---
title: "Muscletech Protein Powder — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/muscletech-protein-powder"
last_updated: "2026-08-12T10:28:47.888Z"
locale: en
meta:
description: "Amazon product research for muscletech protein powder: $86K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for muscletech protein powder: $86K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Muscletech Protein Powder — Amazon US Product Research"
---
# **Muscletech Protein Powder**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 23Conversion 35Competition 74Returns 100Price range 93Avg price 94Brand share 0Review moat 24Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$46.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.13–$89.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 787K searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,174.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is muscletech protein powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, muscletech protein powder is a $1.0M/yr Amazon United States market (787K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muscletech protein powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **139 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**0%**
- MuscleTech65% - Mutant19% - Muscletech12% - Dymatize3% - Optimum Nutrition2%
## **muscletech protein powder demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -4.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/muscletech-protein-powder/trend)
## **Top muscletech protein powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **muscletech**167K/yr-11.3%2.1% conv. - **muscletech protein powder**84K/yr-0.7%3.0% conv. - **nitro tech protein**64K/yr+0.3%4.2% conv. - **muscle tech**59K/yr-1.3%2.2% conv. - **muscle tech protein powders**66K/yr-11.2%2.9% conv. - **muscletech mass gainer**37K/yr-8.6%0.8% conv. - **mass tech**38K/yr-10.1%0.5% conv. - **mutant mass gainer**42K/yr+5.9%3.4% conv. - **mass tech extreme 2000**34K/yr+1.6%0.5% conv. - **nitrotech protein powder**33K/yr+24.0%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/muscletech-protein-powder/search-terms)
## **Top muscletech protein powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$52K10%$103K15%$155K20%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$59.42**4.6★5,488 rev](https://www.amazon.com/dp/B008IC0Z8Y) [2**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★2,707 rev](https://www.amazon.com/dp/B008IC0Y80) [3**Muscletech Grass-Fed Whey Protein Powder (Deluxe Vanilla 1.8 lb) - Smoothie & Milkshake Mix Supports Muscle Gain & Recovery - 20g Protein - Non-GMO & Gluten-Free**MuscleTech**$25.67**4.5★2,658 rev](https://www.amazon.com/dp/B08R5FTZ52) [4**Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$56.47**4.5★7,713 rev](https://www.amazon.com/dp/B008JC26E4) [5**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**4.4★2,757 rev](https://www.amazon.com/dp/B09F5J1CS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength**MuscleTech**$34.29**5,716 rev3y ago](https://www.amazon.com/dp/B0BDHF2KK4) [**Muscletech High-Protein Mass Gainer (Vanilla Milkshake 6LB) - Mass Tech Extreme 2000 Mass Gainer Protein Powder Supplement - Weight Gainer for Increase Muscle & Enhanced Recovery - Packaging May Vary**MuscleTech**$45.86**1,378 rev3y ago](https://www.amazon.com/dp/B0B9PLQVPP) [**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**2,757 rev4y ago](https://www.amazon.com/dp/B09F5J1CS9) [**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Creatine & Amino Acids - Muscle Building & Weight Gain for Hard Gainers - Triple Chocolate 12 lbs**Mutant**$73.61**2,757 rev4y ago](https://www.amazon.com/dp/B09F5J12HW) [**Mutant Mass Extreme Gainer Protein Powder High Calorie Weight Gainer with Whey Protein & BCAAs for Muscle Mass & Weight Gain - Vanilla Ice Cream 6 lbs**Mutant**$48.40**2,131 rev4y ago](https://www.amazon.com/dp/B09F5R1BPJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**4.4★**▲ 133%**](https://www.amazon.com/dp/B09F5J1CS9) [**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★**▲ 121%**](https://www.amazon.com/dp/B008IC0Y80) [**MuscleTech Pre-Workout Powder Vapor X5 - Sports Nutrition Muscle Building Supplements for Women & Men - Intense Muscle Pump Energy Powder Drink Mix - Miami Spring Break 272g (30 Servings)**MuscleTech**$22.77**4.3★**▲ 109%**](https://www.amazon.com/dp/B00LJSJMRO) [**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)**Optimum Nutrition**$49.76**4.5★**▲ 89%**](https://www.amazon.com/dp/B0015R36SK) [**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Creatine & Amino Acids - Muscle Building & Weight Gain for Hard Gainers - Triple Chocolate 12 lbs**Mutant**$73.61**4.4★**▲ 82%**](https://www.amazon.com/dp/B09F5J12HW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about muscletech protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“Best Taste”*
**Quality-Overall**15%
*“Excellent Quality and Amazing Results🌟 Ive been using this creatine for over a year”*
**Nutritional Content**10%
*“Great protein powder”*
**Flavor**6%
*“Nice vanilla flavor”*
**Value For Money**5%
*“Fair price”*
**Weight Loss**4%
*“helps you put on weight fast”*
**Vitamin**3%
*“Good vitamins”*
**Muscle Pain Relief**3%
*“enhance muscle recovery”*
**Weight Gain**3%
*“Does help you gain weight”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**17%
*“Doesnt taste good”*
**Smell**8%
*“Smells awful”*
**Nutritional Content**6%
*“Unhealthy Product”*
**Quality-Overall**5%
*“Needs quality control”*
**Flavor**5%
*“Do not buy the vanilla cream flavor, its awful”*
**Dosage**5%
*“Pill size is average”*
**Value For Money**4%
*“Not worth it”*
**Side Effects**3%
*“Gastrointestinal Side Effects”*
**Size-Overall**3%
*“Big”*
**Ingredients-Overall**2%
*“but contains sucralose. not so good”*
### **Top return reasons **
**Functionality-Overall**25%
**Advertised Vs Actual Product**25%
**Solubility**13%
**Taste-Overall**13%
**Blood Sugar Level**13%
**Ease Of Use**13%
## **Common muscletech protein powder questions**
- **Is muscletech protein powder profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the muscletech protein powder niche?**
- 5 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in muscletech protein powder?**
- Top complaints mined from reviews: Taste-Overall, Smell, Nutritional Content. The return rate is 0.0%.
- **When does demand for muscletech protein powder peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the muscletech protein powder niche?**
- Listings span $13.13–$89.84; the average listing price is $46.61 (sweet spot $15–$100). The average incumbent carries 5,174 reviews — the moat a new listing must climb.
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