---
title: "Navy Blue Paper Plates — $13K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/navy-blue-paper-plates"
last_updated: "2026-08-12T11:57:52.182Z"
locale: en
meta:
description: "Amazon product research for navy blue paper plates: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue paper plates: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Paper Plates — $13K/mo Amazon US Product Research"
---
# **Navy Blue Paper Plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 67Conversion 54Competition 88Returns 49Price range 85Avg price 95Brand share 95Review moat 53Quality gap 23
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$8.65–$59.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+46.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,369.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$151K**
$151K/yr · 116K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is navy blue paper plates profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue paper plates is a $151K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue paper plates market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$175K–$234K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **183 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**38%**
Top 20: 82%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**57%**
- LANLISA10% - Exquisite8% - FLOWERCAT7% - Amcrate6% - WDF6% - LIKAJON5%
## **navy blue paper plates demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.
3K2KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/navy-blue-paper-plates/trend)
## **Top navy blue paper plates search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue plastic plates**18K/yr+39.4%3.4% conv. - **navy blue paper plates**15K/yr+46.5%4.2% conv. - **navy plates**13K/yr+37.2%3.3% conv. - **navy paper plates**11K/yr+71.4%4.1% conv. - **navy blue disposable plates**10K/yr+47.9%3.1% conv. - **navy plastic plates**10K/yr+47.5%4.0% conv. - **navy blue plates disposable**9K/yr+32.4%3.3% conv. - **navy plates disposable for party**6K/yr+56.7%3.6% conv. - **navy blue dessert plates**5K/yr+101.1%3.7% conv. - **navy disposable plates**5K/yr+56.3%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/navy-blue-paper-plates/search-terms)
## **Top navy blue paper plates products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANLISA 50 Navy Blue Paper Plates Disposable Set Includes 25-9 & 25-7 Disposable Birthday Cake Dessert Paper Plates For Party Supplies**LANLISA**$9.58**4.6★607 rev](https://www.amazon.com/dp/B0DRYKTHHB) [2**Mulbozy 75 Navy Blue Plates and Napkins Disposable Set Includes 25 Dessert Cake Scalloped Plates Cocktail Napkins & Forks for Fork 25 Guests Holiday Party Supplies.**Mulbozy**$9.15**4.5★173 rev](https://www.amazon.com/dp/B0FHVZL1HQ) [3**FLOWERCAT 60PCS Blue Plastic Plates - Heavy Duty Blue Plates Disposable (10.25 & 7.5) - serve for 30guest Birthday Party/Wedding/4th of July**FLOWERCAT**$26.69**4.7★2,042 rev](https://www.amazon.com/dp/B0B49GFWN1) [4**Amcrate Disposable Paper Plates Navy 7 Inch Paper Dessert Plates Strong and Sturdy Disposable Plate for Party Dinner Holiday Picnic or Travel Party Plate Pack of 50**Amcrate**$11.98**4.6★1,151 rev](https://www.amazon.com/dp/B0C79L6RGC) [5**LIKAJON 50 Pcs Navy Blue Paper Plates 25 Pcs 9 Inch and 25 Pcs 7 Inch Disposable Dessert Plates for Valentines Tea Party Baby Shower Birthday Wedding Graduation Picnic BBQ Party**LIKAJON**$9.18**4.6★127 rev](https://www.amazon.com/dp/B0F54K7KF9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boocikey 40 Pcs Blue Plastic Plates 20 Guests Navy Blue Plates Disposable with Gold Rim Blue Plates for July Party Birthday Wedding**Boocikey**$21.46**70 rev6mo ago](https://www.amazon.com/dp/B0GCN59N9Q) [**Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding**Goodluck**$47.33**1,263 rev10mo ago](https://www.amazon.com/dp/B0FR4YVDYJ) [**LIKAJON 50 Pcs Navy Blue Paper Plates 25 Pcs 9 and 25 Pcs 7 Disposable Navy Blue Scalloped Plates with Gold Foil for Graduation Wedding Baby Shower Birthday Party Picnic BBQ Halloween**LIKAJON**$9.63**119 rev12mo ago](https://www.amazon.com/dp/B0FJF89GK3) [**Mulbozy 75 Navy Blue Plates and Napkins Disposable Set Includes 25 Dessert Cake Scalloped Plates Cocktail Napkins & Forks for Fork 25 Guests Holiday Party Supplies.**Mulbozy**$9.15**173 rev1y ago](https://www.amazon.com/dp/B0FHVZL1HQ) [**50Pcs Navy Blue Paper Plates - 9 Blue Round Dinner Plates for Valentines Tea Party Baby Shower Birthday Wedding Graduation Party Decorations**PTECDROTS**$12.21**271 rev1y ago](https://www.amazon.com/dp/B0FCXSLZPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boocikey 40 Pcs Blue Plastic Plates 20 Guests Navy Blue Plates Disposable with Gold Rim Blue Plates for July Party Birthday Wedding**Boocikey**$21.46**4.5★**▲ 123%**](https://www.amazon.com/dp/B0GCN59N9Q) [**Amcrate Disposable Paper Plates Navy 7 Inch Paper Dessert Plates Strong and Sturdy Disposable Plate for Party Dinner Holiday Picnic or Travel Party Plate Pack of 50**Amcrate**$11.98**4.6★**▲ 94%**](https://www.amazon.com/dp/B0C79L6RGC) [**Amcrate Navy Disposable Dinner Plates 10.4 Inches Strong & Sturdy for Party Picnic Travel - Pack of 50**Amcrate**$24.46**4.5★**▲ 76%**](https://www.amazon.com/dp/B0C78HLVHS) [**Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding**Goodluck**$47.33**4.7★**▲ 76%**](https://www.amazon.com/dp/B0FR4YVDYJ) [**Exquisite Party Solids Navy Plastic Plates For Party 9 Navy Disposable Plates For Party Supplies 100 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set**Exquisite**$24.13**4.7★**▲ 45%**](https://www.amazon.com/dp/B09T4D961N)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“True to color description”*
**Quality-Overall**16%
*“Overall, Id definitely recommend these if you want disposable plates that look more like real dinnerware and hold up well during use”*
**Strength**12%
*“Great sturdy set”*
**Durability**10%
*“Elegant, durable plates”*
**Value For Money**8%
*“Great value”*
**Size-Overall**6%
*“The size was good”*
**Advertised Vs Actual Product**4%
*“Everything else delivers what it promises”*
**Design-Overall**4%
*“I especially like the curved design around the edges”*
**Shape/Style**2%
*“Elegant”*
**Thickness**2%
*“Thick enough to hold up”*
### **What buyers complain about **
**Strength**17%
*“Too flimsy”*
**Size-Overall**10%
*“I thought they were bigger”*
**Thickness**9%
*“Very thin”*
**Quality-Overall**7%
*“Cheap”*
**Value For Money**7%
*“Not worth the money”*
**Microwave Safe**5%
*“Do not microwave this”*
**Material Quality**4%
*“its cheap plastic not heavy duty plastic very upsetting”*
**Advertised Vs Actual Product**4%
*“Not as Described/Shown”*
**Color**4%
*“Almost looks BLACK”*
**Weight Heavy**2%
*“I wouldnt consider them heavy-duty since theyre fairly thin”*
### **Top return reasons **
**Size-Overall**31%
**Color**27%
**Value For Money**9%
**Strength**8%
**Advertised Vs Actual Product**5%
**Thin**4%
**Material Quality**4%
**Quality-Overall**3%
**Weight Heavy**2%
**Functionality-Overall**1%
## **Common navy blue paper plates questions**
- **Is navy blue paper plates profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 59 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the navy blue paper plates niche?**
- 39 brands and 39 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in navy blue paper plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 3.1%.
- **When does demand for navy blue paper plates peak?**
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the navy blue paper plates niche?**
- Listings span $8.65–$59.67; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.
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