---
title: "Mouth Guard — $1.3M/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/mouth-guard"
last_updated: "2026-08-12T10:26:29.164Z"
locale: en
meta:
description: "Amazon product research for mouth guard: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mouth guard: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mouth Guard — $1.3M/mo Amazon US Product Research (2026)"
---
# **Mouth Guard**
**Worth a look**
Shows a $15.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 77Competition 41Returns 81Price range 61Avg price 95Brand share 50Review moat 22Quality gap 96
**Market size**
**Incredible****$15.9M**
$15.9M/yr · 8.4M searches
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$25.29**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.45–$148.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,989.58**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
## **Is mouth guard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mouth guard is a $15.9M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mouth guard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$15.2M–$20.2M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**21%**
- DenTek44% - Plackers14% - UNIEDI8% - OHALEEP6% - Oral-B4% - SleepRight4%
## **mouth guard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
150K100KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/mouth-guard/trend)
## **Top mouth guard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mouth guard for grinding teeth at night**1.2M/yr-10.3%6.4% conv. - **mouth guard**1.4M/yr-16.8%3.4% conv. - **mouth guard for sleeping**966K/yr-13.4%5.5% conv. - **night guards for teeth grinding**876K/yr-29.5%6.2% conv. - **night guard**454K/yr+29.6%4.8% conv. - **football mouth guard**687K/yr+76.2%0.3% conv. - **mouthguard**360K/yr-9.8%2.6% conv. - **mouth guard football**507K/yr+16.8%0.6% conv. - **teeth grinding mouth guard for sleep**280K/yr-13.3%4.4% conv. - **mouthguard for sleeping**195K/yr+9.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/mouth-guard/search-terms)
## **Top mouth guard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.2M30%$4.8M40%$6.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count**DenTek**$15.48**3.9★23,418 rev](https://www.amazon.com/dp/B008YEMVSI) [2**Plackers Grind No More Night Guard Nighttime Protection for Teeth BPA Free Sleep Well Ready to Wear Disposable One Size Fits All 16 Count**Plackers**$19.65**4.1★34,109 rev](https://www.amazon.com/dp/B07PM8FXMX) [3**Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets**UNIEDI**$16.83**4.3★385 rev](https://www.amazon.com/dp/B0FMDNSKCB) [4**DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case**DenTek**$25.70**3.9★9,356 rev](https://www.amazon.com/dp/B002WTCK4Q) [5**Plackers Grind No More Night Guard Nighttime Protection for Teeth Sleep Well BPA Free Ready to Wear Disposable One Size Fits All 10 Count**Plackers**$14.96**4.1★34,109 rev](https://www.amazon.com/dp/B004TD23W2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults**OHALEEP**$22.25**26 rev1mo ago](https://www.amazon.com/dp/B0H393LRQR) [**OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults**OHALEEP**$23.04**120 rev2mo ago](https://www.amazon.com/dp/B0GX5K3XTD) [**Mouth Guard for Grinding Teeth at Night: Mouth Guard for Sleeping - Comfortable & Reusable Adult Night Guards for Teeth Grinding**Reazeal**$18.29**65 rev4mo ago](https://www.amazon.com/dp/B0GQ32J3PY) [**Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets**UNIEDI**$16.83**385 rev11mo ago](https://www.amazon.com/dp/B0FMDNSKCB) [**HONEYBULL Anti Grinding Night Guard Set Custom Molded Mouth Guards for Teeth Grinding 2 Thicknesses for Light & Heavy Teeth Grinding Comfortable Fit (6 Pack Mixed)**HONEYBULL**$11.68**274 rev12mo ago](https://www.amazon.com/dp/B0FJ2WCKBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults**OHALEEP**$23.04**3.1★**▲ 208%**](https://www.amazon.com/dp/B0GX5K3XTD) [**OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults**OHALEEP**$22.25**3.2★**▲ 208%**](https://www.amazon.com/dp/B0H393LRQR) [**Mouth Guard for Grinding Teeth at Night: Mouth Guard for Sleeping - Comfortable & Reusable Adult Night Guards for Teeth Grinding**Reazeal**$18.29**3.9★**▲ 207%**](https://www.amazon.com/dp/B0GQ32J3PY) [**Encore - Custom Dental Night Guard/Mouth Guard for Protection Against Teeth Grinding/Clenching/Bruxism - One (1) Guards**enCore**$148.04**4.5★**▲ 200%**](https://www.amazon.com/dp/B074TXB5V5) [**Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets**UNIEDI**$16.83**4.3★**▲ 147%**](https://www.amazon.com/dp/B0FMDNSKCB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mouth guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“it fits securely”*
**Comfort-Overall**12%
*“Comfortable and durable”*
**Quality-Overall**11%
*“seems well made”*
**Ease Of Use**10%
*“Easy to Fit”*
**Value For Money**8%
*“Excellent price”*
**Oral Hygiene**6%
*“It does the job of protecting my teeth”*
**Instructions/User Manual/Troubleshooting**4%
*“Excellent instructions”*
**Tooth Sensitivity**3%
*“Good for teeth”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Efficiency**3%
*“does the job also”*
### **What buyers complain about **
**Size-Overall**26%
*“Awkward fit”*
**Comfort-Overall**8%
*“Its is uncomfortable to wear”*
**Functionality-Overall**8%
*“Did not work”*
**Value For Money**7%
*“WASTE OF MONEY”*
**Durability**6%
*“Bad durability”*
**Quality-Overall**5%
*“the build quality is very poor”*
**Thickness**4%
*“TO THICK”*
**Ease Of Use**2%
*“Difficult to adjust”*
**Hard Feel**2%
*“ones that are more of a hard plastic”*
**Instructions/User Manual/Troubleshooting**2%
*“Bad instructions”*
### **Top return reasons **
**Size-Overall**46%
**Functionality-Overall**12%
**Comfort-Overall**9%
**Advertised Vs Actual Product**9%
**Product Condition**3%
**Defective Material/Parts**3%
**Material Quality**3%
**Shape/Style**2%
**Value For Money**2%
**Quality-Overall**1%
## **Common mouth guard questions**
- **Is mouth guard profitable to sell on Amazon United States?**
- The niche generates $15.9M/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the mouth guard niche?**
- 15 brands and 70 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in mouth guard?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Functionality-Overall. The return rate is 1.7%.
- **When does demand for mouth guard peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mouth guard niche?**
- Listings span $8.45–$148.04; the average listing price is $25.29 (sweet spot $15–$100). The average incumbent carries 9,990 reviews — the moat a new listing must climb.
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