---
title: "New Years Plates — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/new-years-plates"
last_updated: "2026-08-12T08:46:26.886Z"
locale: en
meta:
description: "Amazon product research for new years plates: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for new years plates: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "New Years Plates — $5K/mo Amazon US Product Research (2026)"
---
# **New Years Plates**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 62Conversion 17Competition 82Returns 91Price range 66Avg price 78Brand share 85Review moat 83Quality gap 24
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****341.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.26–$30.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+39.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$62K**
$62K/yr · 280K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is new years plates profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, new years plates is a $62K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years plates market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$245K–$327K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **229 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**50%**
Top 20: 99%
**Top-5 click share**
**33%**
Top 20: 82%
**Open market**
**45%**
- OuMuaMua15% - QZYL12% - Gatherfun9% - Valguri7% - Litmitfu7% - PERFQU5%
## **new years plates demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 299.1×
[**Open Trend **](https://flapen.com/research/us/health-household/new-years-plates/trend)
## **Top new years plates search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **2026 plates**10K/yr+218.1%1.6% conv. - **2026 plates and napkins**7K/yr+192.6%2.5% conv. - **new years plates**41K/yr-40.3%0.0% conv. - **new years eve plates**26K/yr-32.8%0.0% conv. - **new year plates and napkins**14K/yr-58.1%1.1% conv. - **new years eve plates and napkins**26K/yr-59.1%0.0% conv. - **happy new year plates and napkins**13K/yr-52.5%0.0% conv. - **happy new year plates**17K/yr-48.9%2.7% conv. - **new years paper plates**11K/yr-56.7%0.0% conv. - **new year plates**19K/yr-79.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/new-years-plates/search-terms)
## **Top new years plates products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026 Plastic Fillable Charcuterie Number Letter Shaped Serving Tray Waterproof Food Dish Plate 10 inch New Year Graduation Party Treat (2026)**Valguri**$30.06**4.2★64 rev](https://www.amazon.com/dp/B0DL2JJYRQ) [2**2026 Graduation Party Decorations Set - 200Pcs White Gold Class of 2026 Graduation Plates and Napkins Disposable Tableware for College High School Congrats Graduation Party Supplies Serves 50**OuMuaMua**$15.05**4.4★111 rev](https://www.amazon.com/dp/B0BXD3MHVW) [3**Litmitfu 150 Pcs Graduation Plates and Napkins 2026 - Black Gold Congrats Grad Class of 2026 Paper Dessert Dinner Plates Napkins Set for Graduation Party Decorations Supplies Table Decor Serves 50**Litmitfu**$13.23**4.7★127 rev](https://www.amazon.com/dp/B0DXDBRMDN) [4**Gatherfun Graduation decorations 2026 Graduation Plates and Napkins Blue Disposable Paper Plates Luncheon Napkins Cocktail Napkins for Congrats Grad Party Decorations Serve 50**Gatherfun**$23.10**4.8★2,734 rev](https://www.amazon.com/dp/B09K3WDZ6C) [5**200Pcs Graduation Decorations 2026 Blue Graduation Plates and Napkins Party Supplies for 50 Guests Disposable Grad Plates Napkins Dessert Plates and Forks for Grad Decor Wedding Birthday Supplies**QZYL**$21.68**4.7★632 rev](https://www.amazon.com/dp/B0DQL192LJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LINHAXM 2026 Graduation Plates and Napkins Red and White Graduation Decorations Class of 2026 Disposable Plates Napkins and Forks Party Supplies for Congrats Grad Party Decorations Serves 50**LINHAXM**$15.52**161 rev4mo ago](https://www.amazon.com/dp/B0GS5Q6HKV) [**100pcs 2026 Graduation Party Decoration Plates Set 7 Square Disposable Graduation Paper Plates Class of 2026 Dessert Dinnerware Set for Congrats Grad Holiday Party Favors Decor Blue White**OuMuaMua**$19.90**65 rev4mo ago](https://www.amazon.com/dp/B0G1Y747HZ) [**VEIZEDD 60Pcs Black Graduation Plates and Napkins 2026 Black and Gold Congrats Grad Class of 2026 Paper Plates Napkins Sets for College High School Graduation Party Decorations Serves 20**VEIZEDD**$9.17**66 rev5mo ago](https://www.amazon.com/dp/B0G3WW4824) [**NatNarr 2026 Graduation Plates and Napkins 50 Pcs Black and Gold Graduation Decorations with 7 Inch Grad Dessert Cake Plates6.5 Inch Napkins for Class of 2026 Kindergarten Middle High College School**NatNarr**$10.02**153 rev5mo ago](https://www.amazon.com/dp/B0GL7G3M17) [**Graduation Decorations 2026 Class of 2026 Congrats Grad Disposable Paper Plates Luncheon Napkins Cocktail Napkins Black Gold Graduation Party Supplies Serve 50**Labrostar**$17.07**79 rev6mo ago](https://www.amazon.com/dp/B0GJ1WKN5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Graduation Decorations 2026 Graduation Plates and Napkins for 50 Guests Congrats Grad Party Supplies Class of 2026 Blue**Actilize**$14.38**4.7★**▲ 653%**](https://www.amazon.com/dp/B0G515ZGWV) [**QZYL 200Pcs Graduation Supplies Set 2026 Red Graduation Plates Napkins Dessert Plates and Plastic Forks for 50 Guests Grad Party Disposable Tableware for Wedding Birthday Graduation**QZYL**$21.33**4.7★**▲ 644%**](https://www.amazon.com/dp/B0DQKYFCS3) [**200Pcs Graduation Decorations 2026 Blue Graduation Plates and Napkins Party Supplies for 50 Guests Disposable Grad Plates Napkins Dessert Plates and Forks for Grad Decor Wedding Birthday Supplies**QZYL**$21.68**4.7★**▲ 641%**](https://www.amazon.com/dp/B0DQL192LJ) [**Labrostar Graduation Decorations 2026 Class of 2026 Congrats Grad Disposable Paper Plates Luncheon Napkins Cocktail Napkins Blue Graduation Party Supplies Serve 50**Labrostar**$14.16**4.8★**▲ 640%**](https://www.amazon.com/dp/B09RJF3JQJ) [**OHOME Graduation Decorations 2026 2027 - Graduation Decorations Class of 2026 - Serve 24 - Blue Plates Tablecloth Napkins Cups Banner - Graduation Party Favors Supplies**OHOME**$10.72**4.7★**▲ 637%**](https://www.amazon.com/dp/B0DRCR2R7X)
**~~View all trending →~~**
## **What reviews say buyers love and hate about new years plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“feel like good quality party items our guests will enjoy”*
**Color**16%
*“The colors were perfect”*
**Value For Money**11%
*“Excellent price”*
**Strength**9%
*“Nice and sturdy plates”*
**Durability**6%
*“Durable and very affordable”*
**Design-Overall**6%
*“The design is cute”*
**Advertised Vs Actual Product**5%
*“There exactly what I wanted”*
**Size-Overall**4%
*“Perfect size”*
**Ease Of Cleaning**2%
*“easy to clean”*
**Ease Of Use**2%
*“convenient for guests”*
### **What buyers complain about **
**Strength**25%
*“Very flimsy”*
**Thickness**7%
*“ate not super thick or absorbent”*
**Quality-Overall**6%
*“Disappointing quality”*
**Size-Overall**4%
*“Smaller than what expected”*
**Color**3%
*“I actually think the blue looks a bit deeper than it does in the advertising pictures”*
**Microwave Safe**3%
*“They don't say whether they're microwave safe as far as I can tell so I probably wouldn't put them in a microwave”*
**Thin**3%
*“Too thin”*
**Washability**3%
*“wash it off to use it”*
**Durability**2%
*“not very durable”*
**Weight Heavy**2%
*“They aren't heavy duty”*
### **Top return reasons **
**Size-Overall**42%
**Color**20%
**Value For Money**10%
**Advertised Vs Actual Product**7%
**Strength**5%
**Quality-Overall**5%
**Thin**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Design-Overall**1%
## **Common new years plates questions**
- **Is new years plates profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 34 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the new years plates niche?**
- 25 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in new years plates?**
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 1.2%.
- **When does demand for new years plates peak?**
- Demand peaks in Jan–Dec; the busiest month runs 299.1× the quietest.
- **What does it cost to enter the new years plates niche?**
- Listings span $7.26–$30.06; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.
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