---
title: "New Years Napkins — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/new-years-napkins"
last_updated: "2026-08-12T08:00:16.075Z"
locale: en
meta:
description: "Amazon product research for new years napkins: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for new years napkins: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "New Years Napkins — $6K/mo Amazon US Product Research (2026)"
---
# **New Years Napkins**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 81Conversion 65Competition 89Returns 97Price range 67Avg price 44Brand share 80Review moat 93Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****148.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Growth**
**Great****+75.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.23–$35.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$71K**
$71K/yr · 109K searches
## **Is new years napkins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, new years napkins is a $71K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years napkins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$91K–$113K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#342**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **15 months**
- **Avg seller age**
- **198 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**55%**
Top 20: 89%
**Top-5 click share**
**26%**
Top 20: 63%
**Open market**
**41%**
- MASHAN21% - Lxzyu11% - BAIVV11% - NatNarr7% - Mljsh5% - wuhuzsm4%
## **new years napkins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +75.7% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 119.7×
[**Open Trend **](https://flapen.com/research/us/health-household/new-years-napkins/trend)
## **Top new years napkins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **2026 napkins**14K/yr+231.0%3.9% conv. - **happy new year napkins**17K/yr-66.9%0.7% conv. - **new years eve napkins**16K/yr-44.7%2.2% conv. - **new years napkins**31K/yr-75.4%1.0% conv. - **new years cocktail napkins**6K/yr-28.3%0.0% conv. - **new year napkins**13K/yr-78.9%0.0% conv. - **new years eve cocktail napkins**3K/yr+28.0%3.1% conv. - **nye napkins**8K/yr-74.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/new-years-napkins/search-terms)
## **Top new years napkins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs**Lxzyu**$5.54**3.9★14 rev](https://www.amazon.com/dp/B0GLNQ6ZN1) [2**BAIVV Class of 2026 Graduation Napkins 3-Ply Disposable Congrats Grad Paper Napkins for Dinner and Cocktail Party Decorations School and College 6.5-Inch Square (100 Black)**BAIVV**$13.04**4.7★149 rev](https://www.amazon.com/dp/B0DRPKTZWX) [3**Mljsh 100 PCS Graduation Napkins Class of 2026 - White and Gold Polka Dot Grad Napkins Cocktail Napkin for Graduation Party Favors Table Decors**Mljsh**$10.57**4.8★143 rev](https://www.amazon.com/dp/B0CRKFXYQF) [4**Graduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)**Lxzyu**$5.23**4.4★11 rev](https://www.amazon.com/dp/B0GML8NH6R) [5**NatNarr 60 Pcs 2026 Graduation Napkins Class of 2026 Disposable Hand Towels for Bathroom Gold Foil Dots Dinner Guest Napkins for High School College Graduation Party Decoration Congrats Celebration**NatNarr**$7.42**4.7★242 rev](https://www.amazon.com/dp/B0GKNXVK3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Graduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)**Lxzyu**$5.23**11 rev5mo ago](https://www.amazon.com/dp/B0GML8NH6R) [**Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs**Lxzyu**$5.54**14 rev5mo ago](https://www.amazon.com/dp/B0GLNQ6ZN1) [**NatNarr 60 Pcs 2026 Graduation Napkins Class of 2026 Disposable Hand Towels for Bathroom Gold Foil Dots Dinner Guest Napkins for High School College Graduation Party Decoration Congrats Celebration**NatNarr**$7.42**242 rev5mo ago](https://www.amazon.com/dp/B0GKNXVK3J) [**NatNarr Graduation Napkins Class of 2026 6.5 Inch White and Gold Cocktail Napkins with Gold Foil Dots for College High School Grad Celebration**NatNarr**$9.01**79 rev5mo ago](https://www.amazon.com/dp/B0GKNVKXND) [**50 Pack Class of 2026 Graduation Napkins - Black White Gold Congrats Grad Cocktail Napkins 3-Ply Disposable Paper Napkins for High School College Graduation Party Decorations & Supplies**Hunanyume**$8.14**20 rev5mo ago](https://www.amazon.com/dp/B0GJYWS9DL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200Pcs Class of 2026 Graduation Napkins Disposable Congrats Grad Paper Napkins Square Foil Dot Hand Towels for 2026 High School University College Graduation Party Decorations (Gold)**MASHAN**$19.55**4.7★**▲ 517%**](https://www.amazon.com/dp/B0BVQ6BF2N) [**Graduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)**Lxzyu**$5.23**4.4★**▲ 504%**](https://www.amazon.com/dp/B0GML8NH6R) [**BAIVV Class of 2026 Graduation Napkins 3-Ply Disposable Congrats Grad Paper Napkins for Dinner and Cocktail Party Decorations School and College 6.5-Inch Square (100 Pure Black)**BAIVV**$8.08**4.7★**▲ 504%**](https://www.amazon.com/dp/B0GHQ456ZS) [**2026 Graduation Disposable Paper Napkins Guest Dinner Hand Towels for College School Grad Class Congrats Celebration Cocktail Party Decorations (80 Black & Gold)**Tbsone**$13.72**4.8★**▲ 500%**](https://www.amazon.com/dp/B0DNQ4437Q) [**Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs**Lxzyu**$5.54**3.9★**▲ 496%**](https://www.amazon.com/dp/B0GLNQ6ZN1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about new years napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality”*
**Color**16%
*“The colors are very vibrant”*
**Advertised Vs Actual Product**12%
*“Exactly what I was looking for”*
**Value For Money**7%
*“Great value”*
**Design-Overall**5%
*“The design is absolutely perfect”*
**Ease Of Use**5%
*“Simple, practical, and a nice little detail that made the party feel more complete”*
**Size-Overall**4%
*“Fit, Compatibility & What Its Used For”*
**Thickness**4%
*“They are thick”*
**Durability**2%
*“Very nice and durable”*
**Absorbency**2%
*“absorbent”*
### **What buyers complain about **
**Thickness**17%
*“These napkins feel pretty thick”*
**Value For Money**16%
*“Not worth the price at all”*
**Color**10%
*“Color is faded”*
**Quality-Overall**8%
*“Looked cheap”*
**Absorbency**4%
*“not at all absorbent”*
**Hard Feel**4%
*“they were very rough napkins”*
**Print Quality**2%
*“The print was lighter than I expected”*
**Wrinkles**1%
*“There were 2 drawbacks that I found: 1- they came a little wrinkled”*
**Size-Overall**1%
*“the smaller cocktail size”*
**Thin**1%
*“Unfortunately, due to their thickness. or, thinness”*
### **Top return reasons **
**Size-Overall**41%
**Color**30%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**7%
**Thin**3%
**Print Quality**1%
**Design-Overall**1%
**Material Quality**1%
**Functionality-Overall**0%
## **Common new years napkins questions**
- **Is new years napkins profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 56 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the new years napkins niche?**
- 33 brands and 36 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in new years napkins?**
- Top complaints mined from reviews: Thickness, Value For Money, Color. The return rate is 0.6%.
- **When does demand for new years napkins peak?**
- Demand peaks in Jan–Dec; the busiest month runs 119.7× the quietest.
- **What does it cost to enter the new years napkins niche?**
- Listings span $5.23–$35.06; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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