[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-my-sweet-smile-teeth-whitening-powder":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15203083232,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":186,"baselines":223,"demand":228,"seasonality":536,"brandShare":549,"products":560,"feedback":597,"searchTerms":757,"related":786,"lastUpdated":171},"595948c0-c426-4bfd-b94b-8534b696debe","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":157,"newProducts360":142,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":172,"brandCountYearAgo":135,"sellerCount":173,"signals":174,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":185},152657,118463,0.7081,-0.2248,0.0667,1,3.95,4652,19.32,16.73,22.13,4,8000,0.75,0.0039,"my sweet smile teeth whitening powder","my-sweet-smile-teeth-whitening-powder","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fmy-sweet-smile-teeth-whitening-powder","Toothpaste","2026-07-14T23:28:35.377424+00:00",3,6,[175],"quality_gap",71,0,6000,750,1000,115920,154560,39,149,0.2527,{"score":187,"verdict":188,"components":189},44,"skip",[190,195,198,202,204,206,209,214,217,220],{"key":191,"score":192,"weight":193,"raw":194},"marketSize",33,0.15,152656.63,{"key":196,"score":197,"weight":193,"raw":155},"growth",14,{"key":199,"score":200,"weight":201,"raw":156},"conversion",72,0.1,{"key":203,"score":177,"weight":193,"raw":157},"competition",{"key":205,"score":177,"weight":201,"raw":157},"brandShare",{"key":207,"score":208,"weight":201,"raw":158},"qualityGap",96,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",25,0.05,4652.25,{"key":215,"score":216,"weight":201,"raw":166},"returns",98,{"key":218,"score":219,"weight":212,"raw":160},"avgPrice",86,{"key":221,"score":222,"weight":212,"raw":157},"priceRange",95,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.42,24.38,0.0215,115062,{"points":229,"droppedPartialWeek":535},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,520,523,526,529,532],{"week":231,"volume":232},"2024-07-21",3603,{"week":234,"volume":235},"2024-07-28",2605,{"week":237,"volume":238},"2024-08-04",2821,{"week":240,"volume":241},"2024-08-11",2921,{"week":243,"volume":244},"2024-08-18",6203,{"week":246,"volume":247},"2024-09-08",4932,{"week":249,"volume":250},"2024-09-15",7641,{"week":252,"volume":253},"2024-09-22",5759,{"week":255,"volume":256},"2024-09-29",5040,{"week":258,"volume":259},"2024-10-06",7466,{"week":261,"volume":262},"2024-10-13",14116,{"week":264,"volume":265},"2024-10-20",10014,{"week":267,"volume":268},"2024-10-27",7197,{"week":270,"volume":271},"2024-11-03",6330,{"week":273,"volume":274},"2024-11-10",7680,{"week":276,"volume":277},"2024-11-17",9197,{"week":279,"volume":280},"2024-11-24",6840,{"week":282,"volume":283},"2024-12-01",7117,{"week":285,"volume":286},"2024-12-08",6634,{"week":288,"volume":289},"2024-12-15",6520,{"week":291,"volume":292},"2024-12-22",5718,{"week":294,"volume":295},"2024-12-29",6145,{"week":297,"volume":298},"2025-01-05",8997,{"week":300,"volume":301},"2025-01-12",8349,{"week":303,"volume":304},"2025-01-19",10667,{"week":306,"volume":307},"2025-01-26",16934,{"week":309,"volume":310},"2025-02-02",13735,{"week":312,"volume":313},"2025-02-09",14312,{"week":315,"volume":316},"2025-02-16",13483,{"week":318,"volume":319},"2025-02-23",16062,{"week":321,"volume":322},"2025-03-02",14955,{"week":324,"volume":325},"2025-03-09",14684,{"week":327,"volume":328},"2025-03-16",13324,{"week":330,"volume":331},"2025-03-23",10750,{"week":333,"volume":334},"2025-03-30",10526,{"week":336,"volume":337},"2025-04-06",10895,{"week":339,"volume":340},"2025-04-13",12971,{"week":342,"volume":343},"2025-04-20",12005,{"week":345,"volume":346},"2025-04-27",11905,{"week":348,"volume":349},"2025-05-04",1969,{"week":351,"volume":352},"2025-05-11",1277,{"week":354,"volume":355},"2025-05-18",2314,{"week":357,"volume":358},"2025-05-25",3038,{"week":360,"volume":361},"2025-06-01",4152,{"week":363,"volume":364},"2025-06-08",6152,{"week":366,"volume":367},"2025-06-15",7090,{"week":369,"volume":370},"2025-06-22",6924,{"week":372,"volume":373},"2025-06-29",6419,{"week":375,"volume":376},"2025-07-06",5779,{"week":378,"volume":379},"2025-07-13",5369,{"week":381,"volume":382},"2025-07-20",5448,{"week":384,"volume":385},"2025-07-27",5693,{"week":387,"volume":388},"2025-08-03",5921,{"week":390,"volume":391},"2025-08-10",4582,{"week":393,"volume":394},"2025-08-17",3940,{"week":396,"volume":397},"2025-08-24",4058,{"week":399,"volume":400},"2025-08-31",3456,{"week":402,"volume":403},"2025-09-07",3771,{"week":405,"volume":406},"2025-09-14",3581,{"week":408,"volume":409},"2025-09-21",4108,{"week":411,"volume":412},"2025-09-28",4118,{"week":414,"volume":415},"2025-10-05",4480,{"week":417,"volume":418},"2025-10-12",5397,{"week":420,"volume":421},"2025-10-19",5600,{"week":423,"volume":424},"2025-10-26",6456,{"week":426,"volume":427},"2025-11-02",10755,{"week":429,"volume":430},"2025-11-09",10501,{"week":432,"volume":433},"2025-11-16",10696,{"week":435,"volume":436},"2025-11-23",4423,{"week":438,"volume":439},"2025-11-30",1191,{"week":441,"volume":442},"2025-12-07",1251,{"week":444,"volume":445},"2025-12-14",673,{"week":447,"volume":448},"2025-12-21",335,{"week":450,"volume":451},"2025-12-28",232,{"week":453,"volume":454},"2026-01-04",311,{"week":456,"volume":457},"2026-01-11",355,{"week":459,"volume":460},"2026-01-18",424,{"week":462,"volume":463},"2026-01-25",364,{"week":465,"volume":466},"2026-02-01",242,{"week":468,"volume":469},"2026-02-08",412,{"week":471,"volume":472},"2026-02-15",318,{"week":474,"volume":475},"2026-02-22",289,{"week":477,"volume":478},"2026-03-01",195,{"week":480,"volume":481},"2026-03-08",170,{"week":483,"volume":484},"2026-03-15",216,{"week":486,"volume":487},"2026-03-22",245,{"week":489,"volume":490},"2026-03-29",238,{"week":492,"volume":493},"2026-04-05",442,{"week":495,"volume":496},"2026-04-12",462,{"week":498,"volume":499},"2026-04-19",320,{"week":501,"volume":502},"2026-04-26",236,{"week":504,"volume":505},"2026-05-03",221,{"week":507,"volume":508},"2026-05-10",237,{"week":510,"volume":511},"2026-05-17",233,{"week":513,"volume":514},"2026-05-24",193,{"week":516,"volume":517},"2026-05-31",234,{"week":519,"volume":451},"2026-06-07",{"week":521,"volume":522},"2026-06-14",229,{"week":524,"volume":525},"2026-06-21",192,{"week":527,"volume":528},"2026-06-28",297,{"week":530,"volume":531},"2026-07-05",235,{"week":533,"volume":534},"2026-07-12",255,false,[537,538,539,540,541,542,543,544,545,546,547,548],1.1247412067323324,1.4265725790353214,1.2663343466432446,1.193460443841148,0.2093438707424666,0.6827376731387956,0.7026329897965586,0.8217705737083151,0.9441320230646827,1.4719733307477771,1.456810120678303,0.7460407085691545,{"top":550,"otherBrandCount":177,"otherClickShare":177},[551,554,557],{"brand":552,"clickShare":553},"MySweetSmile",0.8638,{"brand":555,"clickShare":556},"PurelyWHITE DELUXE",0.0894,{"brand":558,"clickShare":559},"BHMSHY",0.0468,[561,571,580,589],{"asin":562,"title":563,"brand":552,"imageUrl":564,"price":162,"rating":565,"reviews":566,"clickShare90":567,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B09HH8T8XD","MySweetSmile Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe IndyBest Award-Winning Whitener Fresh Mint Flavour","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F2OLNELhL.jpg",3.8,7248,0.8074,0.1963,"2022-02-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09HH8T8XD",{"asin":572,"title":573,"brand":555,"imageUrl":574,"price":575,"rating":565,"reviews":576,"clickShare90":556,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B0CQPP74YV","PurelyWHITE DELUXE Whitening Powder - Removes Stains No Sensitivity - Enamel-Safe Toothpaste Whitening Powder for Coffee Tea Food Wine and Tobacco Stains.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31K8fytWP+L.jpg",19.9,3858,0.7942,"2023-12-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CQPP74YV",{"asin":581,"title":582,"brand":552,"imageUrl":583,"price":584,"rating":565,"reviews":566,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B0FN4DF4SW","MySweetSmile Strawberry Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe IndyBest Award-Winning Whitener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-TFtk1drL.jpg",18.52,0.0564,0.0078,"2025-09-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN4DF4SW",{"asin":590,"title":591,"brand":558,"imageUrl":592,"price":161,"rating":593,"reviews":534,"clickShare90":559,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0GSYYWQ7S","Enamel-Safe Teeth Whitening Powder - Hydroxyapatite - Gentle on Teeth - No Sensitivity Formula - Removes Stains - Long-Lasting Freshness - Breath Freshening Whitening Powder- 15g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tUo9B5lFL.jpg",4.4,0.0017,"2026-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GSYYWQ7S",{"love":598,"hate":668,"returnReasons":733},[599,606,613,620,627,634,641,648,655,661],{"topic":600,"percentOfMentions":601,"verbatims":602},"Tooth Brightening",0.43229999999999996,[603,604,605],"Whitening teeth","Teeth whitener","Teeth whitening",{"topic":607,"percentOfMentions":608,"verbatims":609},"Quality-Overall",0.1215,[610,611,612],"This product has good reviews","With the high reviews","Excellent product",{"topic":614,"percentOfMentions":615,"verbatims":616},"Ease Of Use",0.0723,[617,618,619],"Easy & Effective","Good for everyday use","This teeth whitener is easy to use",{"topic":621,"percentOfMentions":622,"verbatims":623},"Efficiency",0.0518,[624,625,626],"It really does work","Effective","seems to work well",{"topic":628,"percentOfMentions":629,"verbatims":630},"Advertised Vs Actual Product",0.0483,[631,632,633],"As advertised","It does what is says","As described",{"topic":635,"percentOfMentions":636,"verbatims":637},"Tooth Sensitivity",0.0381,[638,639,640],"Whiter teeth made easy","Great for sensitive teeth","No sensitivity at all",{"topic":642,"percentOfMentions":643,"verbatims":644},"Value For Money",0.032,[645,646,647],"Definitely worth it for the price","Definitely worth the purchase","Good price",{"topic":649,"percentOfMentions":650,"verbatims":651},"Brightness\u002FShine\u002FGlow",0.027000000000000003,[652,653,654],"my teeth are definitely brighter","Product shines bright","Brighter smile",{"topic":656,"percentOfMentions":657,"verbatims":658},"Color",0.020499999999999997,[656,659,660],"Purely white","PurelyWhite Deluxe",{"topic":662,"percentOfMentions":663,"verbatims":664},"Soft Feel",0.0137,[665,666,667],"It Has Made A Difference Nice and Smooth","Teeth feel smooth","Gentle",[669,676,682,688,695,701,708,714,721,728],{"topic":670,"percentOfMentions":671,"verbatims":672},"Functionality-Overall",0.3034,[673,674,675],"No results","DID NOT WORK","Doesnt work as described",{"topic":642,"percentOfMentions":677,"verbatims":678},0.0924,[679,680,681],"thereby incredibly expensive","Waste of money","a little pricey",{"topic":656,"percentOfMentions":683,"verbatims":684},0.0708,[685,686,687],"Not white noticeable","They were brown","not even a shade whiter",{"topic":689,"percentOfMentions":690,"verbatims":691},"Color Fading\u002FDiscoloration",0.0582,[692,693,694],"Seems to be whitening after once a day for a week now","It may work on someone who has barely had a discoloration","I think they are whitening up",{"topic":628,"percentOfMentions":696,"verbatims":697},0.051399999999999994,[698,699,700],"Not as described","Not as advertised","False advertising",{"topic":702,"percentOfMentions":703,"verbatims":704},"Size-Overall",0.047400000000000005,[705,706,707],"The jar is too small","Much,.much smaller than advertised","container is to tight",{"topic":709,"percentOfMentions":710,"verbatims":711},"Symptom Reduction",0.0432,[673,712,713],"saw no improvement","No noticeable difference",{"topic":715,"percentOfMentions":716,"verbatims":717},"Ease Of Cleaning",0.0361,[718,719,720],"it just made for a big mess","Very messy","It makes a mess",{"topic":722,"percentOfMentions":723,"verbatims":724},"Stain Resistance",0.0341,[725,726,727],"They all stain my teeth","I think all it really does is stain your teeth white","Both of which stain the teeth badly",{"topic":614,"percentOfMentions":723,"verbatims":729},[730,731,732],"not easy to use","Hard to get the powder out","Results working yet challenging to use",[734,736,738,740,743,745,748,751,754,756],{"reason":628,"pct":735},0.3045,{"reason":670,"pct":737},0.2366,{"reason":722,"pct":739},0.0852,{"reason":741,"pct":742},"Ingredients-Overall",0.0557,{"reason":656,"pct":744},0.052000000000000005,{"reason":746,"pct":747},"Defective Material\u002FParts",0.0408,{"reason":749,"pct":750},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0268,{"reason":752,"pct":753},"Leak-Proof",0.0225,{"reason":614,"pct":755},0.0169,{"reason":642,"pct":755},[758,762,767,772,777,782],{"term":167,"volume":759,"growthQoq":760,"conversionRate":761},6342,-0.0874,0.1072,{"term":763,"volume":764,"growthQoq":765,"conversionRate":766},"my sweet smile",3549,-0.1341,0.0881,{"term":768,"volume":769,"growthQoq":770,"conversionRate":771},"shimmer white dental powder",45699,0.0436,0.0044,{"term":773,"volume":774,"growthQoq":775,"conversionRate":776},"shimmer deluxe teeth whitening powder",41015,-0.2135,0.0132,{"term":778,"volume":779,"growthQoq":780,"conversionRate":781},"shimmer teeth whitening powder",12472,-0.4544,0.0193,{"term":783,"volume":784,"growthQoq":785,"conversionRate":177},"shimmer white dental",9362,-0.9749,[787,794,801,806,811,816],{"title":788,"href":789,"score":790,"verdict":791,"marketSize":792,"growth90":793},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":795,"href":796,"score":797,"verdict":798,"marketSize":799,"growth90":800},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":802,"href":803,"score":797,"verdict":791,"marketSize":804,"growth90":805},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":807,"href":808,"score":797,"verdict":798,"marketSize":809,"growth90":810},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":812,"href":813,"score":797,"verdict":798,"marketSize":814,"growth90":815},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":817,"href":818,"score":797,"verdict":798,"marketSize":819,"growth90":820},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]