[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-night-white":3,"research-sidebar-rollups":636},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":83,"demand":88,"seasonality":379,"brandShare":392,"products":403,"feedback":443,"searchTerms":571,"related":601,"lastUpdated":35},"1f63fd27-b52b-4b2d-a0ba-982ad27c702e","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":30},90793,16656,0.7454,-0.2361,0.1557,1,4.58,2424,35.01,22.1,56.07,4,2000,0.75,0.0074,0,"night white","night-white","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnight-white","Teeth Whitening","2026-07-14T21:53:35.570594+00:00",3,25,[],33,1500,250,500,52515,70020,79,148,{"score":48,"verdict":49,"components":50},39,"skip",[51,56,59,63,65,67,70,75,78,81],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",23,0.15,90792.81,{"key":57,"score":58,"weight":54,"raw":18},"growth",13,{"key":60,"score":61,"weight":62,"raw":19},"conversion",97,0.1,{"key":64,"score":30,"weight":54,"raw":20},"competition",{"key":66,"score":30,"weight":62,"raw":20},"brandShare",{"key":68,"score":69,"weight":62,"raw":21},"qualityGap",28,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",41,0.05,2424.25,{"key":76,"score":77,"weight":62,"raw":29},"returns",96,{"key":79,"score":80,"weight":73,"raw":23},"avgPrice",95,{"key":82,"score":80,"weight":73,"raw":20},"priceRange",{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":378},[90,93,96,99,102,105,108,111,114,117,120,123,126,128,131,134,137,140,143,146,149,152,155,158,161,163,166,169,172,175,178,181,184,186,188,191,194,197,200,202,205,208,211,214,217,220,223,225,228,231,234,237,240,243,246,249,252,255,258,261,264,266,269,271,274,277,279,281,284,287,289,292,294,296,299,301,304,307,310,313,316,319,321,323,325,328,331,334,336,339,341,343,346,349,351,354,357,359,361,364,366,369,372,375],{"week":91,"volume":92},"2024-07-21",374,{"week":94,"volume":95},"2024-07-28",308,{"week":97,"volume":98},"2024-08-04",267,{"week":100,"volume":101},"2024-08-11",306,{"week":103,"volume":104},"2024-08-18",224,{"week":106,"volume":107},"2024-08-25",278,{"week":109,"volume":110},"2024-09-01",324,{"week":112,"volume":113},"2024-09-08",300,{"week":115,"volume":116},"2024-09-15",931,{"week":118,"volume":119},"2024-09-22",347,{"week":121,"volume":122},"2024-09-29",356,{"week":124,"volume":125},"2024-10-06",343,{"week":127,"volume":92},"2024-10-13",{"week":129,"volume":130},"2024-10-20",350,{"week":132,"volume":133},"2024-10-27",284,{"week":135,"volume":136},"2024-11-03",274,{"week":138,"volume":139},"2024-11-10",215,{"week":141,"volume":142},"2024-11-17",315,{"week":144,"volume":145},"2024-11-24",305,{"week":147,"volume":148},"2024-12-01",303,{"week":150,"volume":151},"2024-12-08",388,{"week":153,"volume":154},"2024-12-15",314,{"week":156,"volume":157},"2024-12-22",316,{"week":159,"volume":160},"2024-12-29",245,{"week":162,"volume":154},"2025-01-05",{"week":164,"volume":165},"2025-01-12",281,{"week":167,"volume":168},"2025-01-19",424,{"week":170,"volume":171},"2025-01-26",366,{"week":173,"volume":174},"2025-02-02",317,{"week":176,"volume":177},"2025-02-09",391,{"week":179,"volume":180},"2025-02-16",290,{"week":182,"volume":183},"2025-02-23",369,{"week":185,"volume":174},"2025-03-02",{"week":187,"volume":148},"2025-03-09",{"week":189,"volume":190},"2025-03-16",321,{"week":192,"volume":193},"2025-03-23",297,{"week":195,"volume":196},"2025-03-30",294,{"week":198,"volume":199},"2025-04-06",340,{"week":201,"volume":110},"2025-04-13",{"week":203,"volume":204},"2025-04-20",345,{"week":206,"volume":207},"2025-04-27",312,{"week":209,"volume":210},"2025-05-04",286,{"week":212,"volume":213},"2025-05-11",263,{"week":215,"volume":216},"2025-05-18",298,{"week":218,"volume":219},"2025-05-25",223,{"week":221,"volume":222},"2025-06-01",256,{"week":224,"volume":145},"2025-06-08",{"week":226,"volume":227},"2025-06-15",259,{"week":229,"volume":230},"2025-06-22",454,{"week":232,"volume":233},"2025-06-29",307,{"week":235,"volume":236},"2025-07-06",237,{"week":238,"volume":239},"2025-07-13",446,{"week":241,"volume":242},"2025-07-20",262,{"week":244,"volume":245},"2025-07-27",342,{"week":247,"volume":248},"2025-08-03",373,{"week":250,"volume":251},"2025-08-10",376,{"week":253,"volume":254},"2025-08-17",310,{"week":256,"volume":257},"2025-08-24",320,{"week":259,"volume":260},"2025-08-31",333,{"week":262,"volume":263},"2025-09-07",268,{"week":265,"volume":133},"2025-09-14",{"week":267,"volume":268},"2025-09-21",276,{"week":270,"volume":142},"2025-09-28",{"week":272,"volume":273},"2025-10-05",240,{"week":275,"volume":276},"2025-10-12",381,{"week":278,"volume":193},"2025-10-19",{"week":280,"volume":190},"2025-10-26",{"week":282,"volume":283},"2025-11-02",364,{"week":285,"volume":286},"2025-11-09",358,{"week":288,"volume":286},"2025-11-16",{"week":290,"volume":291},"2025-11-23",341,{"week":293,"volume":183},"2025-11-30",{"week":295,"volume":171},"2025-12-07",{"week":297,"volume":298},"2025-12-14",292,{"week":300,"volume":101},"2025-12-21",{"week":302,"volume":303},"2025-12-28",214,{"week":305,"volume":306},"2026-01-04",371,{"week":308,"volume":309},"2026-01-11",394,{"week":311,"volume":312},"2026-01-18",291,{"week":314,"volume":315},"2026-01-25",264,{"week":317,"volume":318},"2026-02-01",331,{"week":320,"volume":233},"2026-02-08",{"week":322,"volume":222},"2026-02-15",{"week":324,"volume":196},"2026-02-22",{"week":326,"volume":327},"2026-03-01",757,{"week":329,"volume":330},"2026-03-08",620,{"week":332,"volume":333},"2026-03-15",380,{"week":335,"volume":207},"2026-03-22",{"week":337,"volume":338},"2026-03-29",265,{"week":340,"volume":110},"2026-04-05",{"week":342,"volume":242},"2026-04-12",{"week":344,"volume":345},"2026-04-19",272,{"week":347,"volume":348},"2026-04-26",270,{"week":350,"volume":210},"2026-05-03",{"week":352,"volume":353},"2026-05-10",279,{"week":355,"volume":356},"2026-05-17",257,{"week":358,"volume":263},"2026-05-24",{"week":360,"volume":107},"2026-05-31",{"week":362,"volume":363},"2026-06-07",304,{"week":365,"volume":136},"2026-06-14",{"week":367,"volume":368},"2026-06-21",243,{"week":370,"volume":371},"2026-06-28",408,{"week":373,"volume":374},"2026-07-05",211,{"week":376,"volume":377},"2026-07-12",212,false,[380,381,382,383,384,385,386,387,388,389,390,391],1.045457248186467,0.9874836484718754,1.1953383279819243,0.9465156380068974,0.8375682139506615,0.9653677937659387,0.9244856701153527,0.9574662068418759,1.168404222988597,1.0010108217386136,0.9959434996894861,0.942693674766454,{"top":393,"otherBrandCount":30,"otherClickShare":30},[394,397,400],{"brand":395,"clickShare":396},"Arikit",0.6674,{"brand":398,"clickShare":399},"NiteWhite",0.2754,{"brand":401,"clickShare":402},"EZGO",0.0573,[404,414,425,434],{"asin":405,"title":406,"brand":395,"imageUrl":407,"price":408,"rating":409,"reviews":410,"clickShare90":396,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B01GR40UN4","Nite White ACP Mini Kit- Mint 22% - 3pk by NiteWhite","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kXwxF4cgL.jpg",30.82,4.7,568,0.6682,"2016-06-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01GR40UN4",{"asin":415,"title":416,"brand":398,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":421,"clickShare360":422,"launchDate":423,"amazonUrl":424},"B004M5PL1W","NiteWhite ACP Bleaching Gel 16% 3 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iYXLzJyRL.jpg",31.05,4.6,1057,0.1426,0.1563,"2011-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004M5PL1W",{"asin":426,"title":427,"brand":398,"imageUrl":428,"price":25,"rating":409,"reviews":429,"clickShare90":430,"clickShare360":431,"launchDate":432,"amazonUrl":433},"B007FXGBJO","NiteWhite ACP Bleaching Gel 22% 2.4ml 6 Pack (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MkwQDmv0L.jpg",761,0.1328,0.1204,"2012-03-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB007FXGBJO",{"asin":435,"title":436,"brand":401,"imageUrl":437,"price":24,"rating":438,"reviews":439,"clickShare90":402,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B07GWLPYVM","EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51t09uwSK8L.jpg",4.3,7311,0.0552,"2018-08-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GWLPYVM",{"love":444,"hate":505,"returnReasons":548},[445,452,459,466,473,480,486,491,495,499],{"topic":446,"percentOfMentions":447,"verbatims":448},"Tooth Brightening",0.4144,[449,450,451],"bright it makes my teeth","It does a good job keeping teeth white","The product is an excellent teeth brightener",{"topic":453,"percentOfMentions":454,"verbatims":455},"Value For Money",0.1551,[456,457,458],"Well worth it","Great product and value","Great product at a reasonable price",{"topic":460,"percentOfMentions":461,"verbatims":462},"Quality-Overall",0.1042,[463,464,465],"The quality is excellent","Great product","found it far better than competitor brands",{"topic":467,"percentOfMentions":468,"verbatims":469},"Efficiency",0.0833,[470,471,472],"Great very effective","Works well","Works great with whitening kit",{"topic":474,"percentOfMentions":475,"verbatims":476},"Brightness\u002FShine\u002FGlow",0.06480000000000001,[477,478,479],"Super whitening","Smile Bright","Makes my teeth so bright",{"topic":481,"percentOfMentions":482,"verbatims":483},"Ease Of Use",0.037000000000000005,[484,485],"Easy to use","its incredibly easy to use",{"topic":487,"percentOfMentions":488,"verbatims":489},"Dispensing Mechanism",0.0278,[490],"I like these dispensers to put in exact place in my trays",{"topic":492,"percentOfMentions":488,"verbatims":493},"Color Fading\u002FDiscoloration",[494],"They create an insane noticeable difference with just one use",{"topic":496,"percentOfMentions":488,"verbatims":497},"Tooth Sensitivity",[498],"No tooth sensitivity",{"topic":500,"percentOfMentions":501,"verbatims":502},"Color",0.0139,[503,504],"Bright and White","Love how white",[506,513,519,524,529,534,538,542,545],{"topic":507,"percentOfMentions":508,"verbatims":509},"Functionality-Overall",0.42310000000000003,[510,511,512],"Didnt work","it didn't work as advertised","No longer effective",{"topic":514,"percentOfMentions":515,"verbatims":516},"Ingredients-Overall",0.11539999999999999,[517,518],"The two tubes on the seringe do not appear to have separate ingredients which is the was original NiteWhite is","NOT peroxide free",{"topic":520,"percentOfMentions":515,"verbatims":521},"Symptom Reduction",[522,523],"Did not see an improvement after two months","I see no noticeable difference vs other brands that give great results",{"topic":500,"percentOfMentions":525,"verbatims":526},0.07690000000000001,[527,528],"didn't notice any difference in the color of my teeth","I didnt realize how yellow my teeth had become until I had to choose a color for a crown",{"topic":530,"percentOfMentions":531,"verbatims":532},"Leak-Proof",0.0385,[533],"Tube falls off causing gel to leak out",{"topic":535,"percentOfMentions":531,"verbatims":536},"Sensitivity-Overall",[537],"Too often causes sensitivity",{"topic":539,"percentOfMentions":531,"verbatims":540},"Advertised Vs Actual Product",[541],"NOT peroxide free. The listing states that the product is “Peroxide Free”. After opening the box, the first thing I see is “Warning, Contains Peroxide”.",{"topic":543,"percentOfMentions":531,"verbatims":544},"Size-Overall",[],{"topic":460,"percentOfMentions":531,"verbatims":546},[547],"reputable company with a better product",[549,551,553,556,559,561,562,565,566,569],{"reason":539,"pct":550},0.43670000000000003,{"reason":507,"pct":552},0.22329999999999997,{"reason":554,"pct":555},"Defective Material\u002FParts",0.06,{"reason":557,"pct":558},"Instructions\u002FUser Manual\u002FTroubleshooting",0.036699999999999997,{"reason":530,"pct":560},0.026699999999999998,{"reason":453,"pct":560},{"reason":563,"pct":564},"Compatibility-Overall",0.0233,{"reason":460,"pct":564},{"reason":567,"pct":568},"Strength",0.013300000000000001,{"reason":570,"pct":568},"Damage\u002FBurn Hair",[572,577,582,587,591,596],{"term":573,"volume":574,"growthQoq":575,"conversionRate":576},"nite white teeth whitening gel 22",4175,0.0568,0.133,{"term":578,"volume":579,"growthQoq":580,"conversionRate":581},"night white teeth whitening",1493,1.1211,0.0837,{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"nite white",3314,-0.1841,0.12,{"term":31,"volume":588,"growthQoq":589,"conversionRate":590},3077,-0.5719,0.0258,{"term":592,"volume":593,"growthQoq":594,"conversionRate":595},"night white teeth whitening gel",2940,-0.7319,0.0941,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"nite white teeth whitening gel",1657,0.0957,0.0952,[602,609,616,621,626,631],{"title":603,"href":604,"score":605,"verdict":606,"marketSize":607,"growth90":608},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":610,"href":611,"score":612,"verdict":613,"marketSize":614,"growth90":615},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":617,"href":618,"score":612,"verdict":606,"marketSize":619,"growth90":620},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":622,"href":623,"score":612,"verdict":613,"marketSize":624,"growth90":625},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":627,"href":628,"score":612,"verdict":613,"marketSize":629,"growth90":630},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":632,"href":633,"score":612,"verdict":613,"marketSize":634,"growth90":635},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[637,640,647,654,661,668,675,682,689,696,703,710,717,724,731,738,745,751,758,765],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":638,"marketSizeTotal":639},15338,15206960584,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":701,"marketSizeTotal":702},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":704,"label":705,"slug":706,"href":707,"nichesTracked":708,"marketSizeTotal":709},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":725,"label":726,"slug":727,"href":728,"nichesTracked":729,"marketSizeTotal":730},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":736,"marketSizeTotal":737},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":739,"label":740,"slug":741,"href":742,"nichesTracked":743,"marketSizeTotal":744},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":746,"label":747,"slug":748,"href":749,"nichesTracked":242,"marketSizeTotal":750},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",260043081,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":759,"label":760,"slug":761,"href":762,"nichesTracked":763,"marketSizeTotal":764},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":766,"label":767,"slug":768,"href":769,"nichesTracked":770,"marketSizeTotal":771},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]