---
title: "Multifold Paper Towels — $784K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/multifold-paper-towels"
last_updated: "2026-08-12T14:10:54.746Z"
locale: en
meta:
description: "Amazon product research for multifold paper towels: $784K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for multifold paper towels: $784K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Multifold Paper Towels — $784K/mo Amazon US Product Research"
---
# **Multifold Paper Towels**
**Launch it**
A $9.4M/yr market growing +7.0% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 34Conversion 100Competition 45Returns 99Price range 90Avg price 95Brand share 29Review moat 24Quality gap 47
**Market size**
**Incredible****$9.4M**
$9.4M/yr · 1.2M searches
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.30–$65.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,542.92**
avg incumbent reviews — the moat a new listing must climb
## **Is multifold paper towels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, multifold paper towels is a $9.4M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 87% of demand. Verdict: Launch it — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **multifold paper towels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **300K–400K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$10.4M–$13.8M**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**170**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**8%**
- Tork38% - Scott Professional28% - AmazonCommercial8% - Kleenex7% - Georgia-Pacific7% - Perfect Stix4% - Open — no brand owns it (4 brands, 8%)
## **multifold paper towels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/multifold-paper-towels/trend)
## **Top multifold paper towels search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **trifold paper towels**245K/yr+6.3%28.4% conv. - **multifold paper towels**189K/yr+0.2%16.9% conv. - **c fold paper towels**121K/yr+9.2%20.3% conv. - **tri fold paper towels**109K/yr+11.3%25.5% conv. - **tork paper towels refills**84K/yr+15.8%12.4% conv. - **paper towels for dispenser**68K/yr+16.1%10.1% conv. - **folded paper towels**56K/yr+17.8%13.1% conv. - **commercial paper towels**45K/yr+10.3%6.6% conv. - **multi fold paper towels**39K/yr-2.5%16.3% conv. - **z fold paper towels**31K/yr+19.5%16.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/multifold-paper-towels/search-terms)
## **Top multifold paper towels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$470K10%$940K15%$1.4M20%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tork Multifold Hand Towel Natural 100% recycled FSC certified Compatible with H2 Dispensers 16 packs x 250 sheets (MK520A)**Tork**$33.44**4.4★6,477 rev](https://www.amazon.com/dp/B013SX3T08) [2**Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)**Scott Professional**$35.87**4.4★9,145 rev](https://www.amazon.com/dp/B0040ZOD04) [3**Tork Multifold Hand Towel White H2 Universal 100% Recycled Fibers 16 x 250 Towels MB540A**Tork**$34.80**4.2★3,683 rev](https://www.amazon.com/dp/B00M6XTBJK) [4**Pacific Blue Select by Georgia-Pacific PRO Multifold Premium 2-Ply Paper Towels White 3.2 Folded Width 125 Towels Per Pack 16 Packs Per Case 21000**Georgia-Pacific**$37.05**4.6★23,171 rev](https://www.amazon.com/dp/B004YK2KSM) [5**Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)**Scott Professional**$31.09**4.4★9,145 rev](https://www.amazon.com/dp/B0F9LS9X17)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)**Scott Professional**$31.09**9,145 rev1y ago](https://www.amazon.com/dp/B0F9LS9X17) [**1InTheOffice Multifold Paper Towels Paper Hand Towels for Bathroom Folded Paper Towels 1-Ply 9 x 9.45 250 Towels/Pack 4 Pack**1InTheOffice**$20.39**212 rev2y ago](https://www.amazon.com/dp/B0CZ4FJW3Y) [**Tork Soft Xpress Multifold Paper Hand Towels White H2 System Compatible 16 Packs X 135 Towels Each (MB579)**Tork**$41.43**3,563 rev5y ago](https://www.amazon.com/dp/B08WQCCVHC) [**Perfect Stix - White MultiFold Paper Towels- Pack of 2-250ct. Total 500 Towels**Perfect Stix**$11.30**4,951 rev6y ago](https://www.amazon.com/dp/B0879L3KM3) [**AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)**AmazonCommercial**$30.07**1,647 rev6y ago](https://www.amazon.com/dp/B07TTK59BD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scott Professional Universal Multifold Narrow Width Paper Towels Bulk (37490) Absorbency Pockets White 8.0x9.4 Towel Compressed Compact (250 Sheets/Pack 16 Packs/Case 4 000 Sheet Total)**Scott Professional**$37.03**4.4★**▲ 288%**](https://www.amazon.com/dp/B0123MMU82) [**AmazonCommercial FSC Certified Ultra Plus Universal Multifold Paper Towels 2400 Count 16 Pack of 150 White**AmazonCommercial**$30.85**4.5★**▲ 152%**](https://www.amazon.com/dp/B07TXRKVS5) [**Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)**Scott Professional**$31.09**4.4★**▲ 103%**](https://www.amazon.com/dp/B0F9LS9X17) [**AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)**AmazonCommercial**$30.07**4.5★**▲ 94%**](https://www.amazon.com/dp/B07TTK59BD) [**Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)**Kleenex**$21.48**4.6★**▲ 69%**](https://www.amazon.com/dp/B0040ZOD3G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about multifold paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality”*
**Value For Money**17%
*“Great Value”*
**Absorbency**11%
*“Extremely absorbent”*
**Advertised Vs Actual Product**6%
*“AS ADVERTISED”*
**Ease Of Use**5%
*“Easy To Use”*
**Durability**5%
*“holds up under daily use”*
**Ease Of Cleaning**4%
*“keeps things neat”*
**Size-Overall**4%
*“Perfect fit”*
**Thickness**4%
*“Nice thickness sheet”*
**Soft Feel**2%
*“Theyre soft and a little light weight”*
### **What buyers complain about **
**Thickness**28%
*“they need to be thicker”*
**Quality-Overall**22%
*“Cheap Quality”*
**Absorbency**9%
*“Non absorbent”*
**Value For Money**6%
*“They're not the cheapest option”*
**Durability**4%
*“falling apart”*
**Strength**3%
*“They are flimsy”*
**Thin**2%
*“super thin”*
**Size-Overall**2%
*“The packs are tiny”*
**Smell**2%
*“They now also have an overwhelming chemical odor to them that wasn't there before”*
**Color**2%
*“They are not white”*
### **Top return reasons **
**Size-Overall**35%
**Color**12%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Value For Money**5%
**Thin**4%
**Dispensing Mechanism**3%
**Absorbency**3%
**Material Quality**2%
**Thickness**2%
## **Common multifold paper towels questions**
- **Is multifold paper towels profitable to sell on Amazon United States?**
- The niche generates $9.4M/yr across 25 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Launch it (65/100).
- **How competitive is the multifold paper towels niche?**
- 10 brands and 170 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in multifold paper towels?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
- **When does demand for multifold paper towels peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the multifold paper towels niche?**
- Listings span $11.30–$65.31; the average listing price is $34.61 (sweet spot $15–$100). The average incumbent carries 6,543 reviews — the moat a new listing must climb.
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