---
title: "Navy Blue Napkins — $17K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/navy-blue-napkins"
last_updated: "2026-08-12T12:12:21.412Z"
locale: en
meta:
description: "Amazon product research for navy blue napkins: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue napkins: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Napkins — $17K/mo Amazon US Product Research"
---
# **Navy Blue Napkins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 59Conversion 72Competition 87Returns 35Price range 80Avg price 82Brand share 88Review moat 48Quality gap 24
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.78–$59.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,661.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$209K**
$209K/yr · 179K searches
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is navy blue napkins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue napkins is a $209K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue napkins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$265K–$353K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **182 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**47%**
Top 20: 89%
**Top-5 click share**
**28%**
Top 20: 74%
**Open market**
**49%**
- Creative Converting15% - NatNarr14% - Blue Needles7% - AH AMERICAN HOMESTEAD6% - Utopia Home5% - Amazon Basics4%
## **navy blue napkins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/navy-blue-napkins/trend)
## **Top navy blue napkins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue napkins**47K/yr+57.6%5.1% conv. - **navy napkins**27K/yr+36.7%6.8% conv. - **navy blue cloth napkins**16K/yr+28.1%4.5% conv. - **navy blue napkins cloth**17K/yr+4.5%3.9% conv. - **navy cloth napkins**12K/yr+24.6%5.7% conv. - **navy blue napkins disposable**9K/yr+20.5%5.1% conv. - **navy napkins disposable**7K/yr+48.6%6.9% conv. - **navy blue cocktail napkins**6K/yr+62.7%10.3% conv. - **navy blue paper napkins**6K/yr+42.3%6.6% conv. - **navy blue dinner napkins**6K/yr+38.1%4.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/navy-blue-napkins/search-terms)
## **Top navy blue napkins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creative Converting Napkins Tableware Items 6.5 x 6.5 Navy Blue 50 Count**Creative Converting**$6.18**4.6★52 rev](https://www.amazon.com/dp/B006X2S3SU) [2![Utopia Home [24 Pack Navy Blue] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners](https://m.media-amazon.com/images/I/41I1pEd6XWL.jpg)**Utopia Home \[24 Pack Navy Blue\] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners**Utopia Home**$16.65**4.5★12,551 rev](https://www.amazon.com/dp/B07T45L3C6) [3**NatNarr 120 Pcs Cocktail Napkins Navy Blue Paper Napkins Scalloped 5 Inch**NatNarr**$9.73**4.6★1,250 rev](https://www.amazon.com/dp/B0D9QQBH8R) [4**Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 100% Recycled Polyester Machine Washable 17 x 17 inches Blue 12-Pack**Amazon Basics**$12.91**4.4★714 rev](https://www.amazon.com/dp/B0DPPC6QY1) [5![Utopia Kitchen Navy Blue Cloth Napkins [12 Pack 18x18 Inch] Absorbent Cotton Blend Washable and Reusable for Dinner Restaurant Lunch Wedding and Hotel](https://m.media-amazon.com/images/I/41tKuW-jW9L.jpg)**Utopia Kitchen Navy Blue Cloth Napkins \[12 Pack 18x18 Inch\] Absorbent Cotton Blend Washable and Reusable for Dinner Restaurant Lunch Wedding and Hotel**Utopia Kitchen**$15.94**4.6★24,051 rev](https://www.amazon.com/dp/B00L1HZD5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NatNarr 60 Pcs Navy Blue Scalloped Napkins 2 Ply Blue Graduation Napkins**NatNarr**$9.86**153 rev5mo ago](https://www.amazon.com/dp/B0GL6G61KF) [**60 Pcs Navy Blue Linen-Feel Paper Napkins with Built-in Flatware Pocket Blue Pocket Linen Napkins Prefolded Cloth Like Paper Napkin Bulk for Silverware Birthday Bathroom Celebration Party**NatNarr**$18.61**343 rev10mo ago](https://www.amazon.com/dp/B0FQ2GS7X5) [**Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 100% Recycled Polyester Machine Washable 17 x 17 inches Blue 12-Pack**Amazon Basics**$12.91**714 rev11mo ago](https://www.amazon.com/dp/B0DPPC6QY1) [**P Pothuiny 50 Pcs Silky Navy Blue Satin Napkins 17 x 17 Inches Square Smooth Wedding Dinner Napkins Bulk Cloth Napkins Table Napkins for Banquet Party Restaurant Decor Thanksgiving Christmas**P Pothuiny**$25.19**714 rev1y ago](https://www.amazon.com/dp/B0F7LFDDLC) [**NatNarr 120 Pcs Cocktail Napkins Navy Blue Graduation Napkins Disposable Beverage Dessert Napkin Navy Blue Party Napkin for 2026 Grad Party Bar Birthday Baby Shower 5 x 5 Inch**NatNarr**$8.49**492 rev1y ago](https://www.amazon.com/dp/B0DJVH7CCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NatNarr 60 Pcs Navy Blue Scalloped Napkins 2 Ply Blue Graduation Napkins**NatNarr**$9.86**4.6★**▲ 183%**](https://www.amazon.com/dp/B0GL6G61KF) [**Creative Converting Napkins Tableware Items 6.5 x 6.5 Navy Blue 50 Count**Creative Converting**$6.18**4.6★**▲ 86%**](https://www.amazon.com/dp/B006X2S3SU) [**Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 100% Recycled Polyester Machine Washable 17 x 17 inches Blue 12-Pack**Amazon Basics**$12.91**4.4★**▲ 85%**](https://www.amazon.com/dp/B0DPPC6QY1) [**AMERICAN HOMESTEAD Navy Cocktail Napkins - Premium 4.75x4.75 Disposable Linen-Like Beverage Napkins - Bulk Square Party Bar Serviettes for Weddings Parties Events and Daily Use - 100 Count**AH AMERICAN HOMESTEAD**$18.44**4.7★**▲ 82%**](https://www.amazon.com/dp/B07X3RYGK5) [**P Pothuiny 50 Pcs Silky Navy Blue Satin Napkins 17 x 17 Inches Square Smooth Wedding Dinner Napkins Bulk Cloth Napkins Table Napkins for Banquet Party Restaurant Decor Thanksgiving Christmas**P Pothuiny**$25.19**4.6★**▲ 65%**](https://www.amazon.com/dp/B0F7LFDDLC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Very good quality with nice detailing”*
**Color**15%
*“Beautiful color”*
**Advertised Vs Actual Product**13%
*“Better than I expected”*
**Value For Money**9%
*“Great value”*
**Thickness**8%
*“These napkins were thick”*
**Size-Overall**5%
*“The size is also great”*
**Ease Of Use**3%
*“They were easy to fold”*
**Upholstery/Fabric Quality**3%
*“Good value, nice fabric”*
**Durability**2%
*“dont fall apart easily”*
**Strength**2%
*“Seem well made and not flimsy”*
### **What buyers complain about **
**Color**26%
*“The color was not navy blue it was like royal blue”*
**Thickness**13%
*“Thin”*
**Size-Overall**11%
*“They are tiny”*
**Quality-Overall**11%
*“feel VERY cheap”*
**Advertised Vs Actual Product**6%
*“Not at described/pictured”*
**Value For Money**5%
*“But cotton navy napkins are very hard to find for any reasonable price right now”*
**Thin**5%
*“Thin and cheap”*
**Color Fading/Discoloration**2%
*“The dye comes out”*
**Leak-Proof**2%
*“very thin and shiny and question ability to absorb any spills”*
**Washability**1%
*“Havent used so dont know how they wash or if they fade”*
### **Top return reasons **
**Color**46%
**Material Quality**14%
**Size-Overall**14%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**4%
**Thin**3%
**Display Colors**2%
**Thickness**1%
**Absorbency**1%
## **Common navy blue napkins questions**
- **Is navy blue napkins profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 47 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the navy blue napkins niche?**
- 35 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in navy blue napkins?**
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 4.2%.
- **When does demand for navy blue napkins peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the navy blue napkins niche?**
- Listings span $4.78–$59.80; the average listing price is $17.66 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.
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