---
title: "Nivea Deodorant for Women Spray — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/nivea-deodorant-for-women-spray"
last_updated: "2026-08-12T05:16:33.975Z"
locale: en
meta:
description: "Amazon product research for nivea deodorant for women spray: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nivea deodorant for women spray: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nivea Deodorant for Women Spray — Amazon US Product Research"
---
# **Nivea Deodorant for Women Spray**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 63Conversion 64Competition 83Returns 100Price range 52Avg price 52Brand share 26Review moat 25Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.17–$28.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$276K**
$276K/yr · 393K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,335.19**
avg incumbent reviews — the moat a new listing must climb
## **Is nivea deodorant for women spray profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nivea deodorant for women spray is a $276K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea deodorant for women spray market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$306K–$368K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**178**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 75%
**Open market**
**7%**
- Dove32% - Secret26% - Degree12% - NIVEA11% - Summer's Eve9% - Lume3% - Open — no brand owns it (7 brands, 7%)
## **nivea deodorant for women spray demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.8% search growth over the last 90 days.
13K8KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/nivea-deodorant-for-women-spray/trend)
## **Top nivea deodorant for women spray search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **whole body deodorant spray**88K/yr+43.2%4.0% conv. - **body deodorant spray for women**39K/yr+70.3%6.5% conv. - **dove whole body deodorant spray**19K/yr+120.0%7.8% conv. - **whole body deodorant spray for women**22K/yr+60.9%4.8% conv. - **whole body deodorant for women spray**35K/yr-8.6%2.4% conv. - **body deodorant spray**28K/yr+37.7%4.0% conv. - **nivea deodorant spray**24K/yr+3.4%2.9% conv. - **nivea spray deodorant for women**19K/yr+20.1%4.5% conv. - **body spray deodorant for women**15K/yr+116.7%5.4% conv. - **deodorant body spray**14K/yr+41.8%4.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/nivea-deodorant-for-women-spray/search-terms)
## **Top nivea deodorant for women spray products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$11K6%$17K8%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz**Dove**$9.60**4.4★367 rev](https://www.amazon.com/dp/B0FWS2MRM9) [2**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz**Secret**$11.47**4.2★12,408 rev](https://www.amazon.com/dp/B0CJBQBGC3) [3**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz**Secret**$11.56**4.2★12,408 rev](https://www.amazon.com/dp/B0CJBQN4NR) [4**Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz**Summer's Eve**$4.36**4.6★20,058 rev](https://www.amazon.com/dp/B0CLWQZSGF) [5**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz**Dove**$9.26**4.4★239 rev](https://www.amazon.com/dp/B0FWNLC5T7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.28**993 rev3mo ago](https://www.amazon.com/dp/B0FWS3SZTD) [**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz**Secret**$12.49**12,408 rev5mo ago](https://www.amazon.com/dp/B0G44X3J3T) [**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz**Secret**$11.56**12,408 rev7mo ago](https://www.amazon.com/dp/B0CJBQN4NR) [**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz**Dove**$9.60**367 rev7mo ago](https://www.amazon.com/dp/B0FWS2MRM9) [**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz**Dove**$9.26**239 rev7mo ago](https://www.amazon.com/dp/B0FWNLC5T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.28**4.2★**▲ 205%**](https://www.amazon.com/dp/B0FWS3SZTD) [**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz**Dove**$9.26**4.4★**▲ 155%**](https://www.amazon.com/dp/B0FWNLC5T7) [**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz**Dove**$9.60**4.4★**▲ 138%**](https://www.amazon.com/dp/B0FWS2MRM9) [**Secret Dry Spray Antiperspirant Deodorant for Women 48hr Weightless Sweat & Odor Protection Gentle on Skin Waterlily & Argan Oil Scent 4.1 oz (Pack of 3)**Secret**$22.38**4.2★**▲ 130%**](https://www.amazon.com/dp/B0CCFM5YYT) [**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Morning Dew 4 oz**Dove**$9.68**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FWMMCHB5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nivea deodorant for women spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Nice clean smell”*
**Quality-Overall**7%
*“Excellent Quality”*
**Value For Money**4%
*“Excellent value”*
**Moist/Dry**4%
*“Dries quickly”*
**Efficiency**3%
*“Worked decently”*
**Advertised Vs Actual Product**3%
*“does exactly what it says”*
**Allergies**3%
*“No irritation”*
**Durability**3%
*“very durable”*
**Ease Of Use**2%
*“Easy Use”*
**Size-Overall**1%
*“The can is a convenient size”*
### **What buyers complain about **
**Smell**26%
*“Gross smell”*
**Ease Of Use**8%
*“hard to press”*
**Functionality-Overall**6%
*“Not effective”*
**Value For Money**5%
*“Expensive”*
**Durability**4%
*“did not last the month”*
**Allergies**4%
*“Allergic Reaction”*
**Leak-Proof**4%
*“sprayer leaks”*
**Size-Overall**2%
*“Its too small”*
**Jamming/Clogging**2%
*“Nozzle clogs”*
**Defective Material/Parts**2%
*“defective item”*
### **Top return reasons **
**Smell**53%
**Functionality-Overall**12%
**Product Condition**12%
**Leak-Proof**8%
**Advertised Vs Actual Product**6%
**Dilute/Watery**1%
**Motor Power**1%
**Value For Money**1%
**Ingredients-Overall**1%
**Damage/Burn Hair**1%
## **Common nivea deodorant for women spray questions**
- **Is nivea deodorant for women spray profitable to sell on Amazon United States?**
- The niche generates $276K/yr across 53 tracked products. 23 of 23 products launched in the last 360 days are still selling. 90-day search growth is +40.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the nivea deodorant for women spray niche?**
- 13 brands and 178 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in nivea deodorant for women spray?**
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.0%.
- **When does demand for nivea deodorant for women spray peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nivea deodorant for women spray niche?**
- Listings span $3.17–$28.05; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 4,335 reviews — the moat a new listing must climb.
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