[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-my-sweet-smile-teeth-whitening-powder":3,"research-sidebar-rollups":686},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":88,"demand":93,"seasonality":401,"brandShare":414,"products":425,"feedback":462,"searchTerms":622,"related":651,"lastUpdated":35},"595948c0-c426-4bfd-b94b-8534b696debe","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":20,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":50},152657,118463,0.7081,-0.2248,0.0667,1,3.95,4652,19.32,16.73,22.13,4,8000,0.75,0.0039,2,"my sweet smile teeth whitening powder","my-sweet-smile-teeth-whitening-powder","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fmy-sweet-smile-teeth-whitening-powder","Toothpaste","2026-07-14T23:28:35.377424+00:00",3,8,6,[40],"quality_gap",71,0,6000,750,1000,115920,154560,39,149,0.2527,{"score":52,"verdict":53,"components":54},44,"skip",[55,60,63,67,69,71,74,79,82,85],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",33,0.15,152656.63,{"key":61,"score":62,"weight":58,"raw":18},"growth",14,{"key":64,"score":65,"weight":66,"raw":19},"conversion",72,0.1,{"key":68,"score":42,"weight":58,"raw":20},"competition",{"key":70,"score":42,"weight":66,"raw":20},"brandShare",{"key":72,"score":73,"weight":66,"raw":21},"qualityGap",96,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",25,0.05,4652.25,{"key":80,"score":81,"weight":66,"raw":29},"returns",98,{"key":83,"score":84,"weight":77,"raw":23},"avgPrice",86,{"key":86,"score":87,"weight":77,"raw":20},"priceRange",95,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":400},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,385,388,391,394,397],{"week":96,"volume":97},"2024-07-21",3603,{"week":99,"volume":100},"2024-07-28",2605,{"week":102,"volume":103},"2024-08-04",2821,{"week":105,"volume":106},"2024-08-11",2921,{"week":108,"volume":109},"2024-08-18",6203,{"week":111,"volume":112},"2024-09-08",4932,{"week":114,"volume":115},"2024-09-15",7641,{"week":117,"volume":118},"2024-09-22",5759,{"week":120,"volume":121},"2024-09-29",5040,{"week":123,"volume":124},"2024-10-06",7466,{"week":126,"volume":127},"2024-10-13",14116,{"week":129,"volume":130},"2024-10-20",10014,{"week":132,"volume":133},"2024-10-27",7197,{"week":135,"volume":136},"2024-11-03",6330,{"week":138,"volume":139},"2024-11-10",7680,{"week":141,"volume":142},"2024-11-17",9197,{"week":144,"volume":145},"2024-11-24",6840,{"week":147,"volume":148},"2024-12-01",7117,{"week":150,"volume":151},"2024-12-08",6634,{"week":153,"volume":154},"2024-12-15",6520,{"week":156,"volume":157},"2024-12-22",5718,{"week":159,"volume":160},"2024-12-29",6145,{"week":162,"volume":163},"2025-01-05",8997,{"week":165,"volume":166},"2025-01-12",8349,{"week":168,"volume":169},"2025-01-19",10667,{"week":171,"volume":172},"2025-01-26",16934,{"week":174,"volume":175},"2025-02-02",13735,{"week":177,"volume":178},"2025-02-09",14312,{"week":180,"volume":181},"2025-02-16",13483,{"week":183,"volume":184},"2025-02-23",16062,{"week":186,"volume":187},"2025-03-02",14955,{"week":189,"volume":190},"2025-03-09",14684,{"week":192,"volume":193},"2025-03-16",13324,{"week":195,"volume":196},"2025-03-23",10750,{"week":198,"volume":199},"2025-03-30",10526,{"week":201,"volume":202},"2025-04-06",10895,{"week":204,"volume":205},"2025-04-13",12971,{"week":207,"volume":208},"2025-04-20",12005,{"week":210,"volume":211},"2025-04-27",11905,{"week":213,"volume":214},"2025-05-04",1969,{"week":216,"volume":217},"2025-05-11",1277,{"week":219,"volume":220},"2025-05-18",2314,{"week":222,"volume":223},"2025-05-25",3038,{"week":225,"volume":226},"2025-06-01",4152,{"week":228,"volume":229},"2025-06-08",6152,{"week":231,"volume":232},"2025-06-15",7090,{"week":234,"volume":235},"2025-06-22",6924,{"week":237,"volume":238},"2025-06-29",6419,{"week":240,"volume":241},"2025-07-06",5779,{"week":243,"volume":244},"2025-07-13",5369,{"week":246,"volume":247},"2025-07-20",5448,{"week":249,"volume":250},"2025-07-27",5693,{"week":252,"volume":253},"2025-08-03",5921,{"week":255,"volume":256},"2025-08-10",4582,{"week":258,"volume":259},"2025-08-17",3940,{"week":261,"volume":262},"2025-08-24",4058,{"week":264,"volume":265},"2025-08-31",3456,{"week":267,"volume":268},"2025-09-07",3771,{"week":270,"volume":271},"2025-09-14",3581,{"week":273,"volume":274},"2025-09-21",4108,{"week":276,"volume":277},"2025-09-28",4118,{"week":279,"volume":280},"2025-10-05",4480,{"week":282,"volume":283},"2025-10-12",5397,{"week":285,"volume":286},"2025-10-19",5600,{"week":288,"volume":289},"2025-10-26",6456,{"week":291,"volume":292},"2025-11-02",10755,{"week":294,"volume":295},"2025-11-09",10501,{"week":297,"volume":298},"2025-11-16",10696,{"week":300,"volume":301},"2025-11-23",4423,{"week":303,"volume":304},"2025-11-30",1191,{"week":306,"volume":307},"2025-12-07",1251,{"week":309,"volume":310},"2025-12-14",673,{"week":312,"volume":313},"2025-12-21",335,{"week":315,"volume":316},"2025-12-28",232,{"week":318,"volume":319},"2026-01-04",311,{"week":321,"volume":322},"2026-01-11",355,{"week":324,"volume":325},"2026-01-18",424,{"week":327,"volume":328},"2026-01-25",364,{"week":330,"volume":331},"2026-02-01",242,{"week":333,"volume":334},"2026-02-08",412,{"week":336,"volume":337},"2026-02-15",318,{"week":339,"volume":340},"2026-02-22",289,{"week":342,"volume":343},"2026-03-01",195,{"week":345,"volume":346},"2026-03-08",170,{"week":348,"volume":349},"2026-03-15",216,{"week":351,"volume":352},"2026-03-22",245,{"week":354,"volume":355},"2026-03-29",238,{"week":357,"volume":358},"2026-04-05",442,{"week":360,"volume":361},"2026-04-12",462,{"week":363,"volume":364},"2026-04-19",320,{"week":366,"volume":367},"2026-04-26",236,{"week":369,"volume":370},"2026-05-03",221,{"week":372,"volume":373},"2026-05-10",237,{"week":375,"volume":376},"2026-05-17",233,{"week":378,"volume":379},"2026-05-24",193,{"week":381,"volume":382},"2026-05-31",234,{"week":384,"volume":316},"2026-06-07",{"week":386,"volume":387},"2026-06-14",229,{"week":389,"volume":390},"2026-06-21",192,{"week":392,"volume":393},"2026-06-28",297,{"week":395,"volume":396},"2026-07-05",235,{"week":398,"volume":399},"2026-07-12",255,false,[402,403,404,405,406,407,408,409,410,411,412,413],1.1247412067323324,1.4265725790353214,1.2663343466432446,1.193460443841148,0.2093438707424666,0.6827376731387956,0.7026329897965586,0.8217705737083151,0.9441320230646827,1.4719733307477771,1.456810120678303,0.7460407085691545,{"top":415,"otherBrandCount":42,"otherClickShare":42},[416,419,422],{"brand":417,"clickShare":418},"MySweetSmile",0.8638,{"brand":420,"clickShare":421},"PurelyWHITE DELUXE",0.0894,{"brand":423,"clickShare":424},"BHMSHY",0.0468,[426,436,445,454],{"asin":427,"title":428,"brand":417,"imageUrl":429,"price":25,"rating":430,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B09HH8T8XD","MySweetSmile Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe IndyBest Award-Winning Whitener Fresh Mint Flavour","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F2OLNELhL.jpg",3.8,7248,0.8074,0.1963,"2022-02-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09HH8T8XD",{"asin":437,"title":438,"brand":420,"imageUrl":439,"price":440,"rating":430,"reviews":441,"clickShare90":421,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B0CQPP74YV","PurelyWHITE DELUXE Whitening Powder - Removes Stains No Sensitivity - Enamel-Safe Toothpaste Whitening Powder for Coffee Tea Food Wine and Tobacco Stains.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31K8fytWP+L.jpg",19.9,3858,0.7942,"2023-12-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CQPP74YV",{"asin":446,"title":447,"brand":417,"imageUrl":448,"price":449,"rating":430,"reviews":431,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0FN4DF4SW","MySweetSmile Strawberry Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe IndyBest Award-Winning Whitener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-TFtk1drL.jpg",18.52,0.0564,0.0078,"2025-09-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN4DF4SW",{"asin":455,"title":456,"brand":423,"imageUrl":457,"price":24,"rating":458,"reviews":399,"clickShare90":424,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B0GSYYWQ7S","Enamel-Safe Teeth Whitening Powder - Hydroxyapatite - Gentle on Teeth - No Sensitivity Formula - Removes Stains - Long-Lasting Freshness - Breath Freshening Whitening Powder- 15g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tUo9B5lFL.jpg",4.4,0.0017,"2026-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GSYYWQ7S",{"love":463,"hate":533,"returnReasons":598},[464,471,478,485,492,499,506,513,520,526],{"topic":465,"percentOfMentions":466,"verbatims":467},"Tooth Brightening",0.43229999999999996,[468,469,470],"Whitening teeth","Teeth whitener","Teeth whitening",{"topic":472,"percentOfMentions":473,"verbatims":474},"Quality-Overall",0.1215,[475,476,477],"This product has good reviews","With the high reviews","Excellent product",{"topic":479,"percentOfMentions":480,"verbatims":481},"Ease Of Use",0.0723,[482,483,484],"Easy & Effective","Good for everyday use","This teeth whitener is easy to use",{"topic":486,"percentOfMentions":487,"verbatims":488},"Efficiency",0.0518,[489,490,491],"It really does work","Effective","seems to work well",{"topic":493,"percentOfMentions":494,"verbatims":495},"Advertised Vs Actual Product",0.0483,[496,497,498],"As advertised","It does what is says","As described",{"topic":500,"percentOfMentions":501,"verbatims":502},"Tooth Sensitivity",0.0381,[503,504,505],"Whiter teeth made easy","Great for sensitive teeth","No sensitivity at all",{"topic":507,"percentOfMentions":508,"verbatims":509},"Value For Money",0.032,[510,511,512],"Definitely worth it for the price","Definitely worth the purchase","Good price",{"topic":514,"percentOfMentions":515,"verbatims":516},"Brightness\u002FShine\u002FGlow",0.027000000000000003,[517,518,519],"my teeth are definitely brighter","Product shines bright","Brighter smile",{"topic":521,"percentOfMentions":522,"verbatims":523},"Color",0.020499999999999997,[521,524,525],"Purely white","PurelyWhite Deluxe",{"topic":527,"percentOfMentions":528,"verbatims":529},"Soft Feel",0.0137,[530,531,532],"It Has Made A Difference Nice and Smooth","Teeth feel smooth","Gentle",[534,541,547,553,560,566,573,579,586,593],{"topic":535,"percentOfMentions":536,"verbatims":537},"Functionality-Overall",0.3034,[538,539,540],"No results","DID NOT WORK","Doesnt work as described",{"topic":507,"percentOfMentions":542,"verbatims":543},0.0924,[544,545,546],"thereby incredibly expensive","Waste of money","a little pricey",{"topic":521,"percentOfMentions":548,"verbatims":549},0.0708,[550,551,552],"Not white noticeable","They were brown","not even a shade whiter",{"topic":554,"percentOfMentions":555,"verbatims":556},"Color Fading\u002FDiscoloration",0.0582,[557,558,559],"Seems to be whitening after once a day for a week now","It may work on someone who has barely had a discoloration","I think they are whitening up",{"topic":493,"percentOfMentions":561,"verbatims":562},0.051399999999999994,[563,564,565],"Not as described","Not as advertised","False advertising",{"topic":567,"percentOfMentions":568,"verbatims":569},"Size-Overall",0.047400000000000005,[570,571,572],"The jar is too small","Much,.much smaller than advertised","container is to tight",{"topic":574,"percentOfMentions":575,"verbatims":576},"Symptom Reduction",0.0432,[538,577,578],"saw no improvement","No noticeable difference",{"topic":580,"percentOfMentions":581,"verbatims":582},"Ease Of Cleaning",0.0361,[583,584,585],"it just made for a big mess","Very messy","It makes a mess",{"topic":587,"percentOfMentions":588,"verbatims":589},"Stain Resistance",0.0341,[590,591,592],"They all stain my teeth","I think all it really does is stain your teeth white","Both of which stain the teeth badly",{"topic":479,"percentOfMentions":588,"verbatims":594},[595,596,597],"not easy to use","Hard to get the powder out","Results working yet challenging to use",[599,601,603,605,608,610,613,616,619,621],{"reason":493,"pct":600},0.3045,{"reason":535,"pct":602},0.2366,{"reason":587,"pct":604},0.0852,{"reason":606,"pct":607},"Ingredients-Overall",0.0557,{"reason":521,"pct":609},0.052000000000000005,{"reason":611,"pct":612},"Defective Material\u002FParts",0.0408,{"reason":614,"pct":615},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0268,{"reason":617,"pct":618},"Leak-Proof",0.0225,{"reason":479,"pct":620},0.0169,{"reason":507,"pct":620},[623,627,632,637,642,647],{"term":31,"volume":624,"growthQoq":625,"conversionRate":626},6342,-0.0874,0.1072,{"term":628,"volume":629,"growthQoq":630,"conversionRate":631},"my sweet smile",3549,-0.1341,0.0881,{"term":633,"volume":634,"growthQoq":635,"conversionRate":636},"shimmer white dental powder",45699,0.0436,0.0044,{"term":638,"volume":639,"growthQoq":640,"conversionRate":641},"shimmer deluxe teeth whitening powder",41015,-0.2135,0.0132,{"term":643,"volume":644,"growthQoq":645,"conversionRate":646},"shimmer teeth whitening powder",12472,-0.4544,0.0193,{"term":648,"volume":649,"growthQoq":650,"conversionRate":42},"shimmer white dental",9362,-0.9749,[652,659,666,671,676,681],{"title":653,"href":654,"score":655,"verdict":656,"marketSize":657,"growth90":658},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":660,"href":661,"score":662,"verdict":663,"marketSize":664,"growth90":665},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":667,"href":668,"score":662,"verdict":656,"marketSize":669,"growth90":670},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":672,"href":673,"score":662,"verdict":663,"marketSize":674,"growth90":675},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":677,"href":678,"score":662,"verdict":663,"marketSize":679,"growth90":680},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":682,"href":683,"score":662,"verdict":663,"marketSize":684,"growth90":685},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[687,690,697,704,711,718,725,732,739,746,753,760,767,774,781,788,795,802,809,815],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":688,"marketSizeTotal":689},15338,15203083232,{"nodeId":691,"label":692,"slug":693,"href":694,"nichesTracked":695,"marketSizeTotal":696},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":733,"label":734,"slug":735,"href":736,"nichesTracked":737,"marketSizeTotal":738},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":740,"label":741,"slug":742,"href":743,"nichesTracked":744,"marketSizeTotal":745},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":754,"label":755,"slug":756,"href":757,"nichesTracked":758,"marketSizeTotal":759},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":761,"label":762,"slug":763,"href":764,"nichesTracked":765,"marketSizeTotal":766},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":768,"label":769,"slug":770,"href":771,"nichesTracked":772,"marketSizeTotal":773},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":775,"label":776,"slug":777,"href":778,"nichesTracked":779,"marketSizeTotal":780},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":782,"label":783,"slug":784,"href":785,"nichesTracked":786,"marketSizeTotal":787},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":789,"label":790,"slug":791,"href":792,"nichesTracked":793,"marketSizeTotal":794},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":796,"label":797,"slug":798,"href":799,"nichesTracked":800,"marketSizeTotal":801},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":803,"label":804,"slug":805,"href":806,"nichesTracked":807,"marketSizeTotal":808},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":810,"label":811,"slug":812,"href":813,"nichesTracked":37,"marketSizeTotal":814},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":816,"label":817,"slug":818,"href":819,"nichesTracked":30,"marketSizeTotal":820},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]