---
title: "Move Insoles — $10K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/move-insoles"
last_updated: "2026-08-12T11:06:48.289Z"
locale: en
meta:
description: "Amazon product research for move insoles: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for move insoles: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Move Insoles — $10K/mo Amazon US Product Research (2026)"
---
# **Move Insoles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 21Conversion 33Competition 57Returns 24Price range 95Avg price 95Brand share 0Review moat 58Quality gap 42
**Avg price**
**Incredible****$45.83**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.75–$61.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,165.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$118K**
$118K/yr · 98K searches
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is move insoles profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, move insoles is a $118K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **move insoles market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **165 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**0%**
- Move98% - GoSkala1% - Sof Sole1%
## **move insoles demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -7.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/move-insoles/trend)
## **Top move insoles search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **move insoles**70K/yr-15.9%2.2% conv. - **move game day insoles**13K/yr+33.4%2.7% conv. - **move insole**5K/yr-0.5%1.6% conv. - **game day insoles**4K/yr-4.7%1.6% conv. - **game day pro insoles**4K/yr+0.1%2.3% conv. - **move insoles basketball**2K/yr-59.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/move-insoles/search-terms)
## **Top move insoles products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 10-10.5 / WM 11.5-12)**Move**$46.11**4.6★821 rev](https://www.amazon.com/dp/B0BN66S2W9) [2**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)**Move**$26.98**4.4★256 rev](https://www.amazon.com/dp/B0DQ2F5SV1) [3**MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 10-10.5/WM 11.5-12)**Move**$59.58**4.5★959 rev](https://www.amazon.com/dp/B0BN6WTB5H) [4**MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 9-9.5/WM 10.5-11)**Move**$59.35**4.5★959 rev](https://www.amazon.com/dp/B0BN6T3FX4) [5**MOVE All Day Comfort Insole - Extra Plush Foam Insole for Stress Reduction on Feet Knees Back Shock Absorbing Walking Foot Cushion Comfort Arch Support and Work Boots (M11-11.5/WM12.5-13)**Move**$43.57**4.5★755 rev](https://www.amazon.com/dp/B0BSV691WQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional Medium Arch Support Shoe Inserts Over 230+ lbs Plantar Fasciitis Insoles for Women and Men Flat Feet Orthotics Insert Athletic Shoe Insole**GoSkala**$25.24**278 rev10mo ago](https://www.amazon.com/dp/B0FQ9X4WD6) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)**Move**$26.98**256 rev1y ago](https://www.amazon.com/dp/B0DQ2F5SV1) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M10-10.5/WM11.5-12)**Move**$26.87**256 rev1y ago](https://www.amazon.com/dp/B0DQ294SKN) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return Cleats Shoes Running Basketball Baseball (M9-9.5/W10.5-11)**Move**$26.17**256 rev1y ago](https://www.amazon.com/dp/B0DQ29Q3H7) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M13-13.5/WM14.5-15)**Move**$27.29**256 rev1y ago](https://www.amazon.com/dp/B0DQ2DV7HF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Professional Medium Arch Support Shoe Inserts Over 230+ lbs Plantar Fasciitis Insoles for Women and Men Flat Feet Orthotics Insert Athletic Shoe Insole**GoSkala**$25.24**4.5★**▲ 83%**](https://www.amazon.com/dp/B0FQ9X4WD6) [**MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 6-6.5 / WM 7.5-8)**Move**$61.82**4.5★**▲ 80%**](https://www.amazon.com/dp/B0BN6V92QY) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)**Move**$26.98**4.4★**▲ 79%**](https://www.amazon.com/dp/B0DQ2F5SV1) [**Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 9-9.5 / WM 10.5-11)**Move**$46.08**4.6★**▲ 75%**](https://www.amazon.com/dp/B0BN68T14R) [**MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 9-9.5/WM 10.5-11)**Move**$59.35**4.5★**▲ 56%**](https://www.amazon.com/dp/B0BN6T3FX4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about move insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**37%
*“Comfortable and durable”*
**Size-Overall**16%
*“It fit well”*
**Quality-Overall**12%
*“Good value for a quality insole”*
**Durability**7%
*“durable”*
**Joint Pain**6%
*“After using these, my right knee doesn't hurt as much”*
**Value For Money**3%
*“Great product for the price”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**3%
*“Soft overall”*
**Strength**2%
*“firm enough to make a real difference”*
**Ease Of Use**2%
*“A simple”*
### **What buyers complain about **
**Comfort-Overall**19%
*“these get uncomfortable”*
**Pain Relief-Overall**17%
*“Developed foot pain”*
**Size-Overall**13%
*“Not true to size”*
**Value For Money**12%
*“pricey”*
**Product Condition**4%
*“Came used”*
**Quality-Overall**4%
*“Low quality”*
**Thickness**4%
*“they're quite thin”*
**Cushion**3%
*“thinner, so not as much cushioning to feel any different than what came with the sneakers”*
**Functionality-Overall**2%
*“Not helpful”*
**Material Quality**1%
*“The material isn't really soft”*
### **Top return reasons **
**Size-Overall**44%
**Comfort-Overall**12%
**Advertised Vs Actual Product**6%
**Cushion**5%
**Pain Relief-Overall**4%
**Product Condition**3%
**Value For Money**3%
**Feet Fit**3%
**Thin**3%
**Functionality-Overall**2%
## **Common move insoles questions**
- **Is move insoles profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the move insoles niche?**
- 3 brands and 10 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in move insoles?**
- Top complaints mined from reviews: Comfort-Overall, Pain Relief-Overall, Size-Overall. The return rate is 5.3% — above our launch gate.
- **When does demand for move insoles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the move insoles niche?**
- Listings span $23.75–$61.82; the average listing price is $45.83 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.
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