---
title: "mouse repellent — $11.0M/yr Amazon United States Niche, Score 82/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/mouse-repellent"
last_updated: "2026-07-20T18:44:16.063Z"
locale: en
meta:
description: "mouse repellent clears our launch bar: a $11.0M/yr market growing +44.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "mouse repellent clears our launch bar: a $11.0M/yr market growing +44.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "mouse repellent — $11.0M/yr Amazon United States Niche, Score 82/100 - Flapen"
---
# **mouse repellent**
**Launch it**
A $11.0M/yr market growing +44.4% this quarter with returns at 0.5% — clears our launch bar.
Market size 100Growth 65Conversion 77Competition 76Returns 97Price range 85Avg price 95Brand share 83Review moat 24Quality gap 96
**Market size**
**Incredible****$11.0M**
$11.0M/yr · 5.2M searches
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$28.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.97–$52.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+44.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,757.63**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mouse repellent is a $11.0M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 82/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$11.2M–$14.0M**
- units × avg price
- **Launch success**
- **86%**
- 18 of 21 new (360d)
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **146 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**42%**
- Grandpa Gus's19% - Mighty Mint13% - ROTIAH9% - Balancexlite Plus7% - CKCOEO5% - SAHETO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/mouse-repellent/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$441K8%$883K12%$1.3M16%$1.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grandpa Guss Natural Mouse Repellent Pouches Cinnamon/Peppermint Oils Repel Mice from Nesting in Home/Cabin/Boat/Car Storage/RV/Machinery/Shed (10 Pouches)**Grandpa Gus's**$31.11**4.1★27,906 rev](https://www.amazon.com/dp/B07JMDYDVJ) [2**Pest Rodent Repellent 24 Pack Peppermint Oil Repellent for Mouse Rats Spider Roach Ant Squirrel Pest Control Indoor & Outdoor Natural Mice Deterrent Replace Trap Poisoning Family & Pet Safe Green**ROTIAH**$24.11**4.2★1,339 rev](https://www.amazon.com/dp/B0FVLPXRNY) [3**Mouse Rodent Repellent 24 Pack Peppermint Oil to Repel Mice and Rats Works for Mice Repellent Squirrels Indoor/Outdoor Use Safe for Homes & Pets**Balancexlite Plus**$20.70**3.7★711 rev](https://www.amazon.com/dp/B0F62YTG6V) [4**2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack**CKCOEO**$32.21**4.0★1,276 rev](https://www.amazon.com/dp/B0FRMPWFVG) [5**Mighty Mint Mouse Repellent Pouches Peppermint Castor Oil & Cinnamon Formula Natural Indoor Deterrent for Mice and Rodents Plant-Based Long-Lasting Protection 12 Count**Mighty Mint**$23.44**4.1★3,973 rev](https://www.amazon.com/dp/B0DK9Y2LTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultrasonic Plug-in Electronic Rat Squirrels Bat Bug Spider Repeller Battery Operated Deterrent Control Mice Replace Pest & Rodent Mouse Repellent**CIIC**$52.09**75 rev1mo ago](https://www.amazon.com/dp/B0G2Q75P1L) [**Pest Repellent Plug-in Pest Control for Rodent**BORHOOD**$49.47**115 rev2mo ago](https://www.amazon.com/dp/B0GHQ9HX3J) [**Mouse Rodent Repellent 25 Pack Peppermint Oil Mouse Traps for Rat Mice Ant Roach Spider Squirrel Nature Mouse Deterrent for Indoor Outdoor Use for Garden & Home Family & Pet Safe GR**KOOSA**$29.83**59 rev2mo ago](https://www.amazon.com/dp/B0H1L1C5GL) [**28-Pack Mouse Repellent Long-Lasting Rodent Protection for Indoor and Outdoor Spaces Safe for Kitchens Gardens RVs and Family Areas (Dark Green)**ZNZTO**$29.42**14 rev2mo ago](https://www.amazon.com/dp/B0GYYZWZZZ) [**Rodent Repellent for Mice & Rats 1.41 Oz 24pc Peppermint Oil Repellent for Rat Mice Ant Roach Spider Squirrel for House Garage Car Engine RV Attic Basement Indoor & Outdoor Use**Nameiec**$22.72**84 rev2mo ago](https://www.amazon.com/dp/B0GXLGM2ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultrasonic Plug-in Electronic Rat Squirrels Bat Bug Spider Repeller Battery Operated Deterrent Control Mice Replace Pest & Rodent Mouse Repellent**CIIC**$52.09**4.2★**▲ 182%**](https://www.amazon.com/dp/B0G2Q75P1L) [**Mouse Rodent Repellent 25 Pack Peppermint Oil Mouse Traps for Rat Mice Ant Roach Spider Squirrel Nature Mouse Deterrent for Indoor Outdoor Use for Garden & Home Family & Pet Safe GR**KOOSA**$29.83**3.8★**▲ 179%**](https://www.amazon.com/dp/B0H1L1C5GL) [**Mouse Rodent Repellent 25 Pack Peppermint Oil Mouse Traps for Rat Mice Ant Roach Spider Squirrel Nature Mouse Deterrent for Indoor Outdoor Use for Garden & Home Family & Pet Safe 01**KOOSA**$30.08**3.4★**▲ 178%**](https://www.amazon.com/dp/B0GSQQTSW3) [**SoFyre Rodent Repellent Pouches 12-Pack Mouse Repellent for Home RV Garage Car Basement Mice Indoor & Outdoor Deterrent Peppermint Cinnamon Cedarwood Rat Repellent Plant-Based Natural Pest Control**SoFyre**$44.08**3.1★**▲ 178%**](https://www.amazon.com/dp/B0GMYLJSKV) [**28-Pack Mouse Repellent Long-Lasting Rodent Protection for Indoor and Outdoor Spaces Safe for Kitchens Gardens RVs and Family Areas (Dark Green)**ZNZTO**$29.42**2.8★**▲ 178%**](https://www.amazon.com/dp/B0GYYZWZZZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**22%
*“Easy pest control”*
**Smell**18%
*“no strong chemical smell”*
**Ease Of Use**16%
*“EASY TO USE”*
**Quality-Overall**9%
*“Excellent Product”*
**Value For Money**6%
*“Excellent Value”*
**Advertised Vs Actual Product**4%
*“Does what it promises”*
**Assembly/Installation**2%
*“easy to install”*
**Safety Standards**2%
*“Safe for my cats”*
**Ease Of Cleaning**2%
*“easy clean off”*
**Strength**1%
*“it stood strong”*
### **What buyers complain about **
**Functionality-Overall**35%
*“No result”*
**Pest/Insect Control**19%
*“Did not work on mice”*
**Smell**13%
*“Awful Smell”*
**Value For Money**7%
*“Expensive,”*
**Durability**2%
*“Pump broke first use”*
**Advertised Vs Actual Product**2%
*“Bad advertising”*
**Quality-Overall**2%
*“Low quality item”*
**Size-Overall**1%
*“These are small”*
**Spray/Flow**1%
*“This spray doesnt SPRAY”*
**Defective Material/Parts**1%
*“One of the units in the box was defective”*
### **Top return reasons **
**Functionality-Overall**31%
**Pest/Insect Control**15%
**Advertised Vs Actual Product**13%
**Smell**12%
**Value For Money**6%
**Defective Material/Parts**5%
**Size-Overall**4%
**Leak-Proof**3%
**Spray/Flow**2%
**Product Condition**0%
## **Common questions**
- **Is mouse repellent profitable to sell on Amazon United States?**
- The niche generates $11.0M/yr across 38 tracked products. 18 of 21 products launched in the last 360 days are still selling. 90-day search growth is +44.4%. Flapen's verdict: Launch it (82/100).
- **How competitive is the mouse repellent niche?**
- 27 brands and 68 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in mouse repellent?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.5%.
- **When does demand for mouse repellent peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the mouse repellent niche?**
- Listings span $9.97–$52.09; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 5,758 reviews — the moat a new listing must climb.
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