---
title: "Night Quill Severe Cold and Flu — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/night-quill-severe-cold-and-flu"
last_updated: "2026-08-12T07:05:51.943Z"
locale: en
meta:
description: "Amazon product research for night quill severe cold and flu: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for night quill severe cold and flu: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Night Quill Severe Cold and Flu — Amazon US Product Research"
---
# **Night Quill Severe Cold and Flu**
**Skip it**
Soft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 95Competition 49Returns 100Price range 67Avg price 76Brand share 0Review moat 25Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.33**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.60–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,021.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 37K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-65.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is night quill severe cold and flu profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, night quill severe cold and flu is a $68K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night quill severe cold and flu market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**0%**
- Vicks62% - Amazon Basic Care20% - Amazon Basics10% - AXIV7% - Mucinex2% - Open — no brand owns it (0%)
## **night quill severe cold and flu demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -65.4% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/night-quill-severe-cold-and-flu/trend)
## **Top night quill severe cold and flu products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [3**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [4**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [5**Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps**Vicks**$20.68**4.8★10,704 rev](https://www.amazon.com/dp/B07DQ1KLNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 287%**](https://www.amazon.com/dp/B0D9P6SYDL) [**Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz**Vicks**$19.64**4.8★**▲ 113%**](https://www.amazon.com/dp/B005GS7ZMC) [**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 111%**](https://www.amazon.com/dp/B09HJTM8DK) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DBVS8FGZ) [**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 62%**](https://www.amazon.com/dp/B089TVJRCG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about night quill severe cold and flu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“less expensive”*
**Efficiency**14%
*“Does the job”*
**Cold Relief**13%
*“Great for Flu & Cold Symptoms”*
**Quality-Overall**9%
*“Just as good as name brand”*
**Advertised Vs Actual Product**8%
*“Works great gets da job done”*
**Sleep Quality**8%
*“Great for sleeping”*
**Cough Relief**5%
*“Helps the coughing”*
**Taste-Overall**3%
*“I also like that it doesnt leave a terrible aftertaste”*
**Strength**2%
*“Strong stuff”*
**Ease Of Use**2%
*“Very handy”*
### **What buyers complain about **
**Taste-Overall**17%
*“Taste is vile”*
**Functionality-Overall**10%
*“Not effective”*
**Cough Relief**6%
*“If you get coughing”*
**Sleep Quality**5%
*“- Harder time sleeping”*
**Value For Money**5%
*“Not worth even the cheap price”*
**Size-Overall**4%
*“Bottles are smaller than the non-HBP”*
**Flavor**4%
*“unfortunately the flavor is rather off-putting”*
**Quality-Overall**3%
*“Not as good as other brands”*
**Dosage**3%
*“should be half doses instead”*
**Cold Relief**3%
*“I had the flu”*
## **Common night quill severe cold and flu questions**
- **Is night quill severe cold and flu profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 21 tracked products. 90-day search growth is -65.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the night quill severe cold and flu niche?**
- 5 brands and 82 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in night quill severe cold and flu?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Cough Relief. The return rate is 0.0%.
- **When does demand for night quill severe cold and flu peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the night quill severe cold and flu niche?**
- Listings span $5.60–$34.09; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 4,022 reviews — the moat a new listing must climb.
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