---
title: "Trend — mouth guard"
canonical_url: "https://flapen.com/research/us/health-household/mouth-guard/trend"
last_updated: "2026-08-12T10:35:41.406Z"
locale: en
meta:
  description: "Amazon product research for mouth guard: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for mouth guard: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — mouth guard"
---

# **Mouth Guard**

**Worth a look**

Shows a $15.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 22Conversion 77Competition 41Returns 81Price range 61Avg price 95Brand share 50Review moat 22Quality gap 96

**Market size**

**Incredible****$15.9M**

$15.9M/yr · 8.4M searches

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$25.29**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.45–$148.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-6.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,989.58**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend