---
title: "Nightmare Before Christmas Wrapping Paper — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/nightmare-before-christmas-wrapping-paper"
last_updated: "2026-08-12T07:05:32.194Z"
locale: en
meta:
description: "Amazon product research for nightmare before christmas wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nightmare before christmas wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nightmare Before Christmas Wrapping Paper — Amazon US Product Research"
---
# **Nightmare Before Christmas Wrapping Paper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 24Conversion 69Competition 8Returns 87Price range 39Avg price 56Brand share 0Review moat 68Quality gap 22
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****784.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.73**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$9.83–$18.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$56K**
$56K/yr · 71K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is nightmare before christmas wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nightmare before christmas wrapping paper is a $56K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nightmare before christmas wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#2,471**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Hallmark69% - American Greetings20% - LeZakaa4% - Zaprosze4% - RUSPEPA3%
## **nightmare before christmas wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 56.6×
[**Open Trend **](https://flapen.com/research/us/health-household/nightmare-before-christmas-wrapping-paper/trend)
## **Top nightmare before christmas wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$17K45%$25K60%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**4.8★237 rev](https://www.amazon.com/dp/B0GR6FPQDX) [2**American Greetings Nightmare Before Christmas Black Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (40 sq. ft. 1 Reversible Roll-30 in. x 16 ft.) Jack Skellington Sally Polka Dots**American Greetings**$16.95**4.8★178 rev](https://www.amazon.com/dp/B0FMCCBBL5) [3**Hallmark Nightmare Before Christmas Flat Wrapping Paper Sheets with Cutlines on Reverse (12 Folded Sheets) for Christmas Birthdays Halloween**Hallmark**$12.53**4.8★1,326 rev](https://www.amazon.com/dp/B08Y984S35) [4**American Greetings Nightmare Before Christmas Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (105 sq. ft. 3 Rolls-30 in. x 14 ft. Cut Lines) Jack Skellington Oogie Boogie Cosmo**American Greetings**$18.35**4.8★2,117 rev](https://www.amazon.com/dp/B0BCGP65KC) [5**LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls**LeZakaa**$10.36**4.6★1,812 rev](https://www.amazon.com/dp/B0BHQKG1GH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**237 rev4mo ago](https://www.amazon.com/dp/B0GR6FPQDX) [**Zaprosze 4Pack Before Christmas Birthday Gift Bag with Tissue Paper and Greeting Card Wrapping Paper Bags Large Themed Birthday Party Favor Bags for Girls Bday Baby Shower Party Supplies Decoration**Zaprosze**$11.79**15 rev10mo ago](https://www.amazon.com/dp/B0FPCN6Z88) [**American Greetings Nightmare Before Christmas Black Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (40 sq. ft. 1 Reversible Roll-30 in. x 16 ft.) Jack Skellington Sally Polka Dots**American Greetings**$16.95**178 rev11mo ago](https://www.amazon.com/dp/B0FMCCBBL5) [**RUSPEPA Wrapping Paper - Mini Roll - Black and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet**RUSPEPA**$9.83**354 rev2y ago](https://www.amazon.com/dp/B0CV1291WT) [**LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls**LeZakaa**$10.36**1,812 rev3y ago](https://www.amazon.com/dp/B0BHQKG1GH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GR6FPQDX) [**RUSPEPA Wrapping Paper - Mini Roll - Black and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet**RUSPEPA**$9.83**4.7★**▲ 287%**](https://www.amazon.com/dp/B0CV1291WT) [**Zaprosze 4Pack Before Christmas Birthday Gift Bag with Tissue Paper and Greeting Card Wrapping Paper Bags Large Themed Birthday Party Favor Bags for Girls Bday Baby Shower Party Supplies Decoration**Zaprosze**$11.79**3.9★**▲ 183%**](https://www.amazon.com/dp/B0FPCN6Z88) [**Hallmark Disney The Nightmare Before Christmas 13 Large Gift Bag Bundle (3 Bags: Jack Skellington Zero Sally Lock Shock and Barrel) for Halloween Christmas Birthdays**Hallmark**$11.39**4.8★**▼ 18%**](https://www.amazon.com/dp/B09VB88QZX) [**LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls**LeZakaa**$10.36**4.6★**▼ 40%**](https://www.amazon.com/dp/B0BHQKG1GH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nightmare before christmas wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality”*
**Ease Of Use**15%
*“Very convenient”*
**Design-Overall**12%
*“Cool design”*
**Advertised Vs Actual Product**8%
*“looks just like the picture”*
**Brightness/Shine/Glow**8%
*“Awesome shiny happiness on each roll”*
**Gifting Purpose**8%
*“I love this wrapping paper can use for any gift in the occasion”*
**Thickness**6%
*“thickness”*
**Color**4%
*“Super colorful”*
**Value For Money**4%
*“great value for the money”*
**Weight Heavy**3%
*“not exceedingly heavy either”*
### **What buyers complain about **
**Thickness**100%
*“Super thin”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**21%
**Value For Money**6%
**Thin**6%
**Quality-Overall**6%
**Functionality-Overall**6%
**Product Condition**6%
**Brightness/Shine/Glow**6%
## **Common nightmare before christmas wrapping paper questions**
- **Is nightmare before christmas wrapping paper profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nightmare before christmas wrapping paper niche?**
- 5 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nightmare before christmas wrapping paper?**
- Top complaints mined from reviews: Thickness. The return rate is 1.4%.
- **When does demand for nightmare before christmas wrapping paper peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 56.6× the quietest.
- **What does it cost to enter the nightmare before christmas wrapping paper niche?**
- Listings span $9.83–$18.35; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
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