---
title: "Neon Butane — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/neon-butane"
last_updated: "2026-08-12T07:54:23.710Z"
locale: en
meta:
description: "Amazon product research for neon butane: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for neon butane: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Neon Butane — $8K/mo Amazon US Product Research (2026)"
---
# **Neon Butane**
**Skip it**
Soft demand (-7.5% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 64Competition 57Returns 100Price range 81Avg price 95Brand share 29Review moat 25Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.10–$67.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,426.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$95K**
$95K/yr · 64K searches
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
## **Is neon butane profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, neon butane is a $95K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neon butane market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$105K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 86%
**Open market**
**9%**
- NEON30% - Bernzomatic24% - Zippo22% - Generic7% - MK LIGHTER4% - Scinex3% - Open — no brand owns it (7 brands, 9%)
## **neon butane demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
1K750Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/neon-butane/trend)
## **Top neon butane search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **bernzomatic butane refill**15K/yr-15.8%5.7% conv. - **neon butane**14K/yr+4.4%4.4% conv. - **mk lighter refill**9K/yr+4.4%4.4% conv. - **neon butane refill**7K/yr-24.8%6.6% conv. - **mk butane refill**4K/yr-1.8%5.3% conv. - **butane 12 pack**5K/yr-12.8%4.0% conv. - **bernzomatic butane**4K/yr+16.6%6.3% conv. - **11x butane**3K/yr-20.3%5.0% conv. - **bernzomatic refill**3K/yr-22.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/neon-butane/search-terms)
## **Top neon butane products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$11K16%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zippo Butane Fuel Refill Premium High-Purity for Lighters Torches & Inserts Clean Burning Consistent Flame Reliable Performance Made in USA 75ml 2-Pack**Zippo**$8.88**4.5★24,552 rev](https://www.amazon.com/dp/B07J2NFW3M) [2**5.5 Oz Butane Refill Bernzomatic**Bernzomatic**$14.78**4.6★488 rev](https://www.amazon.com/dp/B004QAS1KG) [3**NEON Butane Fuel Refill 11X Ultra-Refined 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 2 Cans**NEON**$18.86**4.6★1,553 rev](https://www.amazon.com/dp/B0FHV6ZP18) [4**Zippo Butane Fuel 115ml**Zippo**$7.01**4.5★9,435 rev](https://www.amazon.com/dp/B0CFS8BQQD) [5**NEON Butane Refill 11X Ultra-Refined Butane Fuel 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 12 Cans**NEON**$38.67**4.6★1,553 rev](https://www.amazon.com/dp/B0D1WRYFV2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)**MK LIGHTER**$16.22**1,853 rev4mo ago](https://www.amazon.com/dp/B0GRZ9QX6P) [**NEON Butane Fuel 750ml 11X Ultra Refined 0 Impurities Butane Refill Premium Universal Lighter Fluid with Metal Nozzle and 3 Butane Gas Refill Adapters for Refillable Lighters and Torches 1 Can**NEON**$19.96**63 rev10mo ago](https://www.amazon.com/dp/B0FN3XR2XM) [**NEON Butane Fuel 300ml 5X Premium Refined Butane Refill for Torch Lighter 0 Impurities Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Culinary Welding and DIY (2 Cans)**NEON**$17.71**425 rev10mo ago](https://www.amazon.com/dp/B0FMRCK1MQ) [**NEON Butane Fuel Refill 11X Ultra-Refined 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 2 Cans**NEON**$18.86**1,553 rev12mo ago](https://www.amazon.com/dp/B0FHV6ZP18) [**MK Candle Lighter Butane Refillable Wind-Resistant Flame 4-Pack for BBQ Camping Outdoor Use (Neutral-4PC)**MK LIGHTER**$14.72**1,853 rev1y ago](https://www.amazon.com/dp/B0FH4PYN76)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)**MK LIGHTER**$16.22**4.3★**▲ 264%**](https://www.amazon.com/dp/B0GRZ9QX6P) [**Zippo Butane Fuel 42gm Black (3807)**Zippo**$4.10**4.6★**▲ 131%**](https://www.amazon.com/dp/B004K9IJ8M) [**MK Candle Lighter Butane Refillable Wind-Resistant Flame 4-Pack for BBQ Camping Outdoor Use (Neutral-4PC)**MK LIGHTER**$14.72**4.3★**▲ 53%**](https://www.amazon.com/dp/B0FH4PYN76) [**Zippo Butane Fuel Refill Premium High-Purity for Lighters Torches & Inserts Clean Burning Consistent Flame Reliable Performance Made in USA 75ml 2-Pack**Zippo**$8.88**4.5★**▲ 34%**](https://www.amazon.com/dp/B07J2NFW3M) [**NEON Butane Fuel 300ml 5X Premium Refined Butane Refill for Torch Lighter 0 Impurities Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Culinary Welding and DIY (2 Cans)**NEON**$17.71**4.5★**▲ 23%**](https://www.amazon.com/dp/B0FMRCK1MQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about neon butane**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Fair price”*
**Quality-Overall**21%
*“Amazing Quality”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Ease Of Use**12%
*“Easy to Use”*
**Durability**3%
*“easy and still have both so they last long”*
**Size-Overall**2%
*“Good size”*
**Ease Of Cleaning**2%
*“Good clean stuff”*
**Efficiency**2%
*“It works”*
**Leak-Proof**1%
*“They havent leaked”*
**Functionality-Overall**1%
*“Gets the job done keeping my lighters full”*
### **What buyers complain about **
**Size-Overall**24%
*“One Can Short”*
**Leak-Proof**23%
*“Leaks all over”*
**Value For Money**8%
*“ridiculously overpriced”*
**Functionality-Overall**6%
*“doesn't work properly”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Quality-Overall**5%
*“Bad quality control”*
**Spray/Flow**5%
*“They spray everywhere due to a poor seal on the fill nozzle”*
**Ease Of Use**2%
*“Difficult to use”*
**Defective Material/Parts**1%
*“The tip was broken”*
**Burner Issues**1%
*“then a flame started coming out of my little stove top burner”*
### **Top return reasons **
**Size-Overall**48%
**Leak-Proof**22%
**Functionality-Overall**13%
**Jamming/Clogging**4%
**Advertised Vs Actual Product**4%
**Inflation/Deflation**4%
**Add-Ons/Attachments**2%
**Maintenance And Repair**1%
**Accuracy-Overall**1%
## **Common neon butane questions**
- **Is neon butane profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the neon butane niche?**
- 13 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in neon butane?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Value For Money. The return rate is 0.0%.
- **When does demand for neon butane peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the neon butane niche?**
- Listings span $4.10–$67.71; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.
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