4% conv. - **yellow listerine**16K/yr-4.6%16.3% conv. - **original listerine mouthwash**15K/yr+3.5%14.5% conv. - **original listerine**9K/yr+25.5%13.4% conv. - **non mint mouthwash**10K/yr+11.3%0.0% conv. - **brown listerine**10K/yr-2.8%11.1% conv. - **yellow listerine for fungus**6K/yr-12.9%16.1% conv. - **listerine original antiseptic mouthwash**5K/yr-17.3%16.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/non-mint-mouthwash/search-terms)
## **Top non mint mouthwash products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$100K40%$201K60%$301K80%$402K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L**Listerine**$6.83**4.8★9,275 rev](https://www.amazon.com/dp/B005IHSM32) [2**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2**Listerine**$13.89**4.8★2,651 rev](https://www.amazon.com/dp/B0DHWCD6C1) [3**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L**Listerine**$44.09**4.8★2,651 rev](https://www.amazon.com/dp/B00CHTYCXI) [4**Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)**Amazon Basics**$6.37**4.5★1,303 rev](https://www.amazon.com/dp/B09HHHBCB6)
### **Newest**
by launch date
[**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2**Listerine**$13.89**2,651 rev1y ago](https://www.amazon.com/dp/B0DHWCD6C1) [**Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)**Amazon Basics**$6.37**1,303 rev4y ago](https://www.amazon.com/dp/B09HHHBCB6) [**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L**Listerine**$44.09**2,651 rev12y ago](https://www.amazon.com/dp/B00CHTYCXI) [**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L**Listerine**$6.83**9,275 rev14y ago](https://www.amazon.com/dp/B005IHSM32)
### **Trending**
90-day click momentum
[**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2**Listerine**$13.89**4.8★**— 4%**](https://www.amazon.com/dp/B0DHWCD6C1) [**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L**Listerine**$6.83**4.8★**— 1%**](https://www.amazon.com/dp/B005IHSM32) [**Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L**Listerine**$44.09**4.8★**— 5%**](https://www.amazon.com/dp/B00CHTYCXI) [**Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)**Amazon Basics**$6.37**4.5★**▼ 28%**](https://www.amazon.com/dp/B09HHHBCB6)
## **What reviews say buyers love and hate about non mint mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent Product”*
**Value For Money**22%
*“Great value”*
**Breathability**7%
*“breath smell good”*
**Advertised Vs Actual Product**7%
*“It works as advertised”*
**Cleansing**6%
*“Clean and refreshes”*
**Efficiency**5%
*“It is incredibly effective”*
**Size-Overall**4%
*“This is a really big bottle”*
**Ingredients-Overall**2%
*“Powerful germ-killing formula”*
**Durability**2%
*“have for many decades”*
**Design-Overall**2%
*“Works as Designed”*
### **What buyers complain about **
**Smell**12%
*“The product I received had a smell”*
**Size-Overall**12%
*“I bought this same product 5 times previously this is the first time the bottle came smaller the one I ordered is supposed to be 1.5 litters I just clicked to reorder”*
**Value For Money**9%
*“cheaper”*
**Breathability**9%
*“I woke up with worse breath than usual”*
**Leak-Proof**6%
*“There was liquid spilled into the box”*
**Quality-Overall**6%
*“I have found that Amazon brand products tend to be of questionable quality”*
**Ease Of Use**6%
*“Not user friendly for seniors”*
**Moist/Dry**6%
*“I almost gave up at first because it made my mouth dry”*
**Strength**6%
*“less strong than mint version”*
**Flammable**6%
*“It burns as first”*
## **Common non mint mouthwash questions**
- **Is non mint mouthwash profitable to sell on Amazon United States?**
- The niche generates $502K/yr across 4 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the non mint mouthwash niche?**
- 2 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in non mint mouthwash?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for non mint mouthwash peak?**
- Demand peaks in Sep–Oct; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the non mint mouthwash niche?**
- Listings span $6.37–$44.09; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 3,970 reviews — the moat a new listing must climb.
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