[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-natural-fabric-softener":3,"research-sidebar-rollups":915},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":91,"demand":96,"seasonality":410,"brandShare":423,"products":445,"feedback":672,"searchTerms":833,"related":882,"lastUpdated":36},"6e8fa45a6e909fd0aea4f88a5b178714","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":50,"primePct":51,"oosRate":52},797671,413329,1.5469,0.0988,0.123,0.4414,0.8922,4.51,2827,15.69,5.24,49.44,33,60000,0.6667,0.0037,0,"natural fabric softener","natural-fabric-softener","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnatural-fabric-softener","Laundry","2026-07-13T16:38:19.47712+00:00",11,12,664,[],154,50000,1250,1500,784500,941400,63,142,0.8745,1,0.9697,0.015,{"score":54,"verdict":55,"components":56},62,"watch",[57,62,65,69,72,75,78,82,85,88],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",73,0.15,797671.24,{"key":63,"score":64,"weight":60,"raw":18},"growth",37,{"key":66,"score":67,"weight":68,"raw":19},"conversion",95,0.1,{"key":70,"score":71,"weight":60,"raw":20},"competition",68,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",26,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",40,{"key":79,"score":64,"weight":80,"raw":81},"reviewMoat",0.05,2827.48,{"key":83,"score":84,"weight":68,"raw":30},"returns",98,{"key":86,"score":87,"weight":80,"raw":24},"avgPrice",77,{"key":89,"score":87,"weight":80,"raw":90},"priceRange",0.779185520361991,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.42,24.38,0.0215,115062,{"points":97,"droppedPartialWeek":409},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":99,"volume":100},"2024-07-14",6466,{"week":102,"volume":103},"2024-07-21",7230,{"week":105,"volume":106},"2024-07-28",5837,{"week":108,"volume":109},"2024-08-04",6318,{"week":111,"volume":112},"2024-08-11",6629,{"week":114,"volume":115},"2024-08-18",6385,{"week":117,"volume":118},"2024-08-25",6328,{"week":120,"volume":121},"2024-09-01",6489,{"week":123,"volume":124},"2024-09-08",6036,{"week":126,"volume":127},"2024-09-15",5866,{"week":129,"volume":130},"2024-09-22",5996,{"week":132,"volume":133},"2024-09-29",6241,{"week":135,"volume":136},"2024-10-06",5658,{"week":138,"volume":139},"2024-10-13",6558,{"week":141,"volume":142},"2024-10-20",5690,{"week":144,"volume":145},"2024-10-27",6209,{"week":147,"volume":148},"2024-11-03",6216,{"week":150,"volume":151},"2024-11-10",6291,{"week":153,"volume":154},"2024-11-17",6025,{"week":156,"volume":157},"2024-11-24",5915,{"week":159,"volume":160},"2024-12-01",5950,{"week":162,"volume":163},"2024-12-08",6232,{"week":165,"volume":166},"2024-12-15",5577,{"week":168,"volume":169},"2024-12-22",5359,{"week":171,"volume":172},"2024-12-29",5712,{"week":174,"volume":175},"2025-01-05",8147,{"week":177,"volume":178},"2025-01-12",7997,{"week":180,"volume":181},"2025-01-19",8061,{"week":183,"volume":184},"2025-01-26",7524,{"week":186,"volume":187},"2025-02-02",7037,{"week":189,"volume":190},"2025-02-09",7343,{"week":192,"volume":193},"2025-02-16",6846,{"week":195,"volume":196},"2025-02-23",7873,{"week":198,"volume":199},"2025-03-02",7443,{"week":201,"volume":202},"2025-03-09",7142,{"week":204,"volume":205},"2025-03-16",6569,{"week":207,"volume":208},"2025-03-23",6456,{"week":210,"volume":211},"2025-03-30",2961,{"week":213,"volume":214},"2025-04-06",6408,{"week":216,"volume":217},"2025-04-13",5952,{"week":219,"volume":220},"2025-04-20",5582,{"week":222,"volume":223},"2025-04-27",6313,{"week":225,"volume":226},"2025-05-04",6476,{"week":228,"volume":229},"2025-05-11",5816,{"week":231,"volume":232},"2025-05-18",6460,{"week":234,"volume":235},"2025-05-25",6240,{"week":237,"volume":238},"2025-06-01",6640,{"week":240,"volume":241},"2025-06-08",6296,{"week":243,"volume":244},"2025-06-15",5854,{"week":246,"volume":247},"2025-06-22",6674,{"week":249,"volume":250},"2025-06-29",6594,{"week":252,"volume":253},"2025-07-06",6905,{"week":255,"volume":256},"2025-07-13",10904,{"week":258,"volume":259},"2025-07-20",6911,{"week":261,"volume":262},"2025-07-27",7555,{"week":264,"volume":265},"2025-08-03",8155,{"week":267,"volume":268},"2025-08-10",7591,{"week":270,"volume":271},"2025-08-17",7566,{"week":273,"volume":274},"2025-08-24",7740,{"week":276,"volume":277},"2025-08-31",7279,{"week":279,"volume":280},"2025-09-07",7809,{"week":282,"volume":283},"2025-09-14",7462,{"week":285,"volume":262},"2025-09-21",{"week":287,"volume":288},"2025-09-28",7329,{"week":290,"volume":291},"2025-10-05",7419,{"week":293,"volume":294},"2025-10-12",9076,{"week":296,"volume":297},"2025-10-19",7668,{"week":299,"volume":300},"2025-10-26",7833,{"week":302,"volume":303},"2025-11-02",8337,{"week":305,"volume":306},"2025-11-09",9303,{"week":308,"volume":309},"2025-11-16",9077,{"week":311,"volume":312},"2025-11-23",9729,{"week":314,"volume":315},"2025-11-30",9446,{"week":317,"volume":318},"2025-12-07",9917,{"week":320,"volume":321},"2025-12-14",7754,{"week":323,"volume":324},"2025-12-21",7113,{"week":326,"volume":327},"2025-12-28",7095,{"week":329,"volume":330},"2026-01-04",10379,{"week":332,"volume":333},"2026-01-11",9400,{"week":335,"volume":336},"2026-01-18",9299,{"week":338,"volume":339},"2026-01-25",8837,{"week":341,"volume":342},"2026-02-01",8029,{"week":344,"volume":345},"2026-02-08",8181,{"week":347,"volume":348},"2026-02-15",7379,{"week":350,"volume":351},"2026-02-22",8627,{"week":353,"volume":354},"2026-03-01",8097,{"week":356,"volume":357},"2026-03-08",8127,{"week":359,"volume":360},"2026-03-15",7785,{"week":362,"volume":363},"2026-03-22",8028,{"week":365,"volume":366},"2026-03-29",8052,{"week":368,"volume":369},"2026-04-05",7959,{"week":371,"volume":372},"2026-04-12",8562,{"week":374,"volume":375},"2026-04-19",9082,{"week":377,"volume":378},"2026-04-26",9428,{"week":380,"volume":381},"2026-05-03",9227,{"week":383,"volume":384},"2026-05-10",9826,{"week":386,"volume":387},"2026-05-17",8808,{"week":389,"volume":390},"2026-05-24",7790,{"week":392,"volume":393},"2026-05-31",8071,{"week":395,"volume":396},"2026-06-07",8038,{"week":398,"volume":399},"2026-06-14",7165,{"week":401,"volume":402},"2026-06-21",7398,{"week":404,"volume":405},"2026-06-28",11130,{"week":407,"volume":408},"2026-07-05",7277,false,[411,412,413,414,415,416,417,418,419,420,421,422],1.1812908225973544,1.0400156048985811,0.9588192467374541,1.0056000187885066,1.036014493825163,0.9919136934869699,1.0021906876854385,0.9648048938260909,0.9164372468226982,0.9517461568370592,1.0605149384574926,0.9153215342671337,{"top":424,"otherBrandCount":443,"otherClickShare":444},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"Mrs. MEYER'S",0.2754,{"brand":429,"clickShare":430},"Molly's Suds",0.21239999999999998,{"brand":432,"clickShare":433},"BIO SPECTRA ATTITUDE",0.1698,{"brand":435,"clickShare":436},"ATTITUDE",0.1296,{"brand":438,"clickShare":439},"Seventh Generation",0.105,{"brand":441,"clickShare":442},"THE CLEAN PEOPLE",0.0332,5,0.07460000000000011,[446,457,468,479,489,500,509,518,526,534,543,553,561,571,582,589,598,607,618,628,637,647,655,663],{"asin":447,"title":448,"brand":426,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":453,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B08Y73YKYB","MRS. MEYERS CLEAN DAY Liquid Fabric Softener Infused with Essential Oils Paraben Free Rain Water Scent 32 oz (32 Loads)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3108S3fMuoL.jpg",9.86,4.7,939,0.1339,0.1446,"2021-03-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Y73YKYB",{"asin":458,"title":459,"brand":435,"imageUrl":460,"price":461,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B00OHZ78RM","ATTITUDE Liquid Fabric Softener Plant-Based & Vegan HE Compatible Naturally Derived Wildflowers Scent 40 Loads 33.8 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318Pp88leLL.jpg",11.42,4.4,2079,0.1094,0.0917,"2014-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OHZ78RM",{"asin":469,"title":470,"brand":432,"imageUrl":471,"price":472,"rating":473,"reviews":474,"clickShare90":475,"clickShare360":476,"launchDate":477,"amazonUrl":478},"B084W9LBD5","ATTITUDE Liquid Fabric Softener Plant-Based & Vegan HE Compatible Naturally Derived Wildflowers Scent 80 Loads 67.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314HcTUMyhL.jpg",19.78,4.5,1701,0.0686,0.0842,"2020-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084W9LBD5",{"asin":480,"title":481,"brand":429,"imageUrl":482,"price":483,"rating":462,"reviews":484,"clickShare90":485,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B0CG7GVVNM","Mollys Suds Fabric Softener Liquid for Sensitive Skin | Vinegar-Powered Infused with Essential Oils | Fights Static Reduces Wrinkles Deodorizes | Peppermint 50 Loads","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FXjl-95HL.jpg",16.8,1060,0.0662,0.0411,"2023-08-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG7GVVNM",{"asin":490,"title":491,"brand":426,"imageUrl":492,"price":493,"rating":494,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B000S5TIPK","MRS. MEYERS CLEAN DAY Liquid Fabric Softener Infused with Essential Oils Paraben Free Lavender 32 oz (32 Loads)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319lrvdgcSL.jpg",9.77,4.6,8978,0.0633,0.058,"2014-04-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000S5TIPK",{"asin":501,"title":502,"brand":432,"imageUrl":503,"price":504,"rating":462,"reviews":463,"clickShare90":505,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0CLQJHQY5","ATTITUDE Liquid Fabric Softener Refill Plant-Based & Vegan HE Compatible Naturally Derived Wildflowers Scent 80 Loads 67.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312Oq9wLUCL.jpg",16.95,0.0503,0.0425,"2023-11-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CLQJHQY5",{"asin":510,"title":511,"brand":426,"imageUrl":512,"price":513,"rating":494,"reviews":495,"clickShare90":514,"clickShare360":515,"launchDate":516,"amazonUrl":517},"B0CHN93SZ7","MRS. MEYERS CLEAN DAY Liquid Fabric Softener Infused with Essential Oils Paraben Free Compassion Flower 32 oz (32 Loads)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31sb2aKqQoL.jpg",9.54,0.0438,0.0336,"2023-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHN93SZ7",{"asin":519,"title":520,"brand":429,"imageUrl":521,"price":522,"rating":462,"reviews":484,"clickShare90":523,"clickShare360":524,"launchDate":487,"amazonUrl":525},"B0CG7RZ667","Mollys Suds Fabric Softener Liquid for Sensitive Skin | Vinegar-Powered Infused with Essential Oils | Fights Static Reduces Wrinkles Deodorizes | Ocean Mist 50 Loads","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KmVOGrVEL.jpg",16.83,0.0409,0.0272,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG7RZ667",{"asin":527,"title":528,"brand":429,"imageUrl":529,"price":530,"rating":462,"reviews":484,"clickShare90":531,"clickShare360":532,"launchDate":487,"amazonUrl":533},"B0CG88XKV6","Mollys Suds Fabric Softener Liquid for Sensitive Skin | Vinegar-Powered Infused with Essential Oils | Fights Static Reduces Wrinkles Deodorizes | Unscented 50 Loads","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316WEKuljwL.jpg",16.86,0.0363,0.0386,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG88XKV6",{"asin":535,"title":536,"brand":426,"imageUrl":537,"price":538,"rating":494,"reviews":495,"clickShare90":539,"clickShare360":540,"launchDate":541,"amazonUrl":542},"B01FFOWOX6","MRS. MEYERS CLEAN DAY Liquid Fabric Softener Infused with Essential Oils Paraben Free Honeysuckle 32 oz (32 Loads)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310ea3+NvnL.jpg",10.26,0.0344,0.0431,"2016-05-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01FFOWOX6",{"asin":544,"title":545,"brand":438,"imageUrl":546,"price":547,"rating":494,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B0083LS68Q","Seventh Generation Fabric Softener Lavender 32 Fluid Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GEWggsO7L.jpg",14.91,105,0.0316,0.0258,"2014-01-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0083LS68Q",{"asin":554,"title":555,"brand":429,"imageUrl":556,"price":557,"rating":462,"reviews":484,"clickShare90":558,"clickShare360":559,"launchDate":487,"amazonUrl":560},"B0CG7WW1G3","Mollys Suds Fabric Softener Liquid for Sensitive Skin | Vinegar-Powered Infused with Essential Oils | Fights Static Reduces Wrinkles Deodorizes | Lavender 50 Loads","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FN4fQv1kL.jpg",16.87,0.0293,0.0292,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG7WW1G3",{"asin":562,"title":563,"brand":438,"imageUrl":564,"price":565,"rating":473,"reviews":566,"clickShare90":567,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B0142613NA","Seventh Generation Fabric Softener 32 Fluid Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31r3vDC8ECL.jpg",7.22,787,0.0261,0.0227,"2014-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0142613NA",{"asin":572,"title":573,"brand":574,"imageUrl":575,"price":576,"rating":462,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0964724R1","Truly Free Natural Fabric Softener | Non-Toxic for Babies & Kids Sensitive Skin | Plant-Based Laundry Softening Conditioner | Safe Gentle & Chemical-Free | Signature Scent | 1 Empty Jug + 1 Fill Pack","Truly Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dPEbWyhmL.jpg",19.2,471,0.023,0.0174,"2021-07-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0964724R1",{"asin":583,"title":584,"brand":429,"imageUrl":585,"price":483,"rating":462,"reviews":484,"clickShare90":586,"clickShare360":587,"launchDate":487,"amazonUrl":588},"B0CG838P13","Mollys Suds Fabric Softener Liquid for Sensitive Skin | Vinegar-Powered Infused with Essential Oils | Fights Static Reduces Wrinkles Deodorizes | Citrus Grove 50 Loads","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iS8Jnh0FL.jpg",0.0217,0.0435,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG838P13",{"asin":590,"title":591,"brand":438,"imageUrl":592,"price":593,"rating":473,"reviews":74,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B0D1LCPGZH","Seventh Generation Liquid Fabric Softener 120 loads Fresh Lavender Scent Static Reducer 90 Fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41scgTNeZOL.jpg",14.92,0.0203,0.0138,"2024-04-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1LCPGZH",{"asin":599,"title":600,"brand":435,"imageUrl":601,"price":602,"rating":473,"reviews":474,"clickShare90":603,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0FDHRKNGT","ATTITUDE Liquid Fabric Softener Plant-Based & Vegan HE Compatible Naturally Derived Lavender Scent 80 Loads 67.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ncDVDN2WL.jpg",17.59,0.0202,0.0121,"2025-06-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FDHRKNGT",{"asin":608,"title":609,"brand":610,"imageUrl":611,"price":612,"rating":451,"reviews":613,"clickShare90":614,"clickShare360":615,"launchDate":616,"amazonUrl":617},"B01AGKVRUK","Method Fabric Softener; Ginger Mango; 53.5 Ounces; 45 Loads; 1 pack; Packaging May Vary","Method","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+Nv4HOGcL.jpg",6.98,6092,0.0198,0.021,"2016-01-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01AGKVRUK",{"asin":619,"title":620,"brand":429,"imageUrl":621,"price":622,"rating":462,"reviews":623,"clickShare90":624,"clickShare360":625,"launchDate":626,"amazonUrl":627},"B09FFTV8TV","Mollys Suds Fabric Softener Dryer Sheets for Sensitive Skin | Plant-Based Static Reducer Plastic-Free Packaging | Lavender (120 Sheets)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414-PiwAHDL.jpg",13.93,3170,0.018,0.0238,"2021-09-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09FFTV8TV",{"asin":629,"title":630,"brand":432,"imageUrl":631,"price":632,"rating":462,"reviews":463,"clickShare90":633,"clickShare360":634,"launchDate":635,"amazonUrl":636},"B0CLQP5V18","ATTITUDE Liquid Fabric Softener Refill Plant-Based & Vegan HE Compatible Naturally Derived Citrus Zest Scent 80 Loads 67.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31c-AEa7r8L.jpg",14.86,0.0175,0.0214,"2023-10-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CLQP5V18",{"asin":638,"title":639,"brand":441,"imageUrl":640,"price":641,"rating":451,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B0DDR4NLB3","The Clean People Liquid Fabric Softener - Softens & Removes Static Cling - Vegan (50 Fl Oz Spring)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wk2IPITnL.jpg",23.89,437,0.016,0.009,"2024-08-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DDR4NLB3",{"asin":648,"title":649,"brand":432,"imageUrl":650,"price":651,"rating":473,"reviews":474,"clickShare90":652,"clickShare360":653,"launchDate":477,"amazonUrl":654},"B084W9KFDP","ATTITUDE Liquid Fabric Softener Plant-Based & Vegan HE Compatible Naturally Derived Citrus Zest Scent 80 Loads 67.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nJEOZTdHL.jpg",18.16,0.012,0.0134,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084W9KFDP",{"asin":656,"title":657,"brand":432,"imageUrl":658,"price":659,"rating":462,"reviews":463,"clickShare90":660,"clickShare360":52,"launchDate":661,"amazonUrl":662},"B01KA6AQSO","ATTITUDE Liquid Fabric Softener Plant-Based & Vegan HE Compatible Naturally Derived Unscented 40 Loads 33.8 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NI1yF14bL.jpg",14.17,0.0113,"2016-08-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KA6AQSO",{"asin":664,"title":665,"brand":438,"imageUrl":666,"price":612,"rating":451,"reviews":667,"clickShare90":668,"clickShare360":669,"launchDate":670,"amazonUrl":671},"B006Q5ZVO8","Seventh Generation Laundry Fabric Softener Liquid Fresh Lavender Scent Reduces Static 32 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61sfmaeWlCL.jpg",1845,0.0112,0.0165,"2008-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006Q5ZVO8",{"love":673,"hate":744,"returnReasons":810},[674,681,688,695,702,709,716,723,730,737],{"topic":675,"percentOfMentions":676,"verbatims":677},"Smell",0.37200000000000005,[678,679,680],"Fresh scent","Lightly scented","Smells fresh",{"topic":682,"percentOfMentions":683,"verbatims":684},"Quality-Overall",0.0793,[685,686,687],"Great quality & I feel so much better about using these clean ingredients","have had no complaints whatsoever","Excellent Product",{"topic":689,"percentOfMentions":690,"verbatims":691},"Soft Feel",0.0702,[692,693,694],"Soft Towels","Softness is good","feels gentler overall",{"topic":696,"percentOfMentions":697,"verbatims":698},"Ease Of Cleaning",0.0369,[699,700,701],"Clean and good","A Great Cleaner Option","Love these clean sheets",{"topic":703,"percentOfMentions":704,"verbatims":705},"Value For Money",0.0333,[706,707,708],"worth it","Great Value","Cant beat the price",{"topic":710,"percentOfMentions":711,"verbatims":712},"Allergies",0.0255,[713,714,715],"no irritation","No itchy skin","does not irritate my skin",{"topic":717,"percentOfMentions":718,"verbatims":719},"Toxic\u002FChemical Free",0.0248,[720,721,722],"These sheets work great without all the nasty chemicals","Very effective without a lot of harmful chemicals","No nasty chemicals",{"topic":724,"percentOfMentions":725,"verbatims":726},"Cleansing",0.0242,[727,728,729],"Love the clean","Clean","I enjoy that it's clean",{"topic":731,"percentOfMentions":732,"verbatims":733},"Fabric Quality",0.021099999999999997,[734,735,736],"Fabric Softener","Love this detergent and fabric softener","fabric softener the results were amazing",{"topic":738,"percentOfMentions":739,"verbatims":740},"Efficiency",0.0204,[741,742,743],"overall does the job","Works well and I like that it doesn't have a lot of harsh chemicals","Works well",[745,751,757,764,770,777,784,791,797,803],{"topic":675,"percentOfMentions":746,"verbatims":747},0.2396,[748,749,750],"The smell is very weak","Smells awful","Scent is too strong",{"topic":703,"percentOfMentions":752,"verbatims":753},0.0649,[754,755,756],"Not Worth The Price","Very expensive","A little expensive",{"topic":758,"percentOfMentions":759,"verbatims":760},"Leak-Proof",0.0509,[761,762,763],"Leaked out","Container leaks","leakage",{"topic":710,"percentOfMentions":765,"verbatims":766},0.0405,[767,768,769],"Itchy rash","is allergic to stuff","Allergic reaction",{"topic":771,"percentOfMentions":772,"verbatims":773},"Functionality-Overall",0.0375,[774,775,776],"Doesnt do anything","Doesnt work well","Doesn't work",{"topic":778,"percentOfMentions":779,"verbatims":780},"Residue",0.025099999999999997,[781,782,783],"Leaves snot-like residue","Leaves laundry feeling like theres residue","Leaves a film residue",{"topic":785,"percentOfMentions":786,"verbatims":787},"Dilute\u002FWatery",0.022000000000000002,[788,789,790],"Product is Diluted","Latest shipment was very watery","I would say diluted in half",{"topic":792,"percentOfMentions":594,"verbatims":793},"Thickness",[794,795,796],"it was significantly thinner","The liquid use to be thick","Very thick,",{"topic":696,"percentOfMentions":798,"verbatims":799},0.0194,[800,801,802],"They don't clean","The Clean People sheets I got were a little difficult to get out of the box","messy",{"topic":804,"percentOfMentions":805,"verbatims":806},"Size-Overall",0.0189,[807,808,809],"Is kind of small","the bottle is really small","The container is very small",[811,813,815,817,820,822,824,826,829,831],{"reason":675,"pct":812},0.5022,{"reason":758,"pct":814},0.2504,{"reason":816,"pct":752},"Advertised Vs Actual Product",{"reason":818,"pct":819},"Material Quality",0.0265,{"reason":804,"pct":821},0.0263,{"reason":771,"pct":823},0.0187,{"reason":703,"pct":825},0.0141,{"reason":827,"pct":828},"Moist\u002FDry",0.0083,{"reason":689,"pct":830},0.0079,{"reason":731,"pct":832},0.0064,[834,838,843,848,853,857,862,867,872,877],{"term":835,"volume":836,"growthQoq":515,"conversionRate":837},"attitude fabric softener",52291,0.1187,{"term":839,"volume":840,"growthQoq":841,"conversionRate":842},"seventh generation fabric softener",50513,0.081,0.087,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"molly suds fabric softener",42613,0.3479,0.0895,{"term":849,"volume":850,"growthQoq":851,"conversionRate":852},"non toxic fabric softener",39600,0.0298,0.0663,{"term":32,"volume":854,"growthQoq":855,"conversionRate":856},44759,-0.0384,0.0709,{"term":858,"volume":859,"growthQoq":860,"conversionRate":861},"mrs meyers fabric softener",34430,0.1255,0.1914,{"term":863,"volume":864,"growthQoq":865,"conversionRate":866},"meyers fabric softener",23581,0.1687,0.1965,{"term":868,"volume":869,"growthQoq":870,"conversionRate":871},"organic fabric softener",22629,0.0137,0.0835,{"term":873,"volume":874,"growthQoq":875,"conversionRate":876},"attitude laundry softener",12733,0.1042,0.1086,{"term":878,"volume":879,"growthQoq":880,"conversionRate":881},"clean fabric softener",11400,-0.06,0.0796,[883,890,895,900,905,910],{"title":884,"href":885,"score":886,"verdict":887,"marketSize":888,"growth90":889},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":891,"href":892,"score":87,"verdict":55,"marketSize":893,"growth90":894},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",149064.66,9.4022,{"title":896,"href":897,"score":87,"verdict":887,"marketSize":898,"growth90":899},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":901,"href":902,"score":87,"verdict":55,"marketSize":903,"growth90":904},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":906,"href":907,"score":87,"verdict":55,"marketSize":908,"growth90":909},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":911,"href":912,"score":87,"verdict":55,"marketSize":913,"growth90":914},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[916,919,926,933,940,947,954,961,968,975,982,989,996,1003,1010,1017,1023,1030,1037,1044],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":917,"marketSizeTotal":918},15338,15204068508,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":934,"label":935,"slug":936,"href":937,"nichesTracked":938,"marketSizeTotal":939},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":941,"label":942,"slug":943,"href":944,"nichesTracked":945,"marketSizeTotal":946},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":948,"label":949,"slug":950,"href":951,"nichesTracked":952,"marketSizeTotal":953},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":955,"label":956,"slug":957,"href":958,"nichesTracked":959,"marketSizeTotal":960},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":962,"label":963,"slug":964,"href":965,"nichesTracked":966,"marketSizeTotal":967},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":969,"label":970,"slug":971,"href":972,"nichesTracked":973,"marketSizeTotal":974},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":976,"label":977,"slug":978,"href":979,"nichesTracked":980,"marketSizeTotal":981},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":983,"label":984,"slug":985,"href":986,"nichesTracked":987,"marketSizeTotal":988},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":990,"label":991,"slug":992,"href":993,"nichesTracked":994,"marketSizeTotal":995},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":997,"label":998,"slug":999,"href":1000,"nichesTracked":1001,"marketSizeTotal":1002},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":1004,"label":1005,"slug":1006,"href":1007,"nichesTracked":1008,"marketSizeTotal":1009},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":1011,"label":1012,"slug":1013,"href":1014,"nichesTracked":1015,"marketSizeTotal":1016},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1018,"label":1019,"slug":1020,"href":1021,"nichesTracked":642,"marketSizeTotal":1022},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",265480238,{"nodeId":1024,"label":1025,"slug":1026,"href":1027,"nichesTracked":1028,"marketSizeTotal":1029},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":1031,"label":1032,"slug":1033,"href":1034,"nichesTracked":1035,"marketSizeTotal":1036},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1038,"label":1039,"slug":1040,"href":1041,"nichesTracked":1042,"marketSizeTotal":1043},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1045,"label":1046,"slug":1047,"href":1048,"nichesTracked":1049,"marketSizeTotal":1050},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]